On Monday, July 20, 2015 we will be kicking off the 3rd annual KBA WKU Radio Talent Institute on the campus of Western Kentucky University at the School of Journalism & Broadcasting’s Mass Media & Technology Hall.
Students apply for and are accepted into the institute that comprises ten intensive days of instruction on all things radio. Taught by 38 radio professionals, whom are the best in the business in their area of specialization in the field of radio.
This year the President/CEO of the Radio Advertising Bureau, Erica Farber, will be one of those professionals. Farber leads radio’s advocacy efforts by helping to drive business, grow advertising revenue and communicate radio’s digital transition.
We’re excited to have Erica join us this year, as a major component of the institute is radio sales. Each student will study the modules of the Radio Marketing Professional program taught by radio sales management professionals. Students take the RMP certification exam at the end of the first week.
The KBA WKU Radio Talent Institute has not one, but two National Radio Award recipients who teach each summer at WKU: Steve Newberry, President/CEO of Commonwealth Broadcasting Corporation and Bud Walters, President/Owner of Cromwell Radio Group.
Broadcasters embrace and see the importance of bringing young talent into the industry and see the institute as a talent incubator.
Radio is the #1 REACH MEDIUM in the United States today, beating TV, online and smartphones according to Nielsen.
So this is an exciting program for both students and broadcasters.
I wrote more extensively about the program in Radio World and you can read that article here: http://www.nxtbook.com/nxtbooks/newbay/rw_20150520/index.php#/18