Tag Archives: WINC 1400AM

Best of the Blog 2024

2024 marked my 10th year of writing this blog, and while I reduced the number of articles I would write this year to focus more on faith, family and friends, here are the Top 5 Most Read articles from the past year.

To date, 508 articles have been published over the decade since the blog began, with over 314,215 views from folks around the world; maybe you missed them or perhaps you’d like to read them again.

Most Read Article of 2024

In 2016, Winchester, Virginia’s WINC AM/FM celebrated its 75th anniversary; eight years later this historic radio station and its 37-year morning man, Barry Lee, would be “Gone in a WINK.

As the radio industry continues to eliminate radio personalities that have become a part of the fabric of the communities they broadcast to, this story about the end of one local radio station resonated with readers.

Second Most Read Article of 20214

How important is it to have AM radio in cars, if the majority of the people on the roads don’t listen to any AM radio stations, with the subject of “Use It or Lose It.”

While I became attracted to a career in broadcasting due to AM radio and even had the opportunity to be an air personality on “The Air Castle of the South, 650AM-WSM” the reality in the 21st Century is that AM radio is the past and digital is the future.

Third Most Read Article of 2024

In the 1970s, listening to FM radio stations was pretty much equal to that of AM radio stations. However, FM radio gradually surpassed AM in popularity throughout the late 1970s, with the shift largely attributed to the introduction of FM stereo broadcasting and the FCC’s “non-duplication rule” that encouraged FM stations to offer unique programming compared to their AM counterparts.

The article “Are We Helping or Hurting by Giving AM Radio a Piggyback Ride on the Power of FM Radio” did a deep-dive into the subject of why AM radio stations can’t compete for ears with FM radio stations.  

Fourth Most Read Article of 2024

Radio station operators – commercial, public and religious – don’t play by the same rules. Readers were surprised to learn that the largest radio broadcaster deals with fewer regulations in “What If Every Radio Station in America Could Operate Like EMF?

Fifth Most Read Article of 2024

It became quite clear as I reviewed the list of articles written in 2024 and what most readers both read and shared (over 13,000 times), that AM radio stories dominated the list.

While the National Association of Broadcasters (NAB) tried to get Congress to pass the “AM Radio in Every Vehicle Act” – and failed to do so – the number of AM radio stations in America (and indeed around the world) continued to sign-off. That was the subject of “AM Radio in Retreat.”

Why I Blog

I blog for broadcasters, educators and students, to provide media mentorship and to pay-it-forward to the broadcasting industry that I have been a part of for over 56-years. I’m grateful for the more than 233,000-people from all over the world who have visited this blog (https://DickTaylorBlog.com) and have read articles that have caught their interest.

Also, every article I’ve written is archived on my blog site and easily accessible.

As I begin my 11th year of blogging, I plan to continue writing new articles when I feel I can add a different perspective to how our media world is changing and evolving; but just not on a weekly schedule.

If you’re a subscriber to my blog – IT’S FREE – you will automatically receive new articles as they are published.

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Gone In a Wink

Barry Lee & Dick Taylor

On June 26, 1941, at 6:57am, a new local radio station, WINC -1400AM began serving the Winchester, Virginia community. It was the city’s first radio station, and it brought Virginia Senator Harry F. Byrd and Virginia Governor James Hubert Price to town for the ribbon cutting ceremonies signing on this new radio service.

The radio station’s offices, studios, transmitter and tower were located at 520 Pleasant Valley Road in Winchester.

It would broadcast live descriptions of the attack on Pearl Harbor and FDR’s famous “Infamy Speech” only six months after signing on-the-air.

In 1947 a radio contest on WINC (known locally as Wink) would take down the entire telephone system for the City of Winchester, as female listeners tried to win a free pair of nylon stockings and a $10 handbag.

Virginia Hensley

Winchester’s most famous resident is Virginia Hensley, better known to the world as Patsy Cline.

When Ginny was just fourteen years old, she walked into WINC and asked if she could sing on one the station’s live music shows, . The leader of the band, told her to come back next week and maybe he’d let her sing on the radio. Ginny returned the following weekend and made her broadcast debut on WINC in 1948.

Other stars to visit the station included, Bing Crosby, Bob Hope and Paul Harvey, who would broadcast his national News & Commentary over the ABC Radio Network on April 14, 1962.

Local Radio

WINC provided residents of Frederick County Virginia with news, entertainment and advertisements from local retailers. Those ads must have been popular with the business community because the radio station ran into trouble with the FCC (Federal Communications Commission) when trying to renew its broadcast license in 1971. At that time, the FCC allowed no more than 18-minutes of commercials per hour and WINC was airing 22-minutes of ads. It was reported that the FCC’s Broadcast Bureau Chief felt the excessive number of commercials were not in the best interests of Winchester community, but in the end renewed the station’s broadcast license.

Programming

Through the years, WINC -1400AM would undergo various programming changes. From live musical performances, to playing records. Musically, the station went from playing middle-of-the-road music, to adult contemporary, to classic hits; finally changing to a news/talk format in 1996, because its sister station, WINC-FM 92.5 had become Winchester’s most popular music radio station.

75th Anniversary

In 2016, WINC-1400AM celebrated its 75th anniversary of broadcasting. During this period of time, the station had only two different owners, the Lewis family and Centennial Broadcasting.

Richard Field Lewis, Jr., a broadcast engineer filed the initial application for a new station in Winchester in November 1940 and six years later, he would launch sister station WINC-FM.

On October 18, 1957 Richard F. Lewis, Jr. died and control of the two stations would pass to the Lewis family and incorporated as Mid-Atlantic Network, Inc.

In May 2007, the Lewis family would sell WINC AM/FM to North Carolina-based Centennial Broadcasting for about $36 million.

The End of an Era

Centennial would begin divesting their Winchester radio properties, which now numbered  three FM stations and one AM radio station in 2020.

50,000-watt WINC-FM would be sold to the Educational Media Foundation (EMF) for $1.75 million, which would begin airing EMF’s Air1 network. Centennial’s other two FM stations would be sold to Fairfax, Virginia-based Metro Radio, Inc. for $225,000.

The future of WINC-1400AM was uncertain as the radio station celebrated its 80th anniversary in 2021. Ultimately, the station would find a buyer that paid $25,000 for the signal. The call letters WINC would be changed to WZFC upon completion of the sale in October 22, 2021.

How do you mark the end of a local radio station?

Was it when:

  • WINC-FM was sold to EMF and its call letters were changed to WAIW?
  • WINC-AM was sold and the call letters were changed to WZFC?*
  • The retirement of 37-year Wink Morning Man Barry Lee when the radio stations were sold?
  • The demolition of the building WINC AM/FM had broadcast from for over its 75-year existence?

Every day, communities across America are finding a once local radio station vanishing, sometimes they’re replaced by syndicated programming with little local service, other times the city of license is changed and the local radio service is moved to a larger population center and sometimes, the signals just go off-the-air.

Generations who grew up and lived in Winchester, Virginia depended on radio stations WINC AM/FM as they were a part of the fabric of the community. More importantly, the local radio personalities that were heard over Wink Radio for decades, were very much a part of these families lives.

And now, it’s gone.

In a wink.

*Paperwork filed with the FCC to change WZFC’s call sign back to WINC, was done on February 25, 2023.

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Wave Goodbye to the Handshake

don't handshakeCOVID-19 will change our world in so many ways. Dr. Anthony Fauci said he hopes the world will end the custom of handshakes going forward. It’s a custom that dates back to the 5th century B.C. in Greece. It was a symbol of peace and a way to demonstrate that neither person was carrying a weapon.

What wasn’t known was that handshaking can transmit germs, bacteria, and viruses (like the common cold and flu) as well as the current pandemic causing COVID-19. Now that we know this, why would we continue this ancient tradition?

Common Cup

The Spanish Flu pandemic of 1918-19 was raging in America when in Winchester, Virginia, Austin A. Kelly would begin his ministry at the church my wife and I are members of, Grace Evangelical Lutheran Church. Because of this global pandemic the chalice, or common cup, at the administration of the Lord’s Supper was to be abolished in favor of the individual glasses.

The first communion services conducted by Pastor Kelly during the Easter services of 1919 gave communicants the option of either drinking from the common cup or receiving their wine via individual cups. Virtually all communicants preferred the new innovation, and from that point until the present day, individual cups have been the way wine has been received at Grace Church.

YouTube Easter Service

I learned about all of this as my wife and I attended the 2020 Easter Service at our church via YouTube.

In January of 1942, Grace Church began the radio broadcasting of church services over WINC-1400AM. Those radio broadcasts ended long before our arrival in Winchester, Virginia.

COVID-19 would see Grace Church forced to innovate again by broadcasting its services on its newly created YouTube channel.

Will some members of the church prefer to attend church via a YouTube channel or Facebook page versus attending services wearing a mask and protective gloves going forward? Only time will tell.

What we do know is that global events, like world wars, depressions and pandemics bring about lasting changes and a new normal.

What We Can Learn from the Spanish Flu Pandemic of 1918-1919

Much like with COVID-19, there were no vaccines or treatments for the Spanish flu when the outbreak spread. The only ways to mitigate it’s spread was to have people isolate themselves from one another via self-quarantine.

What history has shown is that cities that took the Spanish flu seriously did better than those that didn’t.

By the way, how the name “Spanish flu” came about has its own interesting story. The 1918 pandemic began near the end of World War I. Countries engaged in the war limited journalist to reporting only positive or encouraging news, and so reporting anything about this flu bug was forbidden, but Spain was a neutral country during this war and so its newspapers reported on the flu outbreak popularizing the term “Spanish Influenza.”

It should also be noted that influenza pandemics have been regularly occurring every thirty to forty years since the 16th century. So, the COVID-19 pandemic shouldn’t really have caught the world by surprise.

One study of the 1918-1919 flu pandemic that I found interesting was the impact it made on the cities of Philadelphia and St. Louis. When the first cases of the Spanish flu showed up in St. Louis, it took the city only two days to close schools, libraries, courthouses, churches, theaters, playgrounds as well as other venues where numbers of people usually congregate. Philadelphia didn’t take similar actions until two weeks after their first cases of the flu were diagnosed.

St. Louis city’s quick action saw its death rate one-eighth of what Philadelphia experienced from the pandemic. However, when things looked better and social distancing measures were rolled back, a second wave of the flu struck and deaths went up again. In fact, the second wave of the flu (October 1918) proved to be deadlier than the first (March 1918), and by the time it was over in 1920, 675,000 Americans would have lost their lives.

What COVID-19 Has Taught Us

Each society produces its own specific vulnerabilities. In 1918, it was American soldiers returning from World War I that would bring home the Spanish flu.

Yale historian Frank Snowden has studied the impact infectious diseases have made over the centuries and notes that they have “altered outcomes of wars, inspired political reform, demolished revolutions, transformed entire societies’, relationships with God and fundamentally changed the course of human history.”

For positive change to take place, it will take leadership from the top and a realization from all citizens on how important the role of government is in creating a national plan for their health and well-being. It’s our current health and economic crisis that brings home the results you get when government abdicates its role.

Free Market Thoughts

Capitalism thrives on infinite growth, but we live on a planet with finite resources.

For most of my broadcasting career, every year brought double digit revenue growth at my radio stations, until America’s Great Recession of 2008. Revenue growth never returned to that level in the decade since, yet the number of radio signals in America has continued to grow. The radio industry has created an infinite number of advertising avails in a world with a finite number of advertising dollars.

It’s a myth to think that we can grow everything infinitely without facing the consequences.

A Big Re-Think

No one has the answer to all the world’s current problems. Any plan that has a chance of succeeding needs to take a collective, collaborative effort to devise a global society that lives in harmony with its climate, its resources, its economies and the lives of its people.

I’m hopeful that COVID-19 is the wake-up call that begins real meaningful change in every aspect of our personal and professional lives.

 

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