Tag Archives: Larry Lujack

Radio Has an Addiction Problem

listening_to_radioHave you heard the latest? People are addicted to their smartphones. “We now see smartphones as dangerous for young minds,” writes Jean-Louis Gassée in a Monday Note.

More than 30 years ago MIT professor Sherry Turkle postulated that computers weren’t just a tool, but were sneaking into our minds. In doing so, they would change our relationship with the world around us.

Smartphones are Mobile Computers

Turkle would continue her thoughts on this subject in a 1995 book “Life on the Screen, Identity in the Age of the Internet” saying “computers don’t just do things for us, they do things to us, including our ways we think about ourselves and other people.”

Smartphones plus Social Media

When our mobile computers are married to a social media site like Facebook, things get really sticky. Sean Parker, a founding partner at Facebook, wrote about the problem after he left the company saying, “[Social Media] literally changes your relationship with society, with each other…It probably interferes with productivity in weird ways. God only knows what it is doing to our children’s brains.”

Time for Apple to Build A Less Addictive iPhone

The NY Times published an article by Farhad Manjoo that made the case for a less addictive iPhone. Can you imagine someone writing that broadcasters should be making TV or radio less addictive? That watching too much TV or listening to too much radio might be bad for our brains.

Broadcasters today find they have a different problem. They have lost the addictive luster of the past.

The Amazon Addiction

“For many businesses, Amazon is simultaneously a sales channel, a potential service provider and a competitive threat,” says Forrest Research. For broadcasters, Amazon is attacking our retail advertising revenue, by undermining the very businesses we sell to. Today Amazon is the go-to website for retail search, surpassing Google.

Trying to compete with Amazon is a retail challenge. The very retailers’ broadcasters depend on for their revenue.

Retailers measure how well they’re doing by their bottom line.

Amazon is all about increasing top line sales growth. (Wall Street hasn’t demanded Amazon to be profitable yet.)

See the problem?

Trying to beat the Amazon model is a race to the bottom with pricing for our advertising customers.

Free shipping, two-day shipping, lowest prices, biggest selection, customer ratings etc. are among the things making Amazon addictive.

People Made Radio Addictive

Over the years, radio has had personalities that made the medium addictive like Howard Stern, Rush Limbaugh, Dan Ingram, Larry Lujack, Robert W. Morgan, Jess Cain, Dale Dorman, Paul Harvey and many more.

Once upon a time, music formats could be addictive, but today’s access to streaming audio is challenging that beachfront.

Alexa Doesn’t Know My Local Radio Station

My local radio stations are called KISS (WKSI-FM) and WINK (WINC-FM). When I ask Alexa to play either KISS-FM or WINC-FM, I get the Los Angeles KIIS-FM or the WINK-FM licensed to Harrisburg, Pennsylvania.

When I asked Siri the same questions, she couldn’t help me play anything. Siri told me, “Sorry, Dick, I can’t help you with that on your iPhone.”

When your branding is not unique, these new consumer voice activated devices don’t have a clue what you’re trying to ask them. They either make their best algorithm guess or just throw in the towel.

Broadcast Station Call Letters

The FCC (Federal Communications Commission) solved this problem early in broadcasting by assigning each broadcast station its own unique call letters, but broadcasters abandoning those identifiers for branding like Kiss, Froggy, Hot, and others, that are duplicated all across the country, is now a problem in a voice activated world. But it’s not just the brand not being unique, the programming is likewise just as non-unique.

Don’t Be Generic

No one ever became addicted to a generic.

Addiction stimulates parts of the brain that trigger craving and longing, that release habit-forming, feel-good chemicals such as dopamine and endorphins.

Your iPhone does that for you.

You voice activated smart speaker does too.

Broadcasting is show business.

Which do you think stimulates the part of the brain that causes addiction? The show part or the business part?

Answer that question correctly and you’re on your way.


Filed under Education, Mentor, Radio, Sales

Best of the Blog 2016

73Before I begin my 3rd year of blogging next week, I thought I’d take a look back of the Top 5 blog posts from 2016 and share with you the posts that received the highest readership and sharing from the year just past.

My Most Read Article in 2016

My most ever shared post received 3,725 views in a single day. It was published on February 28th and was “The Day the ‘Dumbest Idea’ Invaded the Radio Industry.” It told the story of a change in the way we measure business success. Before this new idea was born, Peter Drucker’s measure was the rule. The purpose of a business, said Drucker, was to create a customer. But that went out with leisure suits, the new crop of business wizards would proclaim. What replaced it was something that even GE’s Jack Welch has called “the dumbest idea in the world.” You can read that post here.

This post beat my beat my previous single day record of 1,816 set on September 6, 2015 with an article called “We Never Called It Content.” For my new readers, you  can go back and read that one here.

Second Most Read Article of 2016

Radio Would Be a Great Business…If It Weren’t for the Employees” said radio is a people business. Take away the people and do you really have radio anymore? You can read it here.

Third Most Read Article of 2016

SiriusXM Radio is Now Free” was an article that wondered what would happen if this satellite radio service offered some or most of its channels for free. What would that do to the revenues of the AM/FM radio industry? Even if they only turned on the top five music formats, it would mean drivers could listen to them wherever they drove across America, plus SiriusXM would have the ability to pop in promos for their other channels that remained behind a paywall. It’s almost too scary to consider the possibility. You can read that article here.

Fourth Most Read Article of 2016

Don’t Let Radio End Up Like Yahoo” told the story of how radio could learn from Yahoo’s mistakes. Yahoo went from being a company worth $120 Billion to its sale to Verizon for $4.8 Billion. The article shared the Top 5 Lessons of Yahoo for radio. You can read it here.

Fifth Most Read Article of 2016

Millennials Love Radio” shared how today’s Millennial generation nearly equal Boomers in listening to AM/FM radio. 91.3% of Millennials are reached by radio every week. 94% of GenX’ers are reached by radio and us Boomers come in at 93.5% reached by radio every week according to Nielsen. Radio continues to be the advertising medium that gets results when used correctly. Read the full article here.

Over 52,000 Readers

I’m happy to report that as I ended 2016, my second year of blogging saw over 52,000 readers come to this blog from all over the world. Broadcasters, educators and students have all stopped by to read an article or more that caught their interest.

This blog in media mentorship was created to pay-it-forward to the broadcasting industry that I will have been a part of for 50-years in 2017.


You can subscribe to this blog for FREE and get a copy delivered to your email IN box every week by going to the bottom right-hand part of the screen and clicking on the FOLLOW button. (If you’re accessing this blog via a mobile phone or tablet, that button may not be visible I’ve been told.)

Next week, I will begin year three of blogging with all new articles.

Thank You for reading.

Feel free to contribute your thoughts to the discussion in the comments. Together we can all learn by sharing our experience, knowledge and wisdom.

Happy New Year!



Filed under Education, Mentor, Radio, Sales, Uncategorized

“We Never Called It Content” EXTRA

1My latest blog post has gone viral.  Plus it’s been picked up and re-published by the radio trades, other blogs and today I just finished appearing on a podcast – along with Colin Cowherd – talking RADIO.

The podcast ends with a really interesting segment on why broadcasters use funny voices. It’s FABULOUS!

You can hear this podcast here:  https://soundcloud.com/radio-stuff-podcast/radio-stuff-113

You can read the blog post that started it all here:  https://dicktaylorblog.com/2015/09/06/we-never-called-it-content/

1 Comment

Filed under Education, Mentor, Radio

We Never Called It Content

Larry Lujack, The Real Don Steele, Robert W. Morgan, Dale Dorman, Ron Lundy, Salty Brine, Bob Steele, and so many, many more. These names I’ve dropped are all no longer on the radio. Terrestrial radio anyway. We radio geeks like to think they are now Rockin’ N Rollin’ the hinges off the pearly gates.

Everyone can understand the circle of life. People retire, people pass on.

But this past week saw the “forced retirement” of more big names in radio. Two of them that were on Los Angeles radio have a star on the Hollywood Walk of Fame. They delivered, according to what I’ve read in the trades, excellent audience ratings. So what happened?

Bill Gates once famously announced “content is king” as we entered the Internet age. Microsoft would give businesses WORD, EXCEL, PowerPoint etc. The business schools graduated a whole gaggle of spreadsheet nerds who excel at these computer tools. The Telcom Act of 1996 was the beginning of the consolidation of radio and when Wall Street would jump into this wonderful new investment opportunity.

When you look at radio stations via spreadsheets, you primarily are reducing everything to numbers. It completely eviscerates the human element from the decision making process.

Nobody turned on Steele, Lujack, Morgan, Dorman, Lundy, Brine, Steele and the rest of radio’s iconic personalities and said, “I’m going to get me some great content.” We turned on our favorite radio station because the people behind the microphone were members of our family. We enjoyed spending time with them. We knew that what we were experiencing, they were experiencing right along with us. They were local & live.

Radio is an art form. When you remove the artists, there’s not much left.

Radio is a pretty simple business. You play recordings people want to hear, you keep your hand on the pulse of the community you’re licensed to serve and report on what’s going on that people need to know and you hire personalities that become the audio glue that keep it all together running smoothly and engage the listener.

To support the expense of doing all of this, you work with businesses to expose their products and services to the audience you’ve attracted to your radio station.

The irony with today’s radio is that more radio stations operate out of a single location than at any time in radio’s 95 year history, but with less people per station than at any time in that same history. I wouldn’t be surprised to see Rick Moranis (Honey, I Shrunk the Kids) return to make a new movie about today’s radio called “Honey, I Shrunk the Staff.”

Frederick Allan “Rick” Moranis, a native Canadian, was a disc jockey on three Toronto radio stations back in the mid-70s performing on the radio under the name “Rick Allan.”

No one has a clue how much the employment in the radio industry has shrunk as the industry rushed to consolidate. What we do know is when you walk into any of these huge clusters; there are rows of empty cubicles, offices that are no longer occupied – it can be depressing.

I’m not saying that radio, like every other business, shouldn’t be running more efficiently and taking advantage of technology to control the costs of operation. But the buzz you hear is that the fat cutting has become cutting the bone.

As Ken Levine wrote in his blog about the state of the radio industry:

“In the past when a great disc jockey got fired he would simply show up elsewhere. But who knows today? Nobody is hiring. They’re all just firing.”

Today’s radio is being driven by Excel spreadsheets and PowerPoint presentations trying to put a pretty face on the new strategy. But radio is more than just studios, transmitters, and now websites/social media, radio is made up of people, albeit fewer of them by the day.

Radio was never a just a job. Radio was a mission inspired by people who were passionate about all the medium could be. Everyone inside a radio station worked towards this common goal, just like the people at Google, Apple, Southwest – to name a few – do.

People didn’t get into radio, radio got into people.


Filed under Education, Mentor, Radio