When I was 15 years old, AM radio was my constant companion. My first transistor radio, with a single earphone, was the Zenith Royal 50 (pictured). It received all the local radio stations (there were two, WBEC – AM1420 & WBRK – AM1340) and the big Top 40 radio stations from Albany-Schenectady-Troy (WPTR -AM1540 & WTRY – AM980).
When the sun went down, this little radio would pick up WKBW – AM1520, WLS – AM890, WCFL – AM1000, CKLW – AM800, and depending on atmospherics, lots of other AM radio surprises. Listening to radio when I was growing up was so exciting and every radio station sounded distinct and different. Their air personalities all seeming to compete to out-do one another in creativity.
My 15 Year Old Granddaughter
Sue & I spent this past weekend with our 15-year old granddaughter. She’s engaging, smart, fun and, like me, a good talker.
One of the places we dined at had a juke box with a song selector terminal in every booth. My granddaughter brought with her a stack of quarters to play her favorite songs.
What most amazed me were the songs she played and sang along with. Songs like, “Be My Baby” by the Ronettes, “I Wanna Dance With Somebody” by Whitney Houston and “American Pie” by Don McClean, to name just a few.
Her playlist of songs, matched all the songs I grew up with at her age and is basically the playlist of the songs I play on my radio show over WMEX-FM every day.
So, I asked if she had a radio in her room. She said “No.”
Is there a radio in her parent’s house? She responded wrinkling up her nose and forehead, “I don’t think so.”
Today’s Radio
Now I was super curious as to where she found these songs, and the answer was “Spotify.” Yes, that streaming service is her “radio station.” She told me that Spotify suggests songs she might enjoy hearing based on songs she already likes. This exposes her to even more of the music of MY life. (I feel like I’m 15 again!)
The Music of YOUR Life
Al Ham created a new radio format in 1978, he called it “The Music of YOUR Life.” In 1979, the radio station I earned my first GM stripes at, WUHN – AM1110, began airing Al Ham’s format with great success. Tony Bennett, who passed away on July 21, 2023, was the singing voice that delivered a very distinct jingle image for Ham’s format.
Here I was the manager of a radio station who’s programming was designed to reach a 50+ listening audience and I was only 27. The inside joke of us young folk was one day The Rolling Stones would be playing on the Music of YOUR Life radio stations.
Well, now I’m 70 years old, Mick Jagger of the Rolling Stones just turned 80 and while the radio station I volunteer at calls the music we play “The Most Amazing Oldies” that day has indeed arrived.
Is Commercial Radio Missing Out?
When I spin the broadcast radio dials, AM or FM, it’s almost impossible to find this music being played. However, when you have a streaming service like Spotify, Pandora, Amazon, Apple or SiriusXM, you can find it with ease.
In fact, my recent purchase of a new Mac Mini computer came with a six month free trial of Apple Music. Apple’s sell line to me was “Discover Radio Reimagined.”
And Spotify now has Artificial Intelligence (A.I.) disc jockey’s like this video promotes: https://www.youtube.com/watch?embeds_referring_euri=https%3A%2F%2Fnewsroom.spotify.com%2F&source_ve_path=Mjg2NjQsMTY0NTA2&feature=emb_share&v=ok-aNnc0Dko
Putting Quarters in the Juke Box
There are somethings that seem likely to never change, getting your picture in a newspaper or magazine, playing your favorite songs on a juke box or hearing your favorite songs played on the radio.
Listen to the excitement in Leanna Crawford’s voice when she hears her song playing on the radio: https://www.youtube.com/watch?v=G-mCOmgR9cI
99.1 – JOY FM is a commercial-free, listener-supported FM radio station licensed to Clayton, Missouri and serving the Greater St. Louis listening area. It’s a Christian Contemporary radio formatted radio station.
The current state of the broadcast industry is “somewhat challenged.”
It’s “challenged on the audience side and it’s challenged on the revenue side.”
-Caroline Beasley, CEO Beasley Media Group
The commercial broadcast radio industry is also like Elon Musk, abandoning its brand; “Twitter” for “X.” It’s worth noting that Musk is also facing challenges on both the audience side and revenue side.
Spotify Radio, Pandora Radio, Apple Radio, Radio Tunes etc. are all pureplay streamers that embrace the powerful image that the word “RADIO” conveys.
Having a teenager tell you their favorite radio station is “Spotify”
should send a chill down your spine.