Tag Archives: iPhone

What a Radio Looks Like in the 21st Century

first iPhone introducedIt was only 11-years ago that Steve Jobs took the stage and held in his hand the future. It was an iPhone.

Many people were skeptical that this device could compete with the very popular Blackberry. I think I may have been one of them, as I was a Blackberry owner/user until 2012.

I quickly realized that I knew how to operate an iPhone, after buying an iPad in the fall of 2011.  All Apple devices share a core eco-operating system that makes learning them fast and easy. My first iPhone was the 4S. The “S” stood for Siri and I quickly learned to use Siri to type all of my text and emails via dictation. In 2017, I upgraded to an iPhone 7.

OK, so I’m probably not telling you anything you don’t already know. But in just a decade, have you ever stopped to think about the impact that the smartphone has had on our lives and the technology we use?

RADIO

In America today, 29% of households don’t have a single working AM or FM radio. But it gets worse. The percentage of households without a single working AM or FM radio grows to 50% for the 18-34-year-old age group.

Edison Research recently reported that even 63% of heavy radio listeners now consume their audio online. 82% of those listeners own a smartphone and the most commonly downloaded App is Pandora (40%).

For many, a radio in the 21st Century looks like a smartphone.

SMARTPHONES

Crosley AM FM Radio

Often it appears like radio people think they are the only ones who are not affected by the innovations of technology. Such as, no matter what comes along, AM/FM radio will always be there. Unfortunately, that kind of thinking is like sticking your head in the sand.

Let’s think about how smart phones have replaced other “must have” technologies:

  • My Nikon camera no longer goes on vacation with me, it has been replaced by the pictures I take on my iPhone
  • Same for videos using my very expensive camcorders
  • My iPod is now my iPhone
  • My newspaper is my iPhone
  • My calculator is my iPhone
  • My eBook reader is my iPhone (or iPad)
  • My pocket voice recorder is now my iPhone
  • My GPS when on foot is my iPhone, though I still prefer my Garmin SmartDrive 61 in the car
  • My flashlight is now my iPhone
  • My iPhone is my compass, barcode scanner, and portable video player
  • My iPhone is the way I access Facebook, Twitter, and LinkedIn away from home
  • My iPhone is the way I get both my local weather forecast as well as access weather radar. Weather alerts come in immediately to my iPhone replacing the need for my weather radio.
  • I’ve been a cellphone only household since 2000
  • My smartphone is my household answering machine
  • My smartphone is my alarm clock
  • I no longer wear a wrist watch, as my iPhone is my watch
  • I use my iPhone as a timer when I’m cooking
  • I have my digital library on my iPhone
  • My work and personal calendars are all on my iPhone
  • I keep notes and other records on my iPhone
  • Since I take all my pictures with my iPhone these days, my photo album is also my smartphone. (Note: I have 2-TerraBytes of iCloud storage to back up everything)
  • My entire “rolodex” (contact list) is now on my iPhone (I started with a Day-Timer and went digital in 1989 with a Casio Boss. Then moved to a Palm Pilot. Then to the iPhone.)
  • I check my email when not at home on my iPhone
  • I surf the internet frequently on my iPhone
  • When I call the kids & grandkids, it’s using Facetime on my iPhone
  • My credit cards, plane tickets, show tickets are now all in my Apple Wallet on my iPhone
  • I can even use my iPhone to run my Apple TV as a remote control

SMARTPHONE ADDICTION

A new research study by Pew finds that 54% of U.S. teenagers, age 13 to 17, worry they may be spending too much time on their phones. While they also say they are trying to reduce their smartphone and social media time spent, 56% of teenagers find that doing so makes them feel anxious, lonely, or upset.Group Of Children Sitting In Mall Using Mobile Phones

And it’s no better for parents (and may I add, grandparents). Pew’s survey tells us that we are struggling with the same impulses over the time we spend on our phones and social media, sometimes with even worse results than teenagers.

Adults lose focus on their work and students lose focus in the classroom, by the constant need to check their smartphone.

SMART SPEAKER

echoMost research today indicates that since the introduction of the smart speaker, the device that’s getting a little less use is the smartphone. I would concur that is the case in my home as well. Our 3 Amazon Echoes are the way we access at home radio listening, get flash briefs, find out the time and latest weather forecast.

At home, 100% of our radio listening is streamed through a smart speaker.

Speaking of Voice Command devices, my Garmin GPS SmartDrive 61 is now programmed by my voice and I can add via points while driving simply by telling my Garmin where I want to go next. It’s the best improvement in automobile navigation since the GPS itself.

ON DEMAND

on-demand-cpeWhat the smart speaker and the smartphone have in common, are both devices give the user what they want, when they want it. On Demand is the real game changer of the 21st Century communications world.

Netflix, Hulu, Amazon Prime, Apple TV etc. are delivering on demand television. The smartphone and smart speakers are doing that same thing for podcasts, radio, news, weather and everything else.

Edison Research noted, in their recent research, that the hardware challenge in the home is significant. Getting analog radio back into the home (and I would add, in the very near future, the car) seems unlikely

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Radio Has an Addiction Problem

listening_to_radioHave you heard the latest? People are addicted to their smartphones. “We now see smartphones as dangerous for young minds,” writes Jean-Louis Gassée in a Monday Note.

More than 30 years ago MIT professor Sherry Turkle postulated that computers weren’t just a tool, but were sneaking into our minds. In doing so, they would change our relationship with the world around us.

Smartphones are Mobile Computers

Turkle would continue her thoughts on this subject in a 1995 book “Life on the Screen, Identity in the Age of the Internet” saying “computers don’t just do things for us, they do things to us, including our ways we think about ourselves and other people.”

Smartphones plus Social Media

When our mobile computers are married to a social media site like Facebook, things get really sticky. Sean Parker, a founding partner at Facebook, wrote about the problem after he left the company saying, “[Social Media] literally changes your relationship with society, with each other…It probably interferes with productivity in weird ways. God only knows what it is doing to our children’s brains.”

Time for Apple to Build A Less Addictive iPhone

The NY Times published an article by Farhad Manjoo that made the case for a less addictive iPhone. Can you imagine someone writing that broadcasters should be making TV or radio less addictive? That watching too much TV or listening to too much radio might be bad for our brains.

Broadcasters today find they have a different problem. They have lost the addictive luster of the past.

The Amazon Addiction

“For many businesses, Amazon is simultaneously a sales channel, a potential service provider and a competitive threat,” says Forrest Research. For broadcasters, Amazon is attacking our retail advertising revenue, by undermining the very businesses we sell to. Today Amazon is the go-to website for retail search, surpassing Google.

Trying to compete with Amazon is a retail challenge. The very retailers’ broadcasters depend on for their revenue.

Retailers measure how well they’re doing by their bottom line.

Amazon is all about increasing top line sales growth. (Wall Street hasn’t demanded Amazon to be profitable yet.)

See the problem?

Trying to beat the Amazon model is a race to the bottom with pricing for our advertising customers.

Free shipping, two-day shipping, lowest prices, biggest selection, customer ratings etc. are among the things making Amazon addictive.

People Made Radio Addictive

Over the years, radio has had personalities that made the medium addictive like Howard Stern, Rush Limbaugh, Dan Ingram, Larry Lujack, Robert W. Morgan, Jess Cain, Dale Dorman, Paul Harvey and many more.

Once upon a time, music formats could be addictive, but today’s access to streaming audio is challenging that beachfront.

Alexa Doesn’t Know My Local Radio Station

My local radio stations are called KISS (WKSI-FM) and WINK (WINC-FM). When I ask Alexa to play either KISS-FM or WINC-FM, I get the Los Angeles KIIS-FM or the WINK-FM licensed to Harrisburg, Pennsylvania.

When I asked Siri the same questions, she couldn’t help me play anything. Siri told me, “Sorry, Dick, I can’t help you with that on your iPhone.”

When your branding is not unique, these new consumer voice activated devices don’t have a clue what you’re trying to ask them. They either make their best algorithm guess or just throw in the towel.

Broadcast Station Call Letters

The FCC (Federal Communications Commission) solved this problem early in broadcasting by assigning each broadcast station its own unique call letters, but broadcasters abandoning those identifiers for branding like Kiss, Froggy, Hot, and others, that are duplicated all across the country, is now a problem in a voice activated world. But it’s not just the brand not being unique, the programming is likewise just as non-unique.

Don’t Be Generic

No one ever became addicted to a generic.

Addiction stimulates parts of the brain that trigger craving and longing, that release habit-forming, feel-good chemicals such as dopamine and endorphins.

Your iPhone does that for you.

You voice activated smart speaker does too.

Broadcasting is show business.

Which do you think stimulates the part of the brain that causes addiction? The show part or the business part?

Answer that question correctly and you’re on your way.

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The Power of the Human Voice

The Last Jedi

Finn, Rey and new character Rose in Star Wars: the Last Jedi Credit: Press

I recently saw the latest Star Wars movie “The Last Jedi.” It was powerful in many ways, not the least of which was because it was the final film for actress Carrie Fisher, who was excellent.

In film, the way to connect with the theater goer is with close-ups of the faces of the actors. It’s powerful and we respond, as human beings, to another person’s face.

When radio was born, people could not see faces, and the connection radio listeners would make would be with people’s voices.

Radio People’s Memories

I belong to a bunch of radio groups on Facebook, LinkedIn and Twitter. One of the things these groups have in common is a desire to have things be the way they used to be, like they were when they were growing up. (Spoiler Alert: Ain’t gonna happen)

The other thing that they share, is that the memories everyone has that are the most vivid about radio, are about the people’s voices they listened to.

What made their favorite radio station(s) so loved, were the personalities.

What Makes a Voice Attractive?

In the early days of radio, microphones and everything they were connected up to, to transmit the human voice, were by today’s standards, pretty crude. Men with deep, strong, resonating voices were preferred for traveling through the ether.

As technology improved, other voices entered.

Listeners would now find themselves attracted to people who sounded more like they sounded. Research shows that the reason apparently is because it makes us feel like we’re part of a certain social group.

“The voice is an amazingly flexible tool that we use to construct our identity,” says Dr. Molly Babel, a linguistics professor at the University of British Columbia.

Is a Pleasing Voice More Attractive than a Pleasing Face?

When we hear an appealing voice, our feelings of attraction are heightened. Attractive voices cause us to perceive those individuals with more pleasing personalities.

So, while the real emotion in movies is transmitted via close-ups of the face, on the radio it is the human voice.

So, which is more dominate? A face or a voice?

Turns out, researchers tell us, that “the effects of vocal attractiveness can actually be stronger than the effects of physical attractiveness when each dimension appears alone” (Zuckerman et al., 1991).

Alexa, Siri, Cortana

I’m sure the power of the human voice was not lost on Amazon, Apple or Microsoft as they developed their AI digital voice assistants.

My fiancé Susan gifted me an Echo Dot for Christmas. (I already have been using Siri on my iPhone.) The ease with which it sets up and you begin using it, is remarkable. It quickly becomes a member of the family.

When going to bed our first evening with Alexa in our home, Sue said “Alexa, Good Night.” And Alexa responded with “Good Night, Sweet Dreams.”

Sue came into the bed room walking a cloud beaming how real, how sweet, how comforting it made her feel.

And I knew exactly what she meant.

Anyone who has one of the devices will too.

Radio Voices

The power of the personalities on your airwaves are critical to your station’s future success in 2018. How do their voices make your listeners feel?

It can happen in many different ways.

Let me offer a couple of examples: It can be via stationality like the JACK format, (done very well in Nashville) or it can be like the voices and style cultivated by NPR.

It just doesn’t happen by accident.

It takes planning and continuous execution of the plan.

The Battle for Attention

In the end, every form of media is battling for attention.

And to paraphrase the lesson taught in “The Last Jedi,” radio needs to stop trying to defeat what it hates about the competition and save what it loves about radio.

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The End of the iPhone

121I write about radio in most of these weekly articles. Recently, an article that compared the future of AM radio to the future of the coal industry created a lot of conversation.

People who don’t listen to AM radio wondered why this was even a topic for discussion and people who own AM radio stations felt they would never go away, even though they were actively acquiring (or had already acquired) an FM translator for their AM station.

Putting your programming content on an FM translator is NOT saving AM radio. Period

Saving Fax Machines

I remember the day I got a fax machine for my radio stations in Atlantic City. It was the day one of our biggest client’s ad agency called about the next month’s orders for their casino client and told me that if I wanted to be on the buys going forward, I needed a fax machine. Only those radio stations with fax machines would be bought.

Holy Batman! I got a fax machine that same afternoon.

Soon a dedicated phone line was installed just for the fax machine.

How important is faxing these days? I still see fax numbers on business cards and websites but really, does anybody send faxes anymore?

There’s no effort that I know of to save the fax machine.

AM Radio

I spent over four decades of my life in radio broadcasting because of AM radio. I remember my first radio, a Zenith transistor radio 103 that came with a single ear piece. I remember sneaking it into school to hear the Red Sox playing in the world series. I don’t remember what the teacher said in those classes.

The transistor liberated radio from being a piece of furniture that occupied the living where the whole family would gather around to hear broadcasts. The TV would be the electronic piece of furniture that would take that spot once radios moved to the kitchen, bedroom (clock radios) and just about everywhere else people went now that the transistor made them light weight, stylish and very portable.

119

Model 66 Skyscraper Radio, 1935; Designed by Harold L. Van Doren (American, 1895-1957) and John Gordon Rideout (American, 1898-1951); Manufactured by Air-King Products Company, Inc. (Brooklyn, New York, USA); Compression-molded Plaskon, metal, glass, woven textile; 29.8 × 22.5 × 19.1 cm (11 3/4 × 8 7/8 × 7 1/2 in.); Promised gift of George R. Kravis II; Photo: Matt Flynn © Smithsonian Institution

In fact, I just visited the Cooper Hewitt Museum of design in New York City that showed the evolution of radio set design from the beginning to the present.

The present is characterized by the iPhone and Google Home (smart speaker technology) neither of which looks anything like a radio.

Bag Phones

My first mobile phone was a bag phone that sat on the front seat of my car with a wire that would run out the back window to a magnetic antenna that attached to the roof. That seemed like a big improvement from the previous form of remote communication with my radio stations; the pager.

Flip Phone

The bag phone would be replaced by a Motorola flip phone. It rode in a holster on my belt. I wouldn’t trade my flip phone for a bag phone for anything at that time. It was such an improvement in cellular communications.

Blackberry

Of course, the need for more information to be communicated remotely demanded that I get a Blackberry to stay in contact with not just my radio stations but corporate. I opted for a Blackberry Pearl as it was very small and so compact, it fit into a pocket in my dress pants, that I think was designed for loose change or maybe car keys.

iPhone

I stayed away from the newest smartphone technology because it was so big compared to the size of my Blackberry Pearl. Until my son took his iPhone out of its Otterbox and put it next to my Pearl and I realized it wasn’t all that big. In fact, it was thinner than my Pearl.

I got my first iPhone soon after that. An iPhone4S. Siri would begin to write all of my emails and text messages from my verbal dictation. It made written communication a breeze.

I would stay with my 4S for what many of my students thought was an eternity, five years (2012-2017). The main reason was it worked perfectly and the other reason was I didn’t want to move to a larger phone.

Finally, the iPhone4S could no longer receive software updates because the technology was “so old” and my battery was beginning to show its age with all the nightly recharging. So, I bit the bullet and upgraded to the iPhone7 with 256GB (the same as my MacBook) and a pair of AirPods to go along with it.

While in some ways it is larger than my old 4S, it really is sleek and I quickly fell in love with it.

I would never wish to return to the days of only having a pager, bag phone, flip phone or Pearl. I would not even wish to return to my 4S, though it now is attached to my home FM system to stream music wirelessly to FM radios in every room of my home and taken on a second life.

Bye Bye iPhone

Microsoft’s Alex Kipman is the person who says that augmented reality could “flat-out replace the smartphone, the TV and anything else with a screen.”

Up to the present time, all gadgetry depended on us wearing something. But Elon Musk co-founded a new company called Neuralink and its working on technology that would blend the human brain to computers making humans one with the digital world.

No iPhone, tablet, computer, TV or radio would be needed to access the digital internet world.

Musk believes at the rate of digital development the only way humans will be able to keep up with change will be through being augmented themselves via a neural lace.

This is the stuff of science fiction with a Stephen King twist.

The questions it poses to future government regulation, education, ad supported media et al is mind boggling.

The smartphone connected to the internet has given everyone superpowers by instant access to all the world’s knowledge and wisdom. Eliminating this passive device so that our minds can be continuously linked to that information fountain is the natural evolution.

Can you see why smartphone makers aren’t worrying about having an FM chip in their devices?

The Book of Ecclesiastes (adaptation & music by Pete Seeger)

To everything (turn, turn, turn)
There is a season (turn, turn, turn)
And a time to every purpose, under heaven

A time to be born, a time to die
A time to plant, a time to reap
A time to kill, a time to heal
A time to laugh, a time to weep

To everything (turn, turn, turn)
There is a season (turn, turn, turn)
And a time to every purpose, under heaven

A time to build up, a time to break down
A time to dance, a time to mourn
A time to cast away stones, a time to gather stones together

To everything (turn, turn, turn)
There is a season (turn, turn, turn)
And a time to every purpose, under heaven

A time of love, a time of hate
A time of war, a time of peace
A time you may embrace, a time to refrain from embracing

To everything (turn, turn, turn)
There is a season (turn, turn, turn)
And a time to every purpose, under heaven

A time to gain, a time to lose
A time to rend, a time to sew
A time for love, a time for hate
A time for peace, I swear it’s not too late

-sung by The Byrds

Let’s hope it’s not too late.

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The Era of Stand-Alone Electronic Devices is Ending

111It was 10-years ago this past Thursday that the iPhone went on sale. On that fateful day, I was using a company issued Blackberry Pearl. It was such an amazing upgrade from my old Motorola flip-phone that I got a couple of years earlier.

Cell Phone Evolution

It was 1983 that Motorola introduced the DynaTAC 8000X Advanced Mobile Phone System. It was with the DynaTAC in his hand that Michael Douglas told the world “greed is good” in the movie “Wall Street.”

This phone could make and receive calls from almost anywhere. But that was it.

I never had one of those phones, my first cell phone was a bag phone that sat in the front seat of my car with a wire running out of a rear window connected to a magnetic antenna on my car’s roof.

Only six years later, the Motorola MicroTAC 9800X would become the first truly portable phone. Having this phone was a real advancement as it now fit onto a belt clip and went everywhere I went. However, I was still using a Palm Pilot to keep track of my calendar, contacts and other notes and a Nikon Coolpix to record radio station events for posterity.

In 2004, I got my first Blackberry and in 2007 I upgraded to a Blackberry Pearl.

None of these phones really changed my life other than they got better at making and receiving calls, sent & received text messages and company emails could be sent and received. I still relied on other single use devices to do the other things in my life.

My 1st iPhone

One of my problems with iPhones were how big they were. I grew to love the size of my Blackberry Pearl and didn’t want to go backwards to a larger phone. (Later I would learn it was the huge cases people put their iPhones into that made them so large, not the phone itself.)

My second Apple device, after my iPod Classic, would be an iPad2, purchased in November 2011. I wasn’t sure why I needed one, but since I was teaching at a university to the next generation of broadcast students, I thought I needed to stay up with the technology.

I quickly fell in love with my iPad and realized I now knew how to fully operate an iPhone.  So, in January 2012, I purchased the latest iPhone that had just come out, the iPhone4s. The iPhone4s was actually more compact than my Pearl and I would store it in a leather sheath just as I had with my Pearl.

The iPhone4s WOULD change my life!

The Beginning of the End

The day that Apple introduced the iPhone4s – October 4, 2011 – was one day before the death of former Apple CEO and co-founder Steve Jobs. The “s” stood for Apple’s new voice assistant Siri. (Siri would not be the first intelligent personal assistant but would be the one that would start a new round of innovation giving birth to Amazon’s Alexa and the Voice Activated Devices I wrote about last week.)

Equipped with my new iPhone4s, I quickly converted my entire contact file from Palm to Apple. My calendars – both personal & professional – were converted to my iPhone and iPad. My Nikon Coolpix began to gather dust as all of my pictures would be now taken with my new iPhone4s.

Being new to the Apple ecosystem, I signed up for the iCloud and iTunes match to connect my PC, iPad and iPhone all together. I was surprised to learn that many Apple devotees didn’t use these internet connected systems. But then I didn’t realize they only came on the scene a few months before I got my first iPhone.

Very quickly my iPhone4s replaced my camera, my video camera, my Palm Pilot, my cassette recorder, my note pad, my desk calendar, and even my iPod Classic. It became my way to email, text and make calls. My landline phone was discontinued the day I got my iPhone4s.

My unlimited data plan allowed me to stay connected to Facebook, LinkedIn, Twitter and Google Search. My phone became my resource for breaking news and if severe weather were imminent it would immediately alert me of pending danger.

Would bad weather cancel classes? My iPhone4s would alert me of any delayed opening or closing.

Very quickly my iPhone4s became one of three things I would not leave my house without: those being my wallet, my car keys and my iPhone.

Noteworthy is that Apple has made privacy “a fundamental human right” and is the only consumer-oriented technology giant with a business model not based on sucking up tons of personal data in order to target advertising to consumers, writes the Economist. In fact, this online business magazine says “the end of stand-alone electronic devices, however slick, is coming to an end.”

The End of Single Skill Students

What I’ve seen change in just the last seven years as a broadcast professor are the needs of the broadcasting industry in terms of what they want graduating students to know when they enter the workplace. In a word, EVERYTHING!

They need to be equipped with the “Swiss Army Knife” of skill-sets.

They need to be able to write for broadcast – online web-pages – social media, take pictures, take & edit videos, record & edit audio and so much more. Where once each one of these tasks was a single skill, today’s broadcaster needs to be able to it all. Much as we require of our electronic devices.

Cutting the Cord

When my laptop died, I replaced it with a MacBook Air. When it was time to replace my desktop PC, I bought an iMac. My iPhone4s has been replaced by an iPhone7 (that has as much memory as my MacBook Air) and AirPods. And when I moved to Virginia, I “cut the cord” on cable TV and went with AppleTV.

Everything is tied to the Apple ecosystem – iCloud, iTunes Match and to each other.

What I still enjoy using are my BOSE Wave Radios (I have two of them), my Garmin GPS and my car radio.

However, I know that my students have no such need for anything other than their smartphone.

And they are the people who will determine the future of broadcasting by the choices they make.

For radio the game will be less about numbers and more about attracting and engaging with a specific audience by super-serving their needs, wants and desires to such an extent they will find you on whatever device they choose to listen on.

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Who’s in Their Ear?

When radio was first introduced, to listen to it, you needed to wear headphones. Radio was one-to-one and very intimate. As the technology evolved the radio speaker would change the medium from one-to-one to group listening. Radios were expensive. If you owned a radio you shared it. A family would gather around the radio and listen together. Families would transfer this together media habit to TV and the transistor radio would become the refuge of teenagers who wanted to go in a different direction.

Zenith Transister Radio

My first radio was a Zenith transistor with a little ear piece for one ear. I would go to bed and turn it on under the covers and listen to “the world.” It was all AM radio and after sunset, the DX’ing of the nighttime skywave would always bring a new radio station into my ear to savor.

In the mid-70s the Boombox would be introduced to America and these radios grew both in size and the amount of bass they 1could produce. By the 80s they could be as big as a suitcase and carrying them around on your shoulder was a status symbol.

Go to a beach resort, and whether you were walking the boardwalk or on the beach, radios were blasting music from every direction.

When Y2K didn’t impact our fully computerized radio stations, we all breathed a short-lived sigh of relief because it was quickly followed by a new threat; the iPod and ear buds. Once again listening to music became a very personal activity.

The ear buds would transfer to the iPhone and iPad. The introduction of the iPhone6 may have killed the iPod, but not the use of headphones or ear buds to listen to your audio.

So what exactly are all those people listening to? lady listening with ear buds

The latest research from Edison Research says American Teens are spending more time with streaming audio services from places like Pandora and Spotify, than they are listening to either streaming AM/FM radio or over-the-air radio. Edison reports this finding in their fall 2014 “Share of Ear” report.

Remember it was my generation that grew up hooked on radio & TV that were credited with eroding newspaper readership. (Full disclosure: I read all my news online using my computer, iPad or iPhone.)

It’s not all bad news for AM/FM radio. It is still popular Edison tells us “by a significant margin among all other age groups.” So where did the teens go? Pureplay Internet streamers. What do they love most? The ability to skip a song they don’t like.

That’s really not hard to understand. I love my DVR for a similar reason. Especially when it comes to award shows. I never watch them live anymore. I record them for later viewing and I can watch a 3+ hour awards show in about 20 minutes time. I skip all the bad parts.

In fact, I rarely watch anything on TV live anymore. Everything is recorded so I can control it. So is it any surprise that teenagers once they are given this kind of control will ever want to give it up. A new habit is being formed.

The other aspect about pureplays that AM/FM radio could be addressing is their complete focus on the quality of their streaming product. What I’m hearing is a clean commercial insertion. Nothing gets cut off in the middle or repeated multiple times in the same long break. Pureplays deliver their commercial messages in a style that compliments the music programming; in a way that actually has you enjoying listening to the commercial message.

The teenagers have moved their listening to streaming and podcasts. The spectrum auction being held by the Federal Communications Commission is all about creating more wireless connections for all kinds of mobile devices.

I live in South Central Kentucky. I can stream my iPhone into my car’s seven speaker sound system through Bluetooth and everywhere I drive it’s clean and clear with no dropout or buffering. It’s scary good. It’s as easy to do as turning on my car’s audio system. Nothing to plug in or connect. It happens automatically.

South Central Kentucky is also blessed with some excellent over-the-air radio stations. So they very effectively compete, in my opinion, with streaming. But I wasn’t raised on streaming. I also like a good air personality.

The next generation is being raised on streaming that they have some power over to skip things they don’t wish to hear. Reminds me of the old saying “How are you going to get the kids back on the farm, after they’ve seen New York?”

baby listening to ear buds

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