April 26, 2017 · 3:59 pm
You know the answer is “YES,” but U.S. institutions of higher education don’t.
Read more in my column in the April 26, 2017 RADIO WORLD here.
Filed under Education, Mentor, Radio, Sales
Tagged as Al Albarran, Augie Grant, Bruce Mims, Charles Warner, college, Continuing Education, Dave Connelly, Erica Farber, GM Journal, Henry Lackey, higher education, Mark Levy, radio sales, Radio World, Sales, sales training, university
January 2, 2015 · 12:01 pm
Thirty years ago Michael C. Keith entered a small New England college to start a new career. Keith had just spent the past ten years as a professional broadcaster and was now transitioning into the world of teaching. The first thing that he would learn was the only textbooks available at that time were woefully out-of-date. Radio was now format driven and there were no textbooks available in 1986 that were teaching the kind of radio Michael Keith had just left. So, Keith decided to write his own textbook. He called it simply “The Radio Station” and he pitched his manuscript to Focal Press.
If you like to read the entire article, simply click here: Focal Press Updates “Keith’s Radio Station”
This is the premiere of my new column in Radio World that will appear quarterly.
Filed under Education, Radio
Tagged as Bruce Mims, Car Radio, Dave Scott, Dick Oppenheimer, Digital, Dr. Rob Quick, Ed Cohen, Ed Shane, Education, Eric Rhoads, Erica Farber, Focal Press, Frank Bell, Gary Berkowitz, Glenda Shrader, Holland Cooke, John Allen Hendricks, KBA WKU Radio Talent Institute, Larry Keene, Lynn Christian, Michael C. Keith, Music Genome Project, NJBA, Norman Feuer, Pandora Radio, Paul Fiddick, Paul Goldstein, Paul McLane, RAB, Radio, Radio Advertising Bureau, Radio Formats, Radio Personalities, Radio World, Rick Ducey, Ted Bolton, Textbook, Valerie Geller, Warren Kurtzman, Weezie Kramer, Western Kentucky University, WKU