Tag Archives: Inc. Magazine

Coal Ain’t Coming Back & Neither is AM Radio

114I lived in Kentucky for 7-years.

Kentucky actually issues black license plates that say “Coal Keeps the Lights On.”

And yes, a lot of our electricity is generated from coal fired generating stations. But our dependency on coal has been in decline for years, today only about 30% of our electricity is generated from the burning of coal. 15% is generated from renewal energy sources.

But when it comes to jobs, solar & wind-energy jobs are growing 12 times as fast as the US economy. This has all been happening over the last 10-years or so. Renewable-energy jobs grew at the rate of 6% while fossil-fuel jobs declined at 4.5% from 2012 to 2015 according to Business Insider who also notes that the average number of employees at US coal mines dropped by 12% in 2015.

The solar industry now employs more people than coal, oil and gas combined.

The most recent statistics (2014) for the coal industry say 76,572 people are employed mining coal. That includes miners, office workers, sales people and others who work at coal-mining companies. In 1980, the industry employed about 242,000 people.

But to put the coal industry employment in perspective, there are more people employed in education in Kentucky than in coal. And the Washington Post compared the number of people employed in coal to other industries and reports: “Although 76,000 might seem like a large number, consider that similar numbers of people are employed by, say, the bowling (69,088) and skiing (75,036) industries. Other dwindling industries, such as travel agencies (99,888 people), employ considerably more. Used-car dealerships provide 138,000 jobs. Theme parks provide nearly 144,000. Carwash employment tops 150,000.”

In fact, more people are employed in RADIO (94,584 people) than in the mining of coal.

Coal jobs ain’t coming back.

AM RADIO

When I hear people in coal country cheering about coal jobs coming back under a new presidential administration, I look to my own industry; radio. AM radio is like the coal industry.

America, to a large extent, was built on coal due to the industrial revolution. All of our great factories depended on coal to power their machines. Coal was plentiful and we had lots of it. It was coal’s time.

In the 1920s, AM radio was born. Nothing like it had ever existed in the world. While the telephone brought people together, one person to another person, radio would bring the masses together. Inc.put together a list of “The 25 Greatest Inventions of All Time” and radio was #2 following the wired telephone. The History Channel compiled its own list and it put the smartphone in the first position followed by radio.

The “Golden Age of Radio” is the period from the 1920s to the 1940s when AM radio was the main source of entertainment in American homes. It would be replaced by television in the 1950s.

The transistor and car radio would pump new energy into the radio industry to a young generation in the 1960s and AM radio would be “born again.”

FM RADIO

The latest FCC (Federal Communications Commission) report as of the end of December 2016 shows that there were 4,669 AM radio stations on the air in America. Over on the FM dial, 16,783 signals now beat the airwaves (FM, FM educational, translators and low power FM).

To put things in perspective, at a time in America’s radio history when the number of FM signals equaled the number of AM signals on the air, 75% of all radio listening was to FM. So, you can only imagine what it’s like today for AM radio listening.

JOBS & ROBOTS

In coal mining, the need for coal miners goes down every year. Today, mining for coal no longer means muscle hardy men in maze-like tunnels wielding picks and shovels. The coal industry has steadily been replacing those jobs with robotic machines that require far fewer miners but more computer engineers and coders.

The radio industry employs its own cadre of computer engineers and coders that allows for fewer folks to appear on more radio stations through automation and voice-tracking. Is what’s happening in radio broadcasting any different than what’s happening in coal; or any other industry today?

I grew up on AM radio.

AM radio was my world and the people who made the magic caused this boy to make radio a career.

But AM radio and those jobs are not coming back any more than coal miner jobs.

93% of Americans 12-years of age or older listen to radio every week.

What percentage of those are listening to AM?

As AM radio stations add FM translators, do you think that number will grow again?

Sadly, AM radio is to broadcasting as coal is to power generation.

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Bucket Lists

79Life gives us lots of fears. When we’re very young, we’re fearless. Not because we are so brave, but because we aren’t smart enough to know what to be fearful of, yet. That, however, changes quickly and life gives us a heaping helping of stuff to be afraid of.

Growing Older

I think one of the best benefits of growing older is overcoming a fear of failure. When you have some decades under your belt, you know that success isn’t lasting and failure isn’t terminal. Life is a series of hills and valleys.

Joy in Life

I just re-watched the movie “The Bucket List” with Jack Nicholson and Morgan Freeman. It’s a classic.

IMDb gives this storyline, if you’ve never seen this film, as follows: Corporate billionaire Edward Cole and working class mechanic Carter Chambers have nothing in common except for their terminal illnesses. While sharing a hospital room together, they decide to leave it and do all the things they have ever wanted to do before they die according to their bucket list. In the process, both of them heal each other, become unlikely friends, and ultimately find joy in life.

What Were You “Meant” to Do?

I’m very grateful for the life I’ve lived. I worked in a career for over four decades that I loved. I then transitioned into teaching at a university, which was the next career move on my short career “bucket list.”

I’ve mentored so many engaged students and gotten lots of positive feedback on my classes. A recent note said “I just wanted to thank you for your awesome class. I really enjoyed it and you as a professor.”

No job can get more rewarding than when you receive notes like that!

Good Times & Bad

There’s an old saying about good times and bad that goes like this: ‘The bad news is the good times never last. The good news is, neither do the bad.’

Change is in the wind at my university. Uncertainty and anxiety runs high.

I will now check off my career “bucket list” teaching at a college or university with the completion of I my seventh year of being a broadcast professor in May 2017 at Western Kentucky University. I didn’t have a career goal beyond college teaching.

Next Life Goal

These past two years, I’ve found that this “radio guy” loves to write. I’ve got both a weekly blog as well as a quarterly column in a national magazine. I’ve done podcasts, vlogs and radio interviews/shows in addition to my teaching/advising/professional activities/university service and consulting. I’m obviously not one to just sit on a couch and eat bonbons.

Excited About New Possibilities

One of the decisions I’ve made at this point in my life is that I wish to move closer to my family and grand kids. All of my life, I’ve let my career determine where I’d live. Then I was challenged to keep in touch with my family. With the passing of the last great grandparent, the torch has been passed, so geography just became more important to me than in the past.

I look forward to leveraging my experience in media, advertising, consulting and teaching in new and exciting ways. I have so much wisdom to pay-forward. I’m a passionate person looking for his next place to make a positive impact.

Think you and I might work well together? Reach out to me: Dick.Taylor@wku.edu

Just Say “No”

Megyn Kelly’s move from the FOX News Channel was made not to make more money but for Megyn to be able to spend more time with her family. Her reasons for making the move really resonated with me. I also want to put some balance into my life when it comes to family and career. It’s time to “just say no” to chasing an overly-demanding position that steals away my time and energy from my family. It’s time to make my next life goal be living a balanced life.

My story does not end here.

Stay tuned.

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Inc. Magazine Radio

53

 

Saturday, August 20, 2016, I was Alan Taylor (no relation) guest for Inc. Magazine’s Radio Show. Details on how you can listen to an archived version of the live broadcast can be found below.

http://www.ernlive.com/show/inc-radio/15335/episodes/ugly-ideas-and-hostage-situations-full-show-88

The show focused on my blog post “Your Idea is Ugly” and that post can be found here: https://dicktaylorblog.com/2016/07/24/your-idea-is-ugly/

Live Stream

Show streams live every Saturday 11am-12pm PST, 2-3pm EST.   Click on this button to listen to our live stream. All other times the stream features the best from our ERN program line up. Hear previous episodes of Inc. Radio – click here

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Radio is Going to HAL

22You remember HAL? The HAL 9000 is a fictional character from Arthur C. Clarke’s Space Odyssey series. HAL’s name stood for Heuristically programmed Algorithmic computer. HAL was the future of artificial intelligence. HAL always spoke in a soft, calm voice and in a conversational manner. HAL was born in the 90s according to Clarke.

I remember computerizing my radio station’s traffic and billing system around that same time. Computers would quickly invade every part of my radio station operations. It was scary. I remember looking at that computer box and thinking, if that darn thing “dies” there goes the whole enchilada. It wasn’t like losing a phonograph needle or a cart machine or a CD player. Computers changed the game to an all or nothing model. Computers also introduced another concept foreign to radio broadcasters, planned replacement schedules while they were still fully operational. Radio always used to run every piece of equipment until it could run no more. But you couldn’t play that game with computers.

More Dead Air

Programming great, George Johns, recently posted this thought on his blog: “Is it just me or are there a lot more pauses on the radio now than there was when we were using carts.”   And I wrote back to Geo that I noticed the same thing. I figured it was because today, the people charged with running radio stations are not listening to them. Not because they don’t want to, but because they can’t. They are busy – very busy – multi-tasking.

When computers were introduced into radio, I thought it would be great because it would allow air talent to spend more time working on show prep, interacting with the listeners and being focused on their show and not about cuing up records, pulling carts etc. For small market radio stations, it meant that air talent would have an engineer just like the big city radio stations had always had for their air talent. But that’s not what happened.

The radio industry had a different idea in mind. Computers would allow air talent to do more.

After the Telcom Act of 1996, the radio industry began to rapidly consolidate. General Managers became Market Managers. (GMs usually were charged with overseeing an AM/FM broadcast property. MMs would oversee multiple AMs, FMs and in many cases, multiple markets of AMs & FMs.) Computers were quickly seen as a way to do more with less. More work with less people that is.

Multi-tasking Kills Your Brain

Air personalities now could be on multiple radio stations at the same time. They could multi-task. The unfortunate part of this is research now shows that multi-tasking will kill your brain. Turns out our brains were not built to multi-task.

MIT neuroscientist Earl Miller quoted in Inc. magazine says that our brains are “not wired to multi-task well and when people think they are multi-tasking, they are actually just switching from one task to another very rapidly. And every time they do, there’s a cognitive cost.” This constant switching actually produces bad brain habits. Worse, multi-tasking actually lowers your work quality and your efficiency. It actually lowers a person’s IQ like if you were to skip sleeping or use drugs. So if you wonder why today’s air talent isn’t connecting with listeners like they used to, it really isn’t their fault. The deck has been stacked against them by an industry that is using computers and voice tracking to enable their air talent to multi-task. Multi-tasking is not a skill to add to resume. It’s a bad habit to quit doing.

Computers Change College Radio

Erik O’Brien wrote in an article in Radio Survivor about how automation was introduced into his college radio station and how it changed the way college radio was now done and not for the better in his opinion.

KUTE adopted the ENCO DAD radio automation software. What had been a college radio station comprised of student radio enthusiasts, experimenting, having fun – sometimes producing radio greatness and sometimes not – would turn into a more “professional” operation through the use of computerized software. A radio station that had live radio personalities around the clock could now operate without any DJs.

Everything that goes on the air goes through DAD (Digital Audio Delivery). If it’s not in the computer, it won’t go on-the-air. This standardization now allowed for KUTE to begin monetizing their programming. KUTE had an AM signal, licensed by the FCC, but when the transmitter broke down and there was no money to repair it, it became an online only station. Now it was not subject to FCC rules that embraced a community-driven model of radio. It also could now support advertising that could be scheduled and aired that its non-commercial FCC license did not allow.

The new computerized system meant the station was now stable and standardized and predictable. Except when the computer loaded programs didn’t air and other operator errors would plague the station’s on-air sound. What used to be a fun college experience now was a stressful chore.

The Bottom Line

What it all comes down to, whether we’re talking about college radio or commercial radio, is what value are we offering to our listeners by the technology we employ? What do we want the listener experience to be? If we use technology to allow our air talent to be more focused on the station’s mission, radio will be great but if we use it in other ways, probably not.

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