In this Radio on Main Street podcast, RAB’s President & CEO Erica Farber, speaks with Dick Taylor, Broadcasting Professor at Western Kentucky University School of Journalism & Broadcasting. Dick is a passionate educator and speaks about the need to make new generations aware of career opportunities in radio advertising sales and management.
Dick says stations, broadcast associations and educators need to be more proactive – even suggesting introductory radio sales training programs as early as high school.
Listen to the podcast here.
You know the answer is “YES,” but U.S. institutions of higher education don’t.
Read more in my column in the April 26, 2017 RADIO WORLD here.
On Monday, July 20, 2015 we will be kicking off the 3rd annual KBA WKU Radio Talent Institute on the campus of Western Kentucky University at the School of Journalism & Broadcasting’s Mass Media & Technology Hall.
Students apply for and are accepted into the institute that comprises ten intensive days of instruction on all things radio. Taught by 38 radio professionals, whom are the best in the business in their area of specialization in the field of radio.
This year the President/CEO of the Radio Advertising Bureau, Erica Farber, will be one of those professionals. Farber leads radio’s advocacy efforts by helping to drive business, grow advertising revenue and communicate radio’s digital transition.
We’re excited to have Erica join us this year, as a major component of the institute is radio sales. Each student will study the modules of the Radio Marketing Professional program taught by radio sales management professionals. Students take the RMP certification exam at the end of the first week.
The KBA WKU Radio Talent Institute has not one, but two National Radio Award recipients who teach each summer at WKU: Steve Newberry, President/CEO of Commonwealth Broadcasting Corporation and Bud Walters, President/Owner of Cromwell Radio Group.
Broadcasters embrace and see the importance of bringing young talent into the industry and see the institute as a talent incubator.
Radio is the #1 REACH MEDIUM in the United States today, beating TV, online and smartphones according to Nielsen.
So this is an exciting program for both students and broadcasters.
I wrote more extensively about the program in Radio World and you can read that article here: http://www.nxtbook.com/nxtbooks/newbay/rw_20150520/index.php#/18
Thirty years ago Michael C. Keith entered a small New England college to start a new career. Keith had just spent the past ten years as a professional broadcaster and was now transitioning into the world of teaching. The first thing that he would learn was the only textbooks available at that time were woefully out-of-date. Radio was now format driven and there were no textbooks available in 1986 that were teaching the kind of radio Michael Keith had just left. So, Keith decided to write his own textbook. He called it simply “The Radio Station” and he pitched his manuscript to Focal Press.
If you like to read the entire article, simply click here: Focal Press Updates “Keith’s Radio Station”
This is the premiere of my new column in Radio World that will appear quarterly.
Filed under Education, Radio