Tag Archives: Music Radio 77

Great Expectations

OR FMI read with great interest the five part series by Matt Bailey on “The Alexa Effect.” In the 5th and final installment Matt shared what he called the “radio weapon Spotify will never have.” What is it? The radio personality. He wrote:

 

  • “A radio personality can tell you the backstory of a breakthrough artist that makes you want to hear her work.”

  • “A radio personality can point out that crazy line in the second verse to stay tuned to hear.”

  • “A radio personality can engage you to smash or trash a song on the station’s social media.”

  • “A radio personality can give you the chance to be among the very first to hear a new song by a star artist.”

“A radio personality can add context that will make listeners excited to hear a song that otherwise would simply be weird and unfamiliar. It’s a deeply personal and emotionally engaging weapon no algorithm can match. When we stifle their voices and their role in introducing new music simply to avoid potential tune-out, we might win a few tenths of a point in the PPM battle, but we will lose the new music war to Spotify.”

Consolidation & Voice Tracking

I don’t disagree with Matt, but I lived through the ramifications of the Telcom Act of 1996 and the consolidation of radio stations, along with the rollout of voice tracking.

Clear Channel called it “Premium Choice,” and we were told it would replace our local personalities with big market talent.

I watched in market after market as radio personalities, who were like members of the radio listener’s family, were sent to the unemployment lines. Relationships that took years, even decades to establish, wiped out in an instant.

Early Media Expectations

I grew up at a time when the family television set received a signal from a couple of antennas on the roof. We had two channels, which meant we received two television networks, CBS and NBC. If you wanted to change the channel, you had to get off the couch and change it. There was no remote control.

Our radios had both the AM and FM bands, but I remember wondering why. I often scanned the entire FM band to hear nothing at all with only the AM band picking up radio signals.

My early media expectations were two TV channels and AM radio stations. The radio provided a lot more variety, plus I had a radio in my room and our family had a single TV located in the living room. I controlled my radio, my parents controlled the family TV.

Media Expectations Change

In time, I would come to expect television to be in color, to be connected to a cable and have a remote control to easily change the multitude of channels I could now receive, from the comfort of my couch.

Radio would expand to the FM band and a whole new type and style of radio was born. The one thing that connected AM and FM radio was the radio personality. Every station had them and the decision to listen to one station over another was because of the radio personality.

In fact, I wrote an article on the power of the radio personality back in 2015 entitled “We Never Called It Content.”

I wrote this article after reading about the latest round of “forced retirements” in the radio industry.

And if you thought this type of downsizing was only occurring in large radio metros, the movie “Corporate FM” told the story of how in the 80s, ninety percent of mass media in America was owned and controlled by about fifty different companies, but after the Telcom Act of 1996 it was down to just six corporations.

New Media Brings New Expectations

Let’s fast-forward to today. I cut the cord on cable TV two years ago and all of my television viewing is streamed. Netflix, Amazon Prime, Sling TV and YouTube provide me with more hours of television entertainment and information than I could ever have time to watch, and I’m retired.

Amazon Echo provides me with all of my audio entertainment and I do mix it up between stations via TuneIn and the pureplays like Pandora and Amazon Music.

I also read a lot and subscribe to several online newsletters that all link to the original source of the material.

Which leads me to this conclusion, my calendar age did not cement my media habits. They’ve been fluid all of my life.

My 21st Century Great Expectations

  • I expect NPR to open up my world to things I should be aware of, that I might not have been. I expect them to also provide me with more depth to the stories in the news. I expect them to have all of this posted online for almost immediate access. They don’t disappoint.
  • I expect my television viewing to be On Demand and commercial free.
  • I expect my music listening to match my mood and be there by simply asking Alexa to play my favorite channels when I want to hear them.
  • Finally, I expect I’m not alone in these “21st Century Great Expectations.”

Rewound Radio DJ Hall of Fame

On Saturdays, I enjoy asking Alexa to play Rewound Radio so I can hear another fabulous radio personality featured in the weekly “DJ Hall of Fame.” The other weekend they featured WOR-FM out of New York City and the air personality was Johnny Donovan. OR-FM air checks are all in stereo and the music mix has plenty of variety. It was a time when Music Radio 77 – WABC dominated the world’s airwaves on the AM band. But the one thing I notice in these weekly trips down memory lane is how integral the radio personality was in the total program. They were a constant companion. They really were radio’s “secret weapon” to attracting faithful listeners.

The question I ponder often is, was this period of radio history akin to the vaudeville period of theater. It filled the right hole at the right time but won’t ever be coming back again.

I welcome your thoughts.

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Are We the Solution or the Problem?

albert-einsteinAlbert Einstein said “We can’t solve problems by using the same kind of thinking we used when we created them.”

I have noticed that when I publish a new article about radio, people seem to fall into a couple of different camps. There are those who say radio’s days are numbered, or over. There are those who think going back to the way it was will solve everything. And there are those who believe “radio” is a concept and not a specific transmission platform, such as the AM or FM bands.

WABC Becomes Talk Radio

In May of 1982 Music Radio 77 – WABC in New York City became a talk radio station. Music sounded better on FM and in stereo than on static filled, mono AM radio. This happened 37-years ago and yet many of us tune in to Rewound Radio every Memorial Day Weekend to listen to WABC, the way it was when we were growing up in the 60s & 70s.

WPLJ is Sold

WABC-FM became WPLJ on February 14, 1971 and by September of that same year it would become one of America’s first AOR (Album Oriented Rock) radio stations.

“Watching All the President’s Men on TCM…thought it might be timely. Loved the reference when Bernstein asked Woodward “if you’re listening to the radio and you don’t hear any commercials for 10 minutes, is it AM or FM?” Kinda sums up the demise of music radio on AM back in the 70s and strongly underlines what’s happening to FM now compared to satellite radio, Pandora, Spotify, etc.” 
–John Sebastian

Now WPLJ has been sold and like a divorce, WABC and WPLJ will no longer be together. Frank D’Elia writes a wonderful personal history of WPLJ on his blog which you can read HERE.

Sadly, he ends his blog article with the following: “I loved the radio business, and it was my home for over 44 years, but today, radio sucks!”

The World Wide Web Turned 30 This Past Week

While it was 37 years ago that the music died on WABC, it was 30 years ago this past Wednesday, that Sir Tim Berners-Lee proposed a global linked information management system that included hypertext. Even more interesting is the fact that Sir Berners-Lee feels a little bit like Frank D’Elia and the current state of his creation. In an article published on the World Economic Forum website titled “The web is 30 years old. What better time to fight for its future?” Sir Tim shares his frustrations and recommendations for fixing things. He writes: “To tackle any problem, we must clearly outline and understand it. I broadly see three sources of dysfunction affecting today’s web:

  1. Deliberate, malicious intent, such as state-sponsored hacking and attacks, criminal behaviour, and online harassment.

  2. System design that creates perverse incentives where user value is sacrificed, such as ad-based revenue models that commercially reward clickbait and the viral spread of misinformation.

  3. Unintended negative consequences of benevolent design, such as the outraged and polarised tone and quality of online discourse.”

Lots of Change

When I think back to those days when AM radio rocked my world, to today where Alexa serves up whatever my mood desires, things have changed a lot.

Berners-Lee also notes how much the web has changed in the past 30 years and that it would be “defeatist and unimaginative to assume that the web, as we know it, can’t be changed for the better in the next 30.”

Roy H. Williams, aka The Wizard of Ads, wrote recently that “The key to failure is to hang on to the belief that things have to be ‘the way they ought to be.’ The key to success is to be able to deal with things as they really are.”

Which brings me back to the title of this week’s blog article, are we the solution or the problem when it comes to the future of radio?

What are Radio’s Big 3 Areas of Dysfunction?

I’m sure you have your own thoughts on this, but the sense I have from reading articles about today’s radio industry from all over the world, along with reader comments, are that these three things are very important to the future of radio:

  1. Commercials. Radio’s commercial spot loads are too big. The 60 and 30-second ad lengths are over. Radio needs to re-think the way it monetizes itself OTA (over the air) and the creation of radio ads needs to be a specialty in every radio station. Jerry Lee understands this better than anyone in our industry.

  2. Companionship. Alexa is convenient and we even chat with one another, but I don’t consider “her” a companion. Radio needs to fulfill that social need for the listener. I believe NPR has done a spectacular job of fulfilling this companionship role through its variety of informational programs. Companionship is built by live personalities that broadcast from the area being served or focused on like-interests of the target audience.

  3. Quality vs. Quantity. The radio industry is focused on putting more signals on the air, and controlling more existing radio signals by fewer entities, than it is on the content that should be sent over those signals. The original benchmarks or staples of radio are often much more efficiently handled by other platforms. Radio needs to re-think what it can do that others can’t, and then do it. Radio needs to compliment today’s other communications media, as it no longer is the sole source of information for things like weather, traffic, school closings etc.

I would love to hear your thoughts, but even more important, I would love to hear the thoughts of people who don’t listen to radio and what would entice them to return.

The future of radio will be based on attracting the next generations.

We won’t know what they want if we don’t ask them.

“Companies must do more to ensure their pursuit of short-term profit

is not at the expense of human rights, democracy, scientific fact or public safety.”

-Tim Berners-Lee

 

 

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