Tag Archives: Voice Tracking

Coal Ain’t Coming Back & Neither is AM Radio

114I lived in Kentucky for 7-years.

Kentucky actually issues black license plates that say “Coal Keeps the Lights On.”

And yes, a lot of our electricity is generated from coal fired generating stations. But our dependency on coal has been in decline for years, today only about 30% of our electricity is generated from the burning of coal. 15% is generated from renewal energy sources.

But when it comes to jobs, solar & wind-energy jobs are growing 12 times as fast as the US economy. This has all been happening over the last 10-years or so. Renewable-energy jobs grew at the rate of 6% while fossil-fuel jobs declined at 4.5% from 2012 to 2015 according to Business Insider who also notes that the average number of employees at US coal mines dropped by 12% in 2015.

The solar industry now employs more people than coal, oil and gas combined.

The most recent statistics (2014) for the coal industry say 76,572 people are employed mining coal. That includes miners, office workers, sales people and others who work at coal-mining companies. In 1980, the industry employed about 242,000 people.

But to put the coal industry employment in perspective, there are more people employed in education in Kentucky than in coal. And the Washington Post compared the number of people employed in coal to other industries and reports: “Although 76,000 might seem like a large number, consider that similar numbers of people are employed by, say, the bowling (69,088) and skiing (75,036) industries. Other dwindling industries, such as travel agencies (99,888 people), employ considerably more. Used-car dealerships provide 138,000 jobs. Theme parks provide nearly 144,000. Carwash employment tops 150,000.”

In fact, more people are employed in RADIO (94,584 people) than in the mining of coal.

Coal jobs ain’t coming back.

AM RADIO

When I hear people in coal country cheering about coal jobs coming back under a new presidential administration, I look to my own industry; radio. AM radio is like the coal industry.

America, to a large extent, was built on coal due to the industrial revolution. All of our great factories depended on coal to power their machines. Coal was plentiful and we had lots of it. It was coal’s time.

In the 1920s, AM radio was born. Nothing like it had ever existed in the world. While the telephone brought people together, one person to another person, radio would bring the masses together. Inc.put together a list of “The 25 Greatest Inventions of All Time” and radio was #2 following the wired telephone. The History Channel compiled its own list and it put the smartphone in the first position followed by radio.

The “Golden Age of Radio” is the period from the 1920s to the 1940s when AM radio was the main source of entertainment in American homes. It would be replaced by television in the 1950s.

The transistor and car radio would pump new energy into the radio industry to a young generation in the 1960s and AM radio would be “born again.”

FM RADIO

The latest FCC (Federal Communications Commission) report as of the end of December 2016 shows that there were 4,669 AM radio stations on the air in America. Over on the FM dial, 16,783 signals now beat the airwaves (FM, FM educational, translators and low power FM).

To put things in perspective, at a time in America’s radio history when the number of FM signals equaled the number of AM signals on the air, 75% of all radio listening was to FM. So, you can only imagine what it’s like today for AM radio listening.

JOBS & ROBOTS

In coal mining, the need for coal miners goes down every year. Today, mining for coal no longer means muscle hardy men in maze-like tunnels wielding picks and shovels. The coal industry has steadily been replacing those jobs with robotic machines that require far fewer miners but more computer engineers and coders.

The radio industry employs its own cadre of computer engineers and coders that allows for fewer folks to appear on more radio stations through automation and voice-tracking. Is what’s happening in radio broadcasting any different than what’s happening in coal; or any other industry today?

I grew up on AM radio.

AM radio was my world and the people who made the magic caused this boy to make radio a career.

But AM radio and those jobs are not coming back any more than coal miner jobs.

93% of Americans 12-years of age or older listen to radio every week.

What percentage of those are listening to AM?

As AM radio stations add FM translators, do you think that number will grow again?

Sadly, AM radio is to broadcasting as coal is to power generation.

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Radio’s Jobs Didn’t Move to Mexico

75It seems like no matter what line of work you’re in, someone is finding a way to take your job away. If you’re in coal mining, you think the EPA is doing it to you. If you’re in manufacturing, you think its Mexico or China or some other country that pays their workers less and offers no benefits. But is that really what’s happening to jobs?

Where are the (Radio) Jobs?

I got into radio when I was in high school because I wanted to be a disc jockey. (Discs were what records were once called. Records were how we played music on the radio off of turntables, after live musicians were replaced by recorded music on the radio.) My DJ days are long behind me, but I don’t remember anyone from my earliest days being upset that records replaced the need for live musicians to play music on the radio. Do you?

Musician’s Union

I was also a musician. Played trombone. This was another way I earned money to go to college in addition to my radio work.

A fund set-up to promote live music from the playing of recordings on the radio is where the money came from to pay for my performances in local community concert bands. It was called the “Musicians Performance Trust Fund.”

To be eligible to be paid under this fund, you had to join the local musicians union AFL-CIO. I was a union member at age 15.

Truck Drivers

As high wage manufacturing jobs were leaving, many turned to the profession of truck driver. Truck drivers are well paid and people thought, let’s see them automate that. Truck driving employees have been untouched by globalization and automation. You can’t send truck driving in Ohio to be done by person living in Mexico. But that other factor, automation, is now on the horizon.

Uber Driverless Truck Delivers 50,000 Beers

I’m sure you’ve heard about driverless cars and that many expect they will be a reality by 2020 (3 years from now). But while many in the radio industry worried about the loss of radio listening in the car if the car starts driving itself and now everyone can watch TV or surf the internet, I worried that more middle class jobs would soon be automated, never to return.

Wired magazine reported in late October of 2016 how OTTO (Uber bought this company for $680 million) was driving the beer truck down the highway in Colorado without a human behind the wheel.

So it doesn’t take a lot of imagination to realize that we soon will see driverless cabs, buses, trains, planes, boats and a whole lot of people formerly known as the middle class will be out-of-work.

This same thing is happening in higher education too via the internet.

The Fate of the DJ

So where did the radio jobs, like being a disc jockey (DJ) go? They were high-teched. Automated. The industry calls it “voice tracked.” The very technology that did away with the need to have live studio musicians playing music now no longer needs the person that played the recordings of those musicians.

To radio personalities this is not news. It’s been that way since the late 20th Century.

To the multi-tasking, hard-working, over-committed and under-paid middle class it might have seemed as nothing had changed. Heck, they might have even seen the change as an improvement. Certainly recorded music was better in some ways than live studio musicians as it provided more variety in musical entertainment.

It’s Technology, Stupid

The wonderful high-tech devices designed to make our lives so much easier are also taking away the well-paying jobs that created the middle class of the 20th Century.

What’s the world’s 21st Century plan to deal with this change?

Ad Supported Media

The current crisis in ad supported media is that in a world of infinite media choices, and unlimited advertising avails, the money that used to be enjoyed from the sale of advertising is now less than previously realized.

About two years ago I wrote in this blog an article about what I saw as the future of ad supported media. I wrote it after reading Thomas Piketty’s book “Capital in the 21st Century.” I went back and re-read that article and see the trend lines of the graph on page 357 still all moving in the same direction and that should give us all pause.Picketty Chart on page 357

21st Century Media Business Model

All media is moving to a pay-for-play model. HBO, Showtime, Hulu, iTunes Radio, SiriusXM, CBS All Access, Amazon, Netflix, Pandora, Spotify etc. The ad supported model is coming to an end and the pay for what you want is replacing it.

The Wall Street Journal reported in the 4th quarter of 2016 that streaming revenues off-set declining sales of CDs and digital downloads.

People now rent what they want versus own.

And where does that leave your business?

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Filed under Education, Mentor, Radio, Sales, Uncategorized