Tag Archives: Emotional Intelligence

A New Direction for Broadcast

rogers-pastoreLast week I told you about how our world is exploding with media to the point of over-saturation. Not only are we drowning in a plethora of media, the rate of new ways to communicate keeps accelerating at an unfathomable pace.

For one form of broadcast, RADIO, I believe it has a super power that it can wield to cut through the clutter.

Radio’s Advantage

Radio’s biggest strength is its ability to make people aware of things. More than 300 radio stations across America annually participate in “Radio Cares” to support St. Jude Children’s hospital, raising tens of millions of dollars every year.

Radio has the power to make people aware of the need, and listeners respond with their dollars.

Artificial Intelligence

Radio grew up with the strength of connecting with the radio listener by power of the human voice and a talented personality behind a microphone.

Radio is an art form. When you remove the artists, there’s not much left.

The development in the field of AI (artificial intelligence) is incredible. Amazon’s Alexa now has a “news voice” to deliver the latest goings-on in our world with the authority of a network newscaster.

But, the curious thing is, as artificial intelligence grows, we find human interaction takes on even more importance.

Radio needs to automate the backroom and other areas unseen or unheard by the listening consumer, and return to live personalities 24/7 that connect and engage the listener on an emotional level. Personalities that can not only sell the music, but the advertiser’s goods that support the radio broadcasting station.

The Radio Listening Experience

The 21st Century world is filled with people seeking out the best customer experience. And what comes through the listener’s speaker, is critical.

Radio programmers sweat bullets over their OTA signal while completely ignoring the programming that streams over the internet. The radio listener’s experience in those long commercial stop-sets is painful. Often with the same advertisement running multiple times in one of those gargantuan breaks.

This IS NOT a great listening experience.

Radio Needs to Be Personalized

Radio needs to stop worrying about reaching the most people and instead personalize its programming to a specific target audience. A specific group of people with like interests, needs and desires.

Radio that personalizes itself to an audience that shares common beliefs and/or lifestyles will deliver an advertising platform for products and services that wish to reach these same people.

Social Intelligence

Radio needs to learn how to turn its social media data into social media intelligence that can be leveraged to personalize their programming and keep it fully aligned with the target audience.

80% of people’s decisions are based on emotion.

Emotion is data too.

Fred Rogers

Back in 1968, public television in America was worried that Senator John Pastore’s Subcommittee on Communications was going to gut its congressional monies. Public television’s head selected Fred Rogers to champion its cause before Senator Pastore’s committee. Mr. Rogers testimony is still considered one of the most powerful pieces of emotional persuasion ever filmed.

Fred Rogers appeared before Senator Pastore on May 1, 1969 and it will definitely be worth your time to view and analyze it HERE

Rogers secured public television’s full funding without a single penny being cut.

During Mr. Rogers presentation, Senator Pastore remarked: “Well, I’m supposed to be a pretty tough guy, and this is the first time I’ve had goose bumps for the last two days.”

When Fred Rogers concluded his testimony, Senator Pastore’s closing statement was “Looks like you just earned the twenty million dollars.”

Radio’s Mission for the Future

Radio can’t win by being artificial.

Radio needs to be earnest, authentic and live in the moment.

Radio needs personalities that are personal, informal, and that speak to human feelings and emotions using the words that the listener uses and understands.

The radio personality who becomes an extended member of the listener’s family can be powerful in making the listener aware of everything they need to know, even advertised merchandise and service.

Radio’s best investment to secure its future is creating the best listener experience both over-the-air and online.

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How to Win in the Game of Life

Me in Las Vegas April 2014Wisdom is wonderful thing. Unfortunately, most of us don’t acquire wisdom until we’ve put a few years on the calendar. Let me share some of the wisdom I’ve acquired, much of it from the school of hard knocks. I think I’ve earned my Ph.D. at that school.

Don’t Confuse Education with Intelligence

A colleague of mine, Kelley Coppinger a professional-in-residence in our university’s AD/PR department said that. I knew it was golden as soon as she uttered those words.

Two Kinds of Intelligence

There are two kinds of intelligence: how smart you are or IQ (Intelligence Quotient) and how emotionally tuned in you are to people or EQ (Emotional Intelligence).

Most colleges focus all of their energies on IQ but more forward institutions of higher education are recognizing the latter, for it is the one that matters most in the game of life.

Have a Plan

Everything is won or lost in the preparation stage. What’s your plan? You have to have one. You have to believe in it. You have to write it down and you have to follow it religiously.

Without a plan, you’re like a person driving a car without a destination. Any road will take you there.

If you don’t have a plan, then others will plan your life for you.

The Fundamentals

As a hiring manager, I hired for attitude and then looked to be sure the person was also trainable.

You have to acquire the basic skills and knowledge of your trade in order to effectively and efficiently complete the tasks that will lead to successful fulfillment of your plan.

It’s easier to win at the game of life when you already know what you need to do.

Goals

Zig Ziglar always used to say “You’ve got to have goals.” Goals keep you focused.

Focus on the now. Focus on the moment you’re living in, don’t worry about the past or the future. Worry about present moment.

Write your goals down and put them where you will constantly see them. They are your action steps, with target dates of completion.

“A goal is a dream with a deadline” wrote Napoleon Hill in his book “Laws of Success.”

Attitude

Everything starts with having the proper attitude. Attitude is a choice. Choose wisely.

Life is not a straight line. Everyone’s path is guaranteed to be filled with twists, turns and pot holes.

Life is a game of adjustments.

When something unexpected occurs, make adjustments to stay on goal.

Success in life is not about what happens to you, but how you deal with what happens to you.

Show Others Why They Should Care

When you engage the people around you, when you involve them in the goal, they change. When the people around you change, they change the people around them. Roadblocks get torn down, problems get solved, good things happen.

I have a picture in my office at the university that I’ve hung in every office of every media organization I’ve managed. The picture has the caption that says if you ain’t the lead dog, the scenery never changes.

Winning is a Goal

Soldiers on the battlefield fight to win. Players on a sports team play to win. Programmers of radio stations play to win. Sales people play to win.

Make it your goal to win in everything you decide to do.

Win Together

Winning is a team sport. Make sure everyone is committed to each other’s success if you’re in management. Make sure everyone is focused on the same goals by having them written down.

Make sure you have buy-in on the goals.

Clearly define the goals, confirm everyone is in agreement and on the same page. Then have everyone commit.

Celebrate Your Success

As you travel toward each of your goals, be sure to celebrate every success along the way. Don’t be afraid to take chances. Make your journey joyful. Make others joyful too. Share the love.

Be dependable. Be consistent. Don’t get distracted. Stay on your plan. Have FUN.

Be Coachable

Even the best in any profession know that having a coach is important. Encourage feedback on your work from those you look up to. Recruit a mentor or two or three to be part of your personal improvement team. Offer to mentor others. We learn so much when we help another person in the game of life.

It’s Often Who You Know

I don’t care what line of work you’re in, life is a relationship business. Successful people quickly learn the importance of building relationships and support networks.

The best time to build a new relationship is when there is nothing more on the table than making a new friend, learning about another person’s goals and life experiences, and enjoying the present moment of their company.

Life is Reciprocal

If you do your very best at everything you tackle and if you care about other people, life will return to you all of the same.

The Bible says as you sow, so shall you reap.

Newton’s 3rd Law says for every action there is an equal and opposite reaction.

And Zig Ziglar says:

“You can get anything in life you want,

if you just help enough other people get what they want.”

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Your Most Important Sale

71What is selling?

Simply stated it’s the transference of confidence.

Selling is 90% attitude and 10% aptitude.

Self-confidence is having a ‘can do’ attitude.

What Successful Business School Grads Have in Common

Stanford’s Graduate School of Business conducted a study that looked at their most successful graduates over a twenty-year period of time to try and learn what the school did that provided their grads with skills to be successful.

The study boiled it all down to two things:

  • All their most successful grads were in the bottom-half of their class and
  • All of them were popular

Emotional Intelligence (EQ)                   

Schools put a heavy emphasis on grades, standardized tests and trying to measure a person’s IQ (Intelligence Quotient). The irony is that being smart won’t make you successful. Relationship skills are more important in the game of life.

The ability to collaborate will be important in our 21st Century world. Collaboration requires a high EQ.

How’s Your ‘tude?

Another element in success is optimism, your attitude and it’s completely in your control.

“No one can make you feel inferior without your consent.”

–Eleanor Roosevelt

Self-Esteem

Part and parcel with being self-confident is having a belief in yourself; feeling a sense of pride in your gut.

Great salespeople have developed a golden gut.

Ziglarism

One of my favorite concepts comes from Zig Ziglar.

“You are who you are, you are what you are,

by what has gone into your mind.

You can change who you are, you can change what you are,

by changing what goes into your mind.”

Just as important as what kind of food you put into your body, what you feed your mind will also have a huge impact on how your think.

You have to have conviction. You will bring to life that which you believe.

Develop a winning attitude and you will become a winner.

Winners find a way to win. Losers find excuses.

Your Attitude Determines Your Altitude

Your future is in your hands. Believe you are in control of your destiny.

Everything in your life you cause to happen first appeared in your mind.

Your thoughts shape your future.

So the most important sale you need to make to change your life is to yourself.

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