Tag Archives: social media

Radio Has an Addiction Problem

listening_to_radioHave you heard the latest? People are addicted to their smartphones. “We now see smartphones as dangerous for young minds,” writes Jean-Louis Gassée in a Monday Note.

More than 30 years ago MIT professor Sherry Turkle postulated that computers weren’t just a tool, but were sneaking into our minds. In doing so, they would change our relationship with the world around us.

Smartphones are Mobile Computers

Turkle would continue her thoughts on this subject in a 1995 book “Life on the Screen, Identity in the Age of the Internet” saying “computers don’t just do things for us, they do things to us, including our ways we think about ourselves and other people.”

Smartphones plus Social Media

When our mobile computers are married to a social media site like Facebook, things get really sticky. Sean Parker, a founding partner at Facebook, wrote about the problem after he left the company saying, “[Social Media] literally changes your relationship with society, with each other…It probably interferes with productivity in weird ways. God only knows what it is doing to our children’s brains.”

Time for Apple to Build A Less Addictive iPhone

The NY Times published an article by Farhad Manjoo that made the case for a less addictive iPhone. Can you imagine someone writing that broadcasters should be making TV or radio less addictive? That watching too much TV or listening to too much radio might be bad for our brains.

Broadcasters today find they have a different problem. They have lost the addictive luster of the past.

The Amazon Addiction

“For many businesses, Amazon is simultaneously a sales channel, a potential service provider and a competitive threat,” says Forrest Research. For broadcasters, Amazon is attacking our retail advertising revenue, by undermining the very businesses we sell to. Today Amazon is the go-to website for retail search, surpassing Google.

Trying to compete with Amazon is a retail challenge. The very retailers’ broadcasters depend on for their revenue.

Retailers measure how well they’re doing by their bottom line.

Amazon is all about increasing top line sales growth. (Wall Street hasn’t demanded Amazon to be profitable yet.)

See the problem?

Trying to beat the Amazon model is a race to the bottom with pricing for our advertising customers.

Free shipping, two-day shipping, lowest prices, biggest selection, customer ratings etc. are among the things making Amazon addictive.

People Made Radio Addictive

Over the years, radio has had personalities that made the medium addictive like Howard Stern, Rush Limbaugh, Dan Ingram, Larry Lujack, Robert W. Morgan, Jess Cain, Dale Dorman, Paul Harvey and many more.

Once upon a time, music formats could be addictive, but today’s access to streaming audio is challenging that beachfront.

Alexa Doesn’t Know My Local Radio Station

My local radio stations are called KISS (WKSI-FM) and WINK (WINC-FM). When I ask Alexa to play either KISS-FM or WINC-FM, I get the Los Angeles KIIS-FM or the WINK-FM licensed to Harrisburg, Pennsylvania.

When I asked Siri the same questions, she couldn’t help me play anything. Siri told me, “Sorry, Dick, I can’t help you with that on your iPhone.”

When your branding is not unique, these new consumer voice activated devices don’t have a clue what you’re trying to ask them. They either make their best algorithm guess or just throw in the towel.

Broadcast Station Call Letters

The FCC (Federal Communications Commission) solved this problem early in broadcasting by assigning each broadcast station its own unique call letters, but broadcasters abandoning those identifiers for branding like Kiss, Froggy, Hot, and others, that are duplicated all across the country, is now a problem in a voice activated world. But it’s not just the brand not being unique, the programming is likewise just as non-unique.

Don’t Be Generic

No one ever became addicted to a generic.

Addiction stimulates parts of the brain that trigger craving and longing, that release habit-forming, feel-good chemicals such as dopamine and endorphins.

Your iPhone does that for you.

You voice activated smart speaker does too.

Broadcasting is show business.

Which do you think stimulates the part of the brain that causes addiction? The show part or the business part?

Answer that question correctly and you’re on your way.

9 Comments

Filed under Education, Mentor, Radio, Sales

The Post-Fact Society

68P.T. Barnum, among many others, is credited with saying: “I don’t care what they say about me, just make sure they spell my name right!”

Barnum knew it wasn’t important what people said about him as long as they were talking about him. Only the noise level about Barnum mattered.

When I saw this chart from The DataFace measuring the newspaper media coverage of the two presidential candidates, it was eye opening.  68a It mattered little that most of that coverage was negative. What mattered was they spelled “Trump” correctly.

Fake News

Once upon a time, news came from journalists who worked for newspapers, radio and television stations.

Then along came the iPhone and social media.

Now the same device that could receive text, voice, pictures and video could produce it too.

Social media platforms provided mass distribution without a filter (aka an editor).

This provided the perfect storm for the production of fake news. A cottage industry in some parts of the world, some American citizens soon learned that producing internet stories that would get lots of clicks could be profitable.

Radio & Fake News

Even syndicated radio host Sean Hannity got snared in the volume of fake news being generated and had to apologize for using fake news stories to attack Obama.

Ad Supported Media Fight for Survival

In an effort to make a little coin, trusted media sources began accepting advertising that would lead their readers, listeners, viewers to unaffiliated sources that would serve up this fake news. In so doing, they inadvertently now wore the stink of the fake news creators. The public quickly could not discern the researched and sourced news from the made-up variety.

One PM Central Standard Time

Radio and television journalism didn’t always operate this way. PBS produced an excellent documentary about the coverage of the assassination of President John F. Kennedy. The program was called “One PM Central Standard Time” and it covered how “the most trusted man in America” Walter Cronkite waited until Kennedy’s death was confirmed by  multiple sources before going live with the news to the nation over the CBS radio and television networks.

The Being First Obsession

Things changed when things started being published digitally. In this world, advertising paid based on clicks. Quantity beat quality. Sensational beat facts. Going viral meant big money to these new media folks. Plus the concept of “native advertising” means that advertising copy is presented to look like editorial.

All of these little changes contributed to consumers becoming less and less able to tell real news from what was fake news. Which has led to many not believing anything today’s media tells them.

And that’s a very sad state of affairs for journalism.

“Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.”
–Thomas Jefferson

21st Century Business Model Challenge

Starting with newspapers, then radio, then TV then digital, the business model has been one of ad supported media. The model is broken.

Disruption first destroys the old ways of doing things before the new ways are discovered and take root. We are living in that destruction period of disruption.

Our challenge lies in building a business model that will support solid journalism, quality entertainment and community service.

What others have shown us is that in a 21st Century world it will take a collaborative effort from people from all over the world to help build the new way.

11 Comments

Filed under Education, Mentor, Radio, Sales, Uncategorized

Informed or Just Amused?

61This is not a blog about politics. It’s a blog to mentor people about media.

One of the courses I teach at the university is about the processes and effects of mediated communication. I feel this is an important course for students who will become future radio and television journalists. Journalism is a critical component of our democracy.

Thomas Jefferson on Newspapers

“Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate for a moment to prefer the latter.”

Jefferson, author of the Declaration of Independence and our third President felt that newspapers were that important to our democracy.

Warning: Long-term TV Exposure Could Be Hazardous to Your Reality

Researchers Morgan, Shanahan, Signorielli said their research found that long-term exposure to television tends to cultivate the image of a relatively mean and dangerous world. This area of media research is called “Cultivation.”

People have long feared powerful and harmful media effects, especially on children.

National Commission on the Causes and Prevention of Violence

The 1960s were tumultuous times. President John F. Kennedy was assassinated in Dallas, Texas. His accused assassin, Lee Harvey Oswald, was killed on live TV by Jack Ruby. Dr. Martin Luther King, Jr. was assassinated in Memphis on the balcony of his hotel and Bobby Kennedy, President’s Kennedy’s brother, was assassinated at a political rally in California. This is why President Lyndon Johnson formed the National Commission on the Causes and Prevention of Violence to conduct the first study on the effects of mediated violence on TV.

Cultivation Effect

George Gerbner, professor at the University of Pennsylvania and later Temple University, developed his “cultivation theory” to explain the effects television was having on heavy viewers. His theory says that people who watch a lot of TV tend to develop or cultivate views of the world similar to what they see on television, generally a “mean” world filled with crime and violence.

TV Violence

In a given week of TV, more than half of all leading characters on television are involved in some kind of violent act. Heavy viewers see more than 50% of the stars in their favorite shows engaged in some kind of violent activity. But what’s the reality?

Violent crime in America is at 30-year lows. However Americans’ concern for violent crime is at a 15-year high. In fact 7 out 10 Americans said crime was rising in America. Gun sales have surged 40% this year and are on track for another record breaking year.

Can you see how television is cultivating its viewers and skewing their reality of the world around them?

Social Construction of Reality

Research shows that heavy viewers of television tend to cultivate the same distorted view of the real world as the one they see on TV. They over-estimate the amount of crime on their streets, become more fearful and seek out ways to protect themselves from this perceived violence. Resonance with TV’s dramatic stories occurs when real world events occur that reinforce the fictional world of television.

Reality TV

Network television’s corporate leaders are always striving to produce programs that will garner the most eyeballs watching them for the least amount of money to produce them. Why not, its good business and stakeholders reward a great financial performance by TV executives.

Reality TV shows were a dream come true. Production costs were low and audience viewing levels were high. The only real problem with reality television is it’s not reality; it’s faux reality.

Reality TV Stars

This new form of prime time programming would produce new stars. Jersey Shore produced Snooki to the world. Seaside Heights might compare that televised devastation to Hurricane Sandy in terms of the damage caused to this wonderful ocean resort community.

The Apprentice would produce a New York billionaire as its star.

Donald Trump

Between the original Apprentice and Celebrity Apprentice, Donald Trump would command prime time television on NBC for 14 seasons. For some voters in this 2016 Presidential election, that’s almost their entire life. For heavy TV viewers, their reality of Trump has been formed from this television program. Their social construction of reality of Trump has been formed by up to 14 years of faux reality.

24-Hour News vs. ESPN

The advent of 24-hour news channels created an insatiable appetite for content. To keep viewers tuned in, the once rarely seen “Breaking News” slide now is exploding on people’s HDTV screens out of every commercial break.

The coverage of politics is almost indistinguishable from the way ESPN covers sports. Many of the descriptors used come directly from the lingo of play-by-play announcers.

TV The Great Storyteller

Television is the great storyteller of our time. Much in the way researchers have measured the impact TV has had on people’s view of crime versus reality, should we now be concerned about people’s view of our politics in much the same way?

Talk Radio

Radio also has a toe in these waters. Talk radio, after the repeal of The Fairness Doctrine, took off. Rush Limbaugh was the first – and still reported to be the biggest – benefactor of this new kind of talk radio.

Radio operators, like television operators, also look for programming that will produce the largest audience for the least amount of dollars to produce. Talk radio was incredibly successful for accomplishing this.

Social Media

The last election showed the power of social media in terms of influencing voter opinion during the Presidential election in 2012. This election cycle appears to be reaching a new apex for social media’s influence.

Amusing Ourselves to Death

Professor Neil Postman’s book “Amusing Ourselves to Death” was published in 1985. Postman passed away in October 2003. His book looked at whether the future would be more like George Orwell had predicted in “1984” or more like Aldous Huxley predicted in his book “Brave New World.”

Orwell predicted that a “big brother” government would control the world and Huxley felt that entertainment would totally distract us from what was really going on with our world.

This book is as relevant today as when it was published, maybe even more so, as many of the predictions made are now on internet steroids.

Television and social media have replaced the written word. Mass media continues to move in the direction of entertainment which challenges it to share serious ideas. One candidate’s coughing fit obscures serious talking points delivered later to an audience in the room but not to the audience on television. Another candidate captures TV coverage by early morning “tweet storms.” The casualty is serious issues get no air time, complex issues are bumped for superficial ones. News we need to know is replaced by news that entertains.

ABC – NBC – CBS

For the past seven years, my students have done a comparative analysis of the three major evening newscasts to study their “agenda setting” for America’s news viewers. The general conclusion by my students is that none of them give you everything you need to know to be an informed citizen in a democracy.

What I’ve witnessed over the time I’ve been doing this exercise with my students is how totally entertainment oriented all three of them have become.

Saturday Night Live

The new season of SNL opened on Saturday, October 1, 2016. Alec Baldwin was cast in the role of Donald Trump and Kate McKinnon was cast in the role of Hillary Clinton. Based on the reviews of what every news channel was calling “Must See TV” McKinnon won the night by putting Ms. Clinton in a positive light and Baldwin turned Mr. Trump into a pathetic caricature of “@realDonaldTrump”.

McKinnon’s line probably said it best; when as Ms. Clinton she said “I think I’m going to be President.”

If what researchers have learned about television and the study of its influence on people’s perception of violence carries over to people’s candidate voting preferences, then SNL may have just influenced the outcome of the 2016 United States Presidential election.

2 Comments

Filed under Education, Mentor, Radio, Sales, Uncategorized

The End of Facebook…

…is about as likely as the end of radio. I’m sure I got your attention with that headline. But you might be surprised to learn that Facebook and radio have a lot more in common than you ever gave much thought to.

A study by two Princeton researchers in 2014 created quite a stir when they announced that Facebook would undergo a rapid decline in the coming years. They predicted that Facebook would lose 80% of its peak user base between 2015 and 2017.

Facebook folks, using the same flawed research techniques as those used in the study predicted that Princeton University would only have half of its current enrollment by 2018 and zero students by 2021. They were making a point, those fun folks at Facebook.

This whole dust-up reminded me of all that we in radio have been going through of late; everyone predicting our demise.

Gawd, I feel old to tell you how many end times of radio I’ve lived through. The 8-track tape player was going to put us out of business, then the cassette player, then the CB radio (never happened good buddy, but are CB radios still around?) then the CD player & CD changer, then the cell phone, then the iPod, then the Smartphone, then satellite radio and now Internet radio.  It never happened, but oh, did folks worry that it might.

Let’s face it, there are times we like to listen to our own music; our favorite tunes. I’m a radio guy and I do it. Nothing to be ashamed of. And how did all those tunes get bought and loaded into my digital music playing device? I heard them on the radio, that’s how.

Now I would like to say to Facebook, welcome to our world, the world of radio. Both over-the-air radio and Facebook are ubiquitous and when you get that big you suddenly find that your users take you for granted. They simply expect you to always be there when they want you, but they no longer talk-you-up all the time because you’re no longer the shiny, new thing in the world.

Radio appears to be losing its younger audience these days. Facebook is reported to be hemorrhaging fresh faced teens as well. Welcome to the consumer group of former leisure suit wearers.

Did you know that 45% of of Internet users over 65-years of age use Facebook?*  That means they’ve been AARP members for 15 years now; minimum.

Facebook likes to tell the world they have 1.4 billion users, but when we roll that back to just the USA it only amounts to around 56% percent of the population of 316 million Americans. Radio reaches 92% of Americans over the age of 12 and that number is only down 2% in the last decade. So radio reaches more people every week than use Facebook, but from the advertising world perspective, radio might as well be Rodney Dangerfield. We don’t get no respect.

Facebook likes to combine the USA stats with the Canada stats. We’re all family right? Wrong. Canada, as it turns out, is the country with the most active Facebook users. When you combine Canada’s users with those “lazy Americans” it makes the USA performance appear to be a little more robust.

I have 393 friends on Facebook. The average number of Facebook friends a person has is 245, so I’m above average (not that I care). My radio stations had tens of thousands of “friends” (we called them listeners) and that I DID care about!

The average radio listener listens to radio over 2 hours a day. In that amount of time, they might come in contact with about 20 to 30 ads. The average amount of posts that a Facebook book user is confronted with when they log on is around 1,500 and that’s in about 20-minutes time.

And while I’m talking about time spent with radio and Facebook, the average amount of time a Facebook user spends on Facebook per month is 8.3 hours. Now compare that with the amount of time a radio listener spends with radio in a month; 66 hours.

That’s over 8-times as much time spent listening to radio as browsing Facebook.

Radio is 93 years old. Facebook is just a teenager and like a teenager it really doesn’t know what it wants to be when it grows up.

Once upon a time, radio stations tried to be all things to all people. Then it began to specialize into various formats, demographics and lifestyles. Facebook is still in that mode of trying to be all things to all people. Good luck with that!

So am I telling you Facebook is over? Not at all. But if perception is reality, then Facebook is feeling the pain of radio.

Radio is the most impactful medium in the world today. In the history of innovation, the History Channel ranked radio as the #2 most important invention of all time (the Smartphone was #1). However, when you look at how it’s treated by the “Mad Men” it sure doesn’t feel that way.

At the moment those ad guys think things go better with Facebook. But like the soft drink Coca Cola that started out with a single beverage product (today it’s over 3,500) Facebook was created by Mark Zuckerberg to provide a simple and easy way for college students to connect with other college students. Today, that concept feels like ancient history.

By the way, the social media innovation for college students to communicate with other college students – Facebook – today only sees 11% of US college student social network users posting to Facebook daily.

Wall Street says you’re worth $128 to Facebook.

I’m here to tell you, that to your local radio station, you’re worth so much more than that.

You’re family.

-0-

*Earlier version said: “Did you know that 45% of Facebook users are over 65 years of age?” which was incorrect.  Source: http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/4/

12 Comments

Filed under Education, Mentor, Radio, Sales