15 responses to “Radio Help Wanted Ads for Salespeople

  1. Great Ad, Greater Evaluation! Many years ago, I saw a sad commentary: “Broadcasters Eat their Young.” Often meaning the diminished chances to fix & freshen because the survivors played the game, didn’t rock the boat and champion territorial, non-innovative behavior. Radio remains powerful & connected from content. “Digital” is simply a way of getting there. We previously heard that happen when FM came into dominance, after radio’s first 50 years on kilocycles. It’s people, presentation, teamwork, curation,, connection and creativity. I was fortunate to learn that in my Hartford college years following an exciting Yorkville, NYC upbringing. Thanks, again, Professor DT. And, a salute to ETM’s Bill Smith and all broadcast production masters & outstanding engineers who bring magic to our air, chips, digital & beyond. The best is yet to come. Clark, Boston. http://www.broadcastideas.com

    Liked by 1 person

  2. Im going to assume that most of those ads were written by an HR Department, rather than the Sales Department. One would hope that folks who sell radio time, would be able to better “sell” a job to a potential employee. The first time I looked for a job in this industry (way back in 1972), I firmly believed that Personel Departments were in place to keep people away from the folks who actually hire. The ads you’ve used as examples sound like they have a similar effect.

    Frank

    Liked by 1 person

    • Well, many of the ads come from small broadcasters and they are so focused on their needs they don’t see it from the student’s who will be graduating point of view.

      However, the ads from places like Google, Amazon et al speak to the student. -DT

      Like

  3. Hal Widsten

    Excellent! I will add that some thought be given to the amount of real money being offered, based on what other non-broadcast businesses are offering to new hires. We are in show business, but there are bills that must be paid.

    Liked by 1 person

  4. Rick Starr

    I love the analysis, hate the ad. You’re hiring some one to do “sales”, yet that word never appears. Is it a dirty word, or something? You’re not hiring “a marketing specialist”, you’re hiring a salesperson. Yo may *teach* them marketing, even multi-level or multi-media marketing, but at core you’re paying them to bring you money to run the operation. It seems odd to try to hide that fact.

    I might say something like “We’re looking for people who want to learn we help advertisers increase sales, including through the use of radio, social media, public relations, sports marketing, blah blah blah.

    I might also say something like “Our local sales manager started here. Our national sales manager started here. Our previous sales manager is now at WGN [ or pick some plausible, true, and recognizable calls] . We promote from within, we train, we coach, and we help you deliver. … “

    Liked by 1 person

    • All good points Rick. The future of sales, with the advent of programmatic buying, will change from the way you & I learned. It’s already being practiced at Amazon, Google, Facebook etc. Things are changing and FAST. -DT

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  5. FWIW, there is no shortage of applicants for any job we’ve posted at RIPR. We routinely get dozens at least…usually more like hundreds…of applications for every job opening. Probably is, at least 90%…often 99%…are wildly unqualified. It’s common to see applications that are clearly “shotgun approach” apps with people using the same app to apply for lots of jobs in completely different fields. Hell, it’s not uncommon to see applications for the wrong job. Or for a job at another company.

    I don’t know how one writes a job posting to be more welcoming but at the same time avoiding a tsunami of worthless applications that make it impossible to find anything good.

    Like

  6. Bob Bellin

    Your points are all valid, but here’s a bigger one. Radio has turned the sales job into a lousy one. Non competes that pretty much force someone to stay at a cluster for life or leave media sales, constantly moving goal posts and lower and lower comp in an industry that is still cutting bodies all combine to make radio sales a lousy job no matter how good the screening ad.

    Take the business we know and love out of the equation and this is not a great career move. Would you recommend it to a son, daughter, family friend as it exists today?

    I firmly believe that a couple of % points of revenue every year is lost to the fact that radio sales can’t attract the level of talent it did in the past.

    Like

    • I believe you will find that while those things were more prevalent a few years ago, that many broadcasters today — especially those who’ve returned — are using a different playbook. But I understand where you are coming from and lived through that after Bain & Lee bought Clear Channel.

      Thank You Bob for stopping by the blog and sharing your thoughts. -DT

      Like

  7. Radio sales recruitment ads have long been poor, cliche-ridden examples of the craft at which radio should excel. Recently, I wrote and produced one which I hoped would appeal to something “aspirational” within the heart of a job seeker. It represents, without rose-colored glasses, what the work is all about while showing how one could achieve an “incredible life.” Here it is: https://chirb.it/Ihgz7E (the PLAY button is in the upper right of the screen)

    Liked by 1 person

  8. Michael Glaser

    Long Island east end fm looking for self starter account exec.

    Should live on LI eastern region.

    http://Www.welj.Com

    Like

  9. Jim Rudy Galyean

    Radio is my life…! If you feel this way then YOU are AM radio bound. Rick Dees Los Angeles, Greensboro, NC. Disco Ducking nearly cost me my career!

    Retired

    Like

    • In a 2011 Rolling Stone Reader’s Poll of the Worst Songs, Disco Duck was #1.

      Rolling Stone wrote:Rick Dees was a Memphis DJ who spun so many disco songs that he decided to record his own parody of the genre in 1976. He never imagined that “Disco Duck” would reach Number One on the Hot 100 and briefly make him a household name. The song was a hit everywhere in America besides Memphis, whose radio stations didn’t want to promote a rival – and Rick’s own station refused to play it.

      Like

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