Tag Archives: Mark Twain

The Importance of Free Speech

Tom Taylor NJBAI had the honor this past week to attend the 71st Annual New Jersey Broadcasters Association (NJBA) Conference and Gala held at the Tropicana Resort and Casino on the Boardwalk in Atlantic City.

I plan to share more information about this East Coast NAB style event in a future blog, but today I want to focus on something Tom Taylor said that I feel is critically important for all broadcasters to hear.

Tom Taylor Receives Lifetime Achievement Award by NJBA

I’m sure, like me, you are still experiencing some “Tom Taylor Now” withdrawal since the time Tom announced his retirement in December of 2018 and his daily coverage of the radio industry ceased publication. For anyone who’s lived around the Philadelphia area, Tom’s style was akin to that of Channel 6’s Action News. You got all the news you needed to know, delivered in an easy to digest style, sometimes accompanied by a sense of humor.TT NOW

NJBA President/CEO Paul Rotella and his Board of Directors’ selection of Tom Taylor for his 31-year run as a radio trade journalist was well deserved.

How It All Began

Tom was the son of a radio broadcaster. He was born in North Carolina and started at a radio station where his dad once worked.

Tom moved to New Jersey over 40 years ago to program the heritage WPST in Princeton, New Jersey and he has lived in the Garden State ever since.

Tom left WPST after 12 years with the title of Station Manager and Vice President of Programming for Nassau Broadcasting to begin a career in radio trade journalism. First for Kal Rudman’s Friday Morning Quarterback (FMQB) and then to Jerry Del Colliano’s Inside Radio, both based in Cherry Hill, New Jersey.

For the last six years of Tom’s radio trade journalism career, he rejoined Robert Unmacht and Kristy Scott to form RTK Media and publish Tom Taylor NOW – Radio’s Daily Management Newsletter. That publication ended on Friday, December 28, 2018 with Tom writing his “Final sign-off for the daily Tom Taylor NOW Newsletter.”

Tom’s “One Quick Word About Journalism”

In his acceptance speech, Tom said something I believe all broadcasters should hear about the importance of journalism in today’s world and the role of radio/TV operators in carrying out our responsibility to the communities we are licensed to serve. Here’s what Tom said:

“I spent 31 years as a New Jersey-based trade journalist. During that time, no boss or business partner ever said ‘Don’t do that story, because it will make somebody mad.’ Or, ‘be nice to so-and-so.’ More than ever, we need to support good journalism. And as local broadcasters, the responsibility is especially on us, because people look up to us – or down to us – as ‘the media.’ We’re really in the crucible.

This is something I said at the opening session of the recent NAB Show in Las Vegas – Regardless of your politics, does anyone in this room really believe that journalists are the enemy of the people?

Mark Twain said this – ‘Free speech is the cornerstone of every right we have.’

Let’s not forget that – or why we became broadcasters in the first place.

There’s an old joke, where the guy says ‘I wanted to be on the radio when I grew up. But then, I was told I couldn’t do both.’ On the inside, part of us is still a little kid, and that’s probably a good thing. But the rest of who we are is… (are) grownups who have a responsibility to the community. As long as we remember that, we should have listeners (and podcast users, and video consumers, and social media fans).

Here’s the other thing I said at the NAB Show – Plan well. Try new things. And adopt some extra confidence and pass that along to the folks who work for you. It’s contagious. And as you go home from Atlantic City – keep having fun with broadcasting. Because I believe, and I’ll bet you believe, that it’s still magic.”

Thank You Tom

Tom Taylor is still an inspiration to broadcasters everywhere and I’m grateful for this friendship that has spanned over 35 years since moving to Atlantic City, New Jersey in 1984 and becoming a member of the NJBA.Sharan & Tom Taylor

You and your lovely wife Sharan, have earned your retirement.

Live well. Live long. And be happy.

 

P.S. Scott Fybush produced a podcast with Tom Taylor and you can hear that HERE 

The part with Tom begins in 11:16 minutes into the podcast.

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Filed under Education, Mentor, Radio

Time for a New Adventure

Dick Taylor WBECI just recently moved to Virginia from Kentucky.

I moved to Kentucky from New Jersey 7-years ago to pursue a bucket list career goal of mine, to teach at a college or university radio broadcasting. That opportunity came for me at Western Kentucky University (WKU) in Bowling Green, Kentucky.

I knew absolutely no one when I interviewed for the broadcast professor opening, but the person I would be hired to replace – retiring broadcast professor Bart White – would become a good friend over my tenure at WKU.

Long Ago & Far Away

When one moves, it means going through all of your stuff to decide what gets packed up and moved again and what gets donated or tossed into the dump.

One of the little pieces of memorabilia that I came across was a newspaper article on my being promoted to the position of Program Manager for WBEC Radio in Pittsfield, Massachusetts. That occurred on August 8, 1975. (Picture of me on-the-air at WBEC above from the 1970s)

I had just graduated from the Masters Degree program with a perfect 4.0 grade point average from the State University of New York at Albany with a degree in Educational Communications and teaching certifications, but I found myself in a field that tight school budgets were eliminating from their programs. Going back to the “three R’s” they would say, Reading, wRiting and aRithmetic, instead of employing modern teaching technologies in the classroom.

One of the radio stations I had worked at while going to college was WBEC and being offered this position was a dream come true. It was the very position I had always wanted.

A Lot of Career Success is Luck

WBEC was a station that was very programming oriented. During my tenure as the Program Manager, and later promoted to Operations Manager over both the AM and FM properties, I went to a lot of programming conferences and competed in both air personality as well as program director competitions. I was lucky to be in the position I was in at the station I was employed by.

But as time went along, I found myself more captivated by what happened off-the-air versus being an air personality, the position that attracted me to radio since I was old enough to remember.

I decided I wanted to be a general manager.

General managers didn’t come out of programming at that time but instead they came out of radio sales. So, I decided my next job would be in radio sales.

When I got a call from a general manager I knew that they wanted to hire me for a programming position, I said I wasn’t interested. I wanted my next move to be in sales. He said, “let me get back to you on that.”

Two weeks later, he said “Let’s get together, because I have a radio sales job for you.”

Moving to his stations and the company that owned them was lucky again, as this was a very sales focused organization and I would be exposed to monthly IBIB (International Broadcasters Idea Bank) reports, lots of sales training by any sales consultant to get within 200 miles of New England and annual trips to the Managing Sales Conference run by the Radio Advertising Bureau (RAB).

AR to MM

I quickly rose through the ranks from account representative to sales manager to director of sales to station manager to general manager.

General managers were renamed market managers as the age of consolidation took over after the passage of the Telcom Act of 1996.  That’s when a single company went from being able to own only 12 AM radio stations, 12 FM radio stations and 12 TV stations in the entire USA. The Telcom Act of ’96 would unleash a buying spree funded by Wall Street that would see the largest operator owning over a thousand radio stations.

Radio Ink Best Managers

In 2009, Radio Ink named me one of the best radio managers in America. I was very proud of that honor, but I had been thinking about a change for some time and I was ready for a fresh adventure.

After all, I had invested early in my life, earning the qualifications to teach and I wanted to pay-it-forward to the next generation of broadcasters by teaching at a college or university.

I was lucky once again to see an ad in Radio Ink by WKU looking for a broadcast professor to teach at the School of Journalism & Broadcasting courses in sales, management, media process & effects, radio performance and the history of broadcasting in America.

7-Years a Professor

In May of 2017, I completed my seventh year of teaching at the university. The students I’ve mentored over that time have become extended members of my family. I went to every graduation ceremony – they’re held twice a year – because I was invested in each and every one of them.

Bowling Green, Kentucky is a lovely place. But it is far from my friends and family back on the East Coast.

New Adventure Time

In the book “The Adventure of Living,” Paul Tournier writes: “Many people are never able to come to terms with the death to which every adventure is inevitably subject…The Law of Adventure is that it dies as it achieves its object.”

I’ve experienced this “death” multiple times over my life.

Something in your gut just tells you, it’s time for a new adventure.

In June, I moved to northern Virginia.

I became engaged the weekend before Valentine’s Day 2017 to a wonderful woman who is a member of the same Pittsfield, Massachusetts high school class as I. Ironically, we went to opposite public high schools.  At that time our city had two public and a parochial high school, but we now all reunion together every five years – and so we never met until our 45th class reunion.

Another part of my new adventure is this blog that I started writing almost three years ago.

I remember Ron Jacobs (first program director of Boss Radio 93-KHJ, Los Angeles, creator of The History of Rock & Roll, co-founder of America Top 40 with Casey Kasem, etc.) telling me during a phone call that he enjoyed writing more than being an air personality, program director or anything else he had accomplished in his life. I now completely understand where he was coming from as I’ve developed my own love of writing and mentoring others. Ron said he enjoyed reading my blog and that’s why he sent me his phone number one evening and asked me to give him a call at his home in Hawaii and chat.

Got a career adventure I should be considering?

Shoot me an email & let’s talk.

I’m ready for a NEW ADVENTURE.

Dick.Taylor@wku.edu

 

“Twenty years from now

you will be more disappointed by the things you didn’t do

than by the ones you did.

So throw off the bowlines.

Sail away from the safe harbor.

Catch the trade winds in your sails.

Explore. Dream. Discover.”

-Mark Twain

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Filed under Education, Mentor, Radio, Sales