On this last Sunday of 2019, it’s tradition to look back at the year just past and share with you the Top 5 Most Read and shared blog articles of 2019. Maybe you missed them or perhaps you’d like to read them again.
To date I’ve published 281 articles that have been viewed 188,000-times around the world.
Most Read Article of 2019
My most read article of this past year was “What’s the Purpose of a Radio Station?”
It was published on September 8, 2019 and examined how the role of radio has changed since it was founded almost 100-years ago.
Today’s communications company needs to clearly define its mission and needs to earn the trust of all of its stakeholders. That means building trust between its employees, advertisers and listeners.
We need to stop thinking of “radio” as AM or FM.
We need to think of radio as being the audio leader for creating an environment for convening and supporting groups.
We need to be preparing for a future that is still coming into focus.
Read why this article was the most read of 2019 HERE
Second Most Read Article of 2019
After I sat-in on a webinar in April of this year, I wrote an article lamenting how the radio industry doesn’t think anyone over 55 matters. The world economic forum said for the first time in the history of the world, there are more people living today over 65 than there are under 5. The article was titled “You’re Not Talking to Me.” The amount of reads and comments almost tied that of the article above. You can read it HERE
Third Most Read Article of 2019
Readers loved learning about radio’s “super power” that will allow it to cut through the plethora of media choices in the 21st Century. The question radio broadcasters need to be asking themselves is, why aren’t they leveraging radio’s most powerful asset? The article was titled, “A New Direction for Broadcast.”
The article created a lot conversation about radio’s mission for the future. You can read it HERE
Fourth Most Read Article of 2019
We all know that all traditional media is having to deal with disruption. The question posed by this article from June of this year was, “Is Radio Being Disrupted or Simply Lacking the Human Factor?”
Radio needs a visionary leader.
Let’s consider what Steve Jobs gave Apple upon his return, and leading the company out of near bankruptcy; a vision. Jobs then backed up his vision with management fortitude and people with the technical skills to make the new Apple vision a reality. It was those human factors that carried Apple to become one of the most valuable companies in the world.
Imagine that same kind of leadership for radio in the 21st Century. Read more HERE
Fifth Most Read Article of 2019
We live in a world of “more, more, more.” In the article that kicked off 2019 in January, I pondered the question: Can we have too many radio stations on-the-air? The article was titled “Too Much Is Not Enough.”
The value of a broadcast license was being a limited commodity, and as such being granted spectrum on the public’s airwaves benefitted the community, the advertisers, the listeners and the broadcasters.
The internet has created an infinite radio dial and has challenged the value of an FCC broadcast license.
The FCC’s inability to protect the AM spectrum from the myriad of electrical devices that produce an ever increasing noise floor, has doomed the future of the senior band as it closes in on a century of service.
Unless something is done, I fear the FM band will suffer a similar fate.
The article drew a lot a response and you can read it again HERE
Most Read Articles, Period
Two articles I’ve written, continue to see quite a bit of traffic and continue to be far and away the two most read on my blog. They are “SiriusXM Radio is Now FREE” and “The Day the “Dumbest Idea Invaded the Radio Industry”.
Both articles have now been viewed over 18,000-times.
The record holder for any of my articles, for the most reads in a single day is “We Never Called It Content.” 3,587-people read that article when it was published on Sunday, September 6, 2015. To date, the article has registered 4,901-reads and 67-comments.
Why I Blog I blog for broadcasters, educators and students. I blog to provide media mentorship and to pay-it-forward to the broadcasting industry that I have been a part of for over 50-years. I’m grateful for the more than 142,000 people from all over the world who have visited my blog site (https://DickTaylorBlog.com) to read an article that caught their interest.
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Thank You for reading, next week I will begin my sixth year of blogging with all new articles.
Together we can all learn from one another by sharing our experiences, knowledge and wisdom. Feel free to contribute your thoughts to the discussion in the comments section, I read every one of them.