It’s never been more challenging to be a leader, but some of the basics are as important today as ever.
Leadership is about inspiring and empowering people to believe in themselves, their company and the path that lies ahead.
Leg One: Lead by Example
People will follow more what you do than what you say. I remember having one of my department managers tell me that people in our building were afraid to swear around me, because I didn’t use swear words. It’s not that I didn’t know those words, but I personally chose not to use them, resulting in others following my lead.
“Be the change you wish to see in the world.”
Leg Two: Create a Unified Vision
A lot of companies have very lengthy and detailed “mission statements.” The problem is that few people can hardly remember, let alone put into practice everything that’s in them. Created by committees, these mission statements call to mind the old joke about what a camel is—it’s a horse created by a committee.
I prefer the idea of creating a “unified vision.” My favorite is the one that Steve Jobs created for Apple: “Create insanely great products.”
Notice he didn’t say they would create the world’s best computer, tablet or smartphone, but that whatever Apple committed to making, it would be “insanely great.”
Leg Three: Inspire Everyone to be Their Best
It’s not one thing that makes an organization the best, it’s everything. Great radio stations are great in programming, promotions, engineering, sales, facilities and community engagement. They should super serve everyone they come in contact with.
“Nobody remembers who finished second,
but the guy who finished second.”
Great leaders hire the best people for each area of their operation, and then, get out of their way to let them excel. Leaders praise in public and correct in private, mentoring everyone in their charge. They stand ready to tackle any obstacles that prevent their people from being their personal best and inspire them to become leaders.