Tag Archives: Radio Tunes

The Question Radio Itself Has Yet to Answer

86That was the subject of an email I received from a reader of my blog recently. The writer went on to eloquently state why he felt the way he did, even citing articles on the topic. He had my interest and I asked him if we could speak on the phone.

The BIG Question

This reader’s (who asked to be kept anonymous) big question was “What can radio do that other media can’t?”

And it’s a very good question.

In 2017 when many are using the internet for things that only radio could provide in the past, is radio’s future being the poor man’s smartphone, tablet or iPod when it could be more?

“NPR and SiriusXM, in addition to the new exploding podcast marketplace, have had no trouble creating personalities and programs,” but my reader writes “why does FM commercial radio continue to stick with playing the hits, past and present, at the expense of personalities, thinking it will make them money when the biggest radio companies have trouble paying off debts on the stations they seem to have paid too much for?”

Well it was a well-known fact all of my radio life that you make money in radio at the time you buy a radio station. Buying it right makes all the difference. And those big radio companies went on a buying spree using other people’s money (Wall Street) and it’s much like student loan debt, no one worries how much debt they’ve accumulated until they are asked to replay it.

Is Local Radio Local Anymore?

My reader quotes Westwood One’s Chief Insights Officer Pierre Bouvard from an AdExchanger interview as saying “A local radio station gives you traffic, sports, weather, great music, funny DJs and talks about your town,” he said. “Spotify has these robotic music playlists, which are awesome, but there’s no one telling you what happened at the Giants game last night.”

My reader says Pierre (who was my first Arbitron representative back in the 80s) makes a good point, but wonders if Pierre ever took the time to hear what passes for much of local radio these days. My reader feels that much of today’s FM radio stations do a combination of great music and robotic, Spotify-ish playlists, and relatively little in the way of “traffic, sports, weather…funny DJs and talk about your town” stuff.

Sadly, I’ve heard similar things said at radio meetings where the person starts off by saying “now don’t quote me on this, but…”

TELCOM Act of 1996

It was President Bill Clinton who signed the Telcom Act of 1996. That act was supposed to bring competition to the phone and cable television industries thereby lowering costs of each to the consumer. While that didn’t happen quickly (some might wonder if it ever did) it did cause the quick consolidation of the radio and TV industries. We went from a country where the largest radio operator could own 12AM-12FM-12TV stations to virtually whatever their pocketbook could afford. And with Wall Street Bankers waiting in the wings, what a company could afford was a lot.

Low Power FM & Translators

For the non-radio folks who read this blog, Low Power FM signals and Translator signals are virtually the same thing, with the exception being that Low Power FM stations originate programming and translators don’t. Both are received over the air on the FM radio dial. Both have increased the number of FM signals on-the-air in America today.

The latest FCC (Federal Communications Commission) report as of the end of December 2016 shows that there were 4,669 AM radio stations on the air in America. Over on the FM dial, 16,783 signals now beat the airwaves (FM, FM educational, translators and low power FM).

To put things in perspective, at a time in America’s radio history when the number of FM signals equaled the number of AM signals on the air, 75% of all radio listening was to FM. So you can only imagine what it’s like today.

93% of Americans 12+ are reached weekly by AM/FM radio says Nielsen.

So while the Telcom Act of 96 caused radio to consolidate under fewer owners who own more stations, adding to the signal overload was the advent of low power FM and translator signals. So much to program and no one home to do the work.

Enter computers, voice tracking, and syndication. This is same computer technology that is employed by Pandora, Spotify, Radio Tunes, SoundCloud and many others.

When TV Challenged Radio

In 1952 TV was born again. It was birthed just before World War II but the war years put broadcast radio/TV development on hold. After the war ended, things began to ramp up quickly for TV.

In 1953, Elmo Ellis was hired to fix 750AM – WSB in Atlanta. Ellis would write about “Removing the Rust from Radio Programming” for Broadcasting/Telecasting (now called Broadcasting and Cable magazine).

One of the points Mr. Ellis made was that a stack of records and a turntable do not a radio station make, though many broadcasters persisted in that very belief.

It was the very same philosophy I employed when I launched a “Music of YOUR Life” radio station. I felt that to be successful, you needed more than just Al Ham’s music list, you needed the personalities that complimented the music.

Both my reader and I are in complete agreement in that a radio station is more than just a song list.

Less Is More

The problem today is that with the “land rush” by broadcasters to own as many signals as they can, we have seen our country’s biggest broadcasters put themselves into a debt situation they cannot get out of and smaller broadcasters have signals and streams to manage but not the revenues to properly execute them.

If we go back to the beginning of broadcasting in America, we see that the FRC (Federal Radio Commission) that predated the current FCC felt that quality over quantity of radio stations should be the rule of measure. By limiting the number of stations, the FRC was attempting to insure the content of those stations on the air would be of the highest quality and also by limiting the number of stations; the advertising revenue that is the life blood of free over-the-air radio could be sustained.

What Can Radio Do That Other Media Can’t?

This brings me back to the question my reader originally posed and asked me to answer.

But before I do, I’m going throw that question out to my other readers – to date over 80,000 from all over the world – to weigh in with their thoughts.

What do you feel radio can do that other media can’t?

Is any radio station you know of doing it right now?

Is this a sustainable future for over-the-air radio?

I’m looking forward to reading your thoughts.

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AM Radio, Streaming Radio, FCC Spectrum Auction & the Future

6Every June, I set-off on a road trip back to New Jersey to speak at the annual New Jersey Broadcasters Convention and Gala in Atlantic City. The roundtrip spans 3-weeks and I drive over 3,000 miles.

This year on the drive up I listened to AM radio and on the drive back I listened to streaming radio. I’d like to share my thoughts with you about what I heard and observed, as well as ponder what the future of both might hold.

Small signal AM radio stations primarily identify themselves with their FM translator dial position (How’s that saving AM radio?). The “pups” are mostly syndicated, automated, religious, sports or Spanish. They aren’t very engaging, which is probably a good thing if you’re driving because you don’t care when you lose the signal. Oh, and just try to hear their translator FM signal; forgetaboutit.

The “big dawg” signals (Bill Bungeroth, former Cumulus Broadcasting president used the term “big dawgs” for those monster signal radio stations and “little pups” for everything else and that’s where I picked it up) on AM like WOWO in Ft Wayne, Indiana, WJR in Detroit, Michigan, WLW in Cincinnati, Ohio and KDKA in Pittsburgh, Pennsylvania are in another universe when it comes to radio programming.

While listening to WOWO, I heard a powerful morning show that was fun, engaging and tuned into the Ft Wayne area. WJR told me about Frankenmuth, Michigan while their midday show was broadcasting live from this unique resort town on the great lakes. WLW was talking about how the Cincinnati police were getting body cameras and how they were loaning them to the news folks in Cincinnati to wear and learn how they work. It was fascinating radio. And KDKA was a potpourri of information about all things Pittsburgh; thoroughly engaging and very enjoyable.

I rode each of these big dawg stations for hundreds of miles and enjoyed listening to them every minute. Each was different, unique, fun, engaging and LOCAL.

The observation I made was that maybe the AM band should be reserved for these high power AM signals that have the bench strength to do great radio.

My drive home started in Albany, New York. I drove back to my hometown in Western Massachusetts following the NJBA Convention and Gala to visit a close family member that had suffered a significant stroke. Thankfully, that situation is improving daily.

I decided my drive back to Kentucky would focus on the other kind of radio available these days; streaming radio. My streaming provider of choice is called Radio Tunes. I like this service because their music formats are curated by people who know and love their genres. Jimi King out of London, England curates the Smooth Jazz channels. Smooth Jazz is a format that has almost completely disappeared from America’s airwaves.

Side Note: WNUA in Chicago, Illinois was a top five radio station playing the Smooth Jazz format. That is until the PPM became the listener measurement currency in Chicago and the other top 48 American metros chasing this format off FM radio. Is Smooth Jazz a PPM unfriendly format for PPM encoding? Might a Voltaire have helped Smooth Jazz? Just asking.

My first day of my 15-hour drive back home allowed me to listen to this streaming radio station through my iPhone4S fed into my car’s audio system with no dropout, no buffering, no disruption of any kind. The audio fidelity beats anything coming out of AM or FM terrestrial radio or SiriusXM too.

On day two of my drive home, I again put on Radio Tunes’ Smooth Jazz channel knowing that Jimi King and Stephanie Sales would be hosting a LIVE 3-hour Smooth Jazz show (they do this every Sunday). This makes Radio Tunes into a real radio station, though I will admit that I love the channel mainly because of all the things it doesn’t do the other 165 hours a week. However, for three of the 7-hours of my second day’s drive, the companionship was really nice.

Again, I experienced no disruption to my listening as I proceeded from Maryland and through the state of West Virginia and into Kentucky. I carried Radio Tunes all the way into Lexington, Kentucky where I stopped to have some lunch.

While eating lunch it occurred to me how well my reception to streaming radio through my smartphone was. It’s scary good when you think about it. Excellent fidelity, no dropout, buffering or other disruptions.

Brian Solis recently spoke at the PromaxBDA Station Summit and told attendees:

“Disruption happens because someone innovated and innovation changes behavior. A good place to start is thinking about a mobile experience. 74% of businesses have no plans to optimize their sites for mobile viewing meaning they don’t have a plan to stay competitive in the increasingly mobile world. If most content experiences are starting here, then that experience needs to be reimagined.”

It wasn’t until I left Lexington that I found gaps in the cell service and finally gave up my experiment of listening to streaming radio through my smartphone in my car.

My observations were cell service is becoming ubiquitous. There are times when having the companionship of LIVE personalities are appreciated versus just streaming music without any talk. Your smartphone gets really hot when you stream on it continuously for a lot of hours. The data use for streaming audio is not huge, like streaming videos or downloading pictures and if all the cell companies make streaming audio free from a person’s data usage plan, it would provide a serious threat to over-the-air radio. Just as Netflix, HBO, Showtime and other OTT (over-the-top) TV services are proving a challenge to cable companies, OTT radio services could be just as challenging to the radio industry.

Then I read this article “Could LTE Broadcast Technology Supersede Over-The-Air Broadcasting?” Listen to what this technology can do:

“LTE Broadcast is based on the eMBMS (Evolved Multimedia Broadcast Multicast Service) point-to-multipoint interface specification developed for delivery of any content received by multiple viewers at the same time, including files and emergency alerts as well as broadcast video. The motive in all cases was to avoid consuming large amounts of bandwidth through transmission of the same data over multiple unicast sessions, which is particularly expensive in the case of HD video.”

Does that get your attention? Then read this second article “Further Consideration of LTE Broadcast”:

“LTE Broadcast is the most efficient mechanism to distribute the same content to many users, and is an important solution to address the 1000x data challenge. Initially focusing on venue-casting, LTE Broadcast can address many other media distribution such as software updates and breaking news. The evolution of LTE Broadcast makes it dynamic and more scalable, and in the long term, takes it even beyond mobile as a solution for next generation terrestrial TV.”

And anything done for TV is even simpler to do for radio.

LinkedIn CEO Jeff Weiner has been reported saying:

“There is a widening skills gap where the existing workforce has been educated and trained to obtain jobs of yesterday and not the jobs of today and tomorrow.”

The broadcast game is rapidly moving to the cellular platform. If you’re wondering why Tim Cook is jazzed about Apple Music it’s because he understands broadcasting is entering a new era. The future belongs to those who can deliver superior content to the global village known as planet Earth.

Now which company do you think has a better chance of winning this race? Apple with $178 billion cash in the bank or, I don’t know, say iHeartMedia with $20.7 billion in debt?

The FCC’s spectrum auction is all about creating more spectrum for the mobile communication platform.

Now do you understand why spectrum is being reallocated?

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More is Less

In 1994, Dan O’Day was holding one of his famous “PD Grad Schools” in Dallas, Texas. One of the speakers he invited that day – and whose presentation was recorded by “Radio’s Best Friend” Art Vuolo – was a young Randy Michaels. Dan O’Day still sells this video, now on DVD, and labels it “The best radio video ever.” I would agree.

The video is titled “Positioning Your Radio Station by Randy Michaels.”  It addresses the explosion of new FM radio stations after the first round of radio deregulation brought us Docket 80-90. Then the LMA (Local Marketing Agreement) was born. Randy tells the audience:

“This was a fundamental change for the radio business. Just as TV was a fundamental change, duopoly fundamentally changed the radio business. This moved the radio business from being a franchise to being a commodity. McDonalds was once a franchise. Today burger fast-food restaurants are a commodity and we all know how that’s working for the ‘Golden Arches.’”

On May 24, 2004 the Federal Communications Commission (FCC) held a “Broadcast Localism Hearing” in Rapid City, South Dakota. The president, general manager and co-owner of KLQP-FM licensed to Madison, Minnesota (population 1, 767) Maynard Meyer addressed the commission. He told them (I’ve edited his comments. The full text can be found here.):

“Localism in radio is not dead, but it is in dire need of resuscitation in many areas. I have been involved in the radio business in announcing, sales, engineering and management for about 36 years, all of my experience is in communities of 5,000 people or less. We personally live in the communities we serve so we know the ‘issues,’ we work to address them in our programming and have been doing so for the past 21 years. “

“A few years ago, many stations operated this way, but much of that has changed for a variety of reasons. I think the beginning of the end of local broadcast service started in the 1980s when the Federal Communications Commission approved Docket 80-90.”

Mr. Meyer went on to explain to the FCC how many communities that “on paper” had a local radio station actually found that the transmitter was being fed from another location tens of miles away. Mr. Meyer went on to say:

“I don’t think this is the best way to promote local radio service. From what I have seen through my personal experience, as soon as a hometown studio is closed and relocated, the local service is relocated as well.”

Now put another decade plus on the calendar and we find that the FCC has decided that adding even more FM radio stations would fix this problem of local radio service that operates in the public “interest, convenience and/or necessity” by issuing FM licenses for FM translators and Low Power FM radio stations.

The most recent BROADCAST STATION TOTALS AS OF MARCH 31, 2015 issued by the FCC shows that there are 4,702 AM commercial radio stations, 6,659 FM commercial radio stations and 4,081 FM educational radio stations on the air. But wait; there are also 6,312 FM translators & boosters on the air; plus, another 1,029 Low Power FM radio stations. That’s 22,873 radio stations! And they now compete with SiriusXM satellite radio and streaming audio from Pandora, Spotify, Radio Tunes etc.

If Randy was thinking back in 1994 “being a media company today is a really tough business” he was seeing just the tip of the broadcast iceberg.

Randy’s prescription that day in Dallas was as prescient then as it is today; maybe even more so. He told the audience of program directors:

“In a crowded media environment radio needs to super-serve its local community. Be everywhere, all the time. Miss a day, miss a lot. Radio’s BEST when it’s personal.”

“What’s your station’s impact rating? Great radio stations are listener-focused.”

“If you’re smart enough to win in today’s radio, you’re smart enough to have done something legitimate with your life. This is work. This is a real job. It’s the merger of art and science and you’ve got to have both.”

I’m encouraged by my students who have big ideas about the future of radio and a desire to serve the communities they will be moving to and living in. I’m encouraged by some great radio broadcasters getting back into the business who are bringing back the fundamentals of great radio while extending that sense of purpose to the digital component that must be a part of today’s media company.

The pendulum is swinging back and it can’t get back here soon enough.

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