You know the answer is “YES,” but U.S. institutions of higher education don’t.Read more in my column in the April 26, 2017 RADIO WORLD here.
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DO YOU NEED TRAINED SALES PEOPLE?
You know the answer is “YES,” but U.S. institutions of higher education don’t.New Radio World Column Premieres
Thirty
years ago Michael C. Keith entered a small New England college to start a new career. Keith had just spent the past ten years as a professional broadcaster and was now transitioning into the world of teaching. The first thing that he would learn was the only textbooks available at that time were woefully out-of-date. Radio was now format driven and there were no textbooks available in 1986 that were teaching the kind of radio Michael Keith had just left. So, Keith decided to write his own textbook. He called it simply “The Radio Station” and he pitched his manuscript to Focal Press.
If you like to read the entire article, simply click here: Focal Press Updates “Keith’s Radio Station”
This is the premiere of my new column in Radio World that will appear quarterly.
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