Tag Archives: Dick Taylor

Bucket Lists

79Life gives us lots of fears. When we’re very young, we’re fearless. Not because we are so brave, but because we aren’t smart enough to know what to be fearful of, yet. That, however, changes quickly and life gives us a heaping helping of stuff to be afraid of.

Growing Older

I think one of the best benefits of growing older is overcoming a fear of failure. When you have some decades under your belt, you know that success isn’t lasting and failure isn’t terminal. Life is a series of hills and valleys.

Joy in Life

I just re-watched the movie “The Bucket List” with Jack Nicholson and Morgan Freeman. It’s a classic.

IMDb gives this storyline, if you’ve never seen this film, as follows: Corporate billionaire Edward Cole and working class mechanic Carter Chambers have nothing in common except for their terminal illnesses. While sharing a hospital room together, they decide to leave it and do all the things they have ever wanted to do before they die according to their bucket list. In the process, both of them heal each other, become unlikely friends, and ultimately find joy in life.

What Were You “Meant” to Do?

I’m very grateful for the life I’ve lived. I worked in a career for over four decades that I loved. I then transitioned into teaching at a university, which was the next career move on my short career “bucket list.”

I’ve mentored so many engaged students and gotten lots of positive feedback on my classes. A recent note said “I just wanted to thank you for your awesome class. I really enjoyed it and you as a professor.”

No job can get more rewarding than when you receive notes like that!

Good Times & Bad

There’s an old saying about good times and bad that goes like this: ‘The bad news is the good times never last. The good news is, neither do the bad.’

Change is in the wind at my university. Uncertainty and anxiety runs high.

I will now check off my career “bucket list” teaching at a college or university with the completion of I my seventh year of being a broadcast professor in May 2017 at Western Kentucky University. I didn’t have a career goal beyond college teaching.

Next Life Goal

These past two years, I’ve found that this “radio guy” loves to write. I’ve got both a weekly blog as well as a quarterly column in a national magazine. I’ve done podcasts, vlogs and radio interviews/shows in addition to my teaching/advising/professional activities/university service and consulting. I’m obviously not one to just sit on a couch and eat bonbons.

Excited About New Possibilities

One of the decisions I’ve made at this point in my life is that I wish to move closer to my family and grand kids. All of my life, I’ve let my career determine where I’d live. Then I was challenged to keep in touch with my family. With the passing of the last great grandparent, the torch has been passed, so geography just became more important to me than in the past.

I look forward to leveraging my experience in media, advertising, consulting and teaching in new and exciting ways. I have so much wisdom to pay-forward. I’m a passionate person looking for his next place to make a positive impact.

Think you and I might work well together? Reach out to me: Dick.Taylor@wku.edu

Just Say “No”

Megyn Kelly’s move from the FOX News Channel was made not to make more money but for Megyn to be able to spend more time with her family. Her reasons for making the move really resonated with me. I also want to put some balance into my life when it comes to family and career. It’s time to “just say no” to chasing an overly-demanding position that steals away my time and energy from my family. It’s time to make my next life goal be living a balanced life.

My story does not end here.

Stay tuned.

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Best of the Blog 2016

73Before I begin my 3rd year of blogging next week, I thought I’d take a look back of the Top 5 blog posts from 2016 and share with you the posts that received the highest readership and sharing from the year just past.

My Most Read Article in 2016

My most ever shared post received 3,725 views in a single day. It was published on February 28th and was “The Day the ‘Dumbest Idea’ Invaded the Radio Industry.” It told the story of a change in the way we measure business success. Before this new idea was born, Peter Drucker’s measure was the rule. The purpose of a business, said Drucker, was to create a customer. But that went out with leisure suits, the new crop of business wizards would proclaim. What replaced it was something that even GE’s Jack Welch has called “the dumbest idea in the world.” You can read that post here.

This post beat my beat my previous single day record of 1,816 set on September 6, 2015 with an article called “We Never Called It Content.” For my new readers, you  can go back and read that one here.

Second Most Read Article of 2016

Radio Would Be a Great Business…If It Weren’t for the Employees” said radio is a people business. Take away the people and do you really have radio anymore? You can read it here.

Third Most Read Article of 2016

SiriusXM Radio is Now Free” was an article that wondered what would happen if this satellite radio service offered some or most of its channels for free. What would that do to the revenues of the AM/FM radio industry? Even if they only turned on the top five music formats, it would mean drivers could listen to them wherever they drove across America, plus SiriusXM would have the ability to pop in promos for their other channels that remained behind a paywall. It’s almost too scary to consider the possibility. You can read that article here.

Fourth Most Read Article of 2016

Don’t Let Radio End Up Like Yahoo” told the story of how radio could learn from Yahoo’s mistakes. Yahoo went from being a company worth $120 Billion to its sale to Verizon for $4.8 Billion. The article shared the Top 5 Lessons of Yahoo for radio. You can read it here.

Fifth Most Read Article of 2016

Millennials Love Radio” shared how today’s Millennial generation nearly equal Boomers in listening to AM/FM radio. 91.3% of Millennials are reached by radio every week. 94% of GenX’ers are reached by radio and us Boomers come in at 93.5% reached by radio every week according to Nielsen. Radio continues to be the advertising medium that gets results when used correctly. Read the full article here.

Over 52,000 Readers

I’m happy to report that as I ended 2016, my second year of blogging saw over 52,000 readers come to this blog from all over the world. Broadcasters, educators and students have all stopped by to read an article or more that caught their interest.

This blog in media mentorship was created to pay-it-forward to the broadcasting industry that I will have been a part of for 50-years in 2017.

FREE SUBSCRIPTIONS

You can subscribe to this blog for FREE and get a copy delivered to your email IN box every week by going to the bottom right-hand part of the screen and clicking on the FOLLOW button. (If you’re accessing this blog via a mobile phone or tablet, that button may not be visible I’ve been told.)

Next week, I will begin year three of blogging with all new articles.

Thank You for reading.

Feel free to contribute your thoughts to the discussion in the comments. Together we can all learn by sharing our experience, knowledge and wisdom.

Happy New Year!

 

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“We Never Called It Content” EXTRA

1My latest blog post has gone viral.  Plus it’s been picked up and re-published by the radio trades, other blogs and today I just finished appearing on a podcast – along with Colin Cowherd – talking RADIO.

The podcast ends with a really interesting segment on why broadcasters use funny voices. It’s FABULOUS!

You can hear this podcast here:  https://soundcloud.com/radio-stuff-podcast/radio-stuff-113

You can read the blog post that started it all here:  https://dicktaylorblog.com/2015/09/06/we-never-called-it-content/

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Content Creation with Ryan Recker

Ryan WreckerToday, I’m happy to welcome a guest blogger to my blog site; Ryan Recker.

In 2012 Ryan was given the opportunity to program the legendary WOWO Radio in Fort Wayne, Indiana.

Ryan is a hands on programmer… doing just about everything from hosting mornings, doing the afternoon talk show, daily newscasts, running the board, and creating content across all mediums.  In the two years that Ryan has been WOWO’s program director, the station has won:

  • Marconi Award for Medium Market Station of the Year
    4 Spectrum Awards, including Station of the Year, Best Breaking News AND Best Newscast (which Ryan won)
    2 AP Indiana News Awards
    Federated Media Program Director of the Year 

Ryan is a cutting edge radio programmer that’s interested in content creation.  He kicked off a new series of videos on this very subject recently and Ryan reached out to me to be a part of it.  I’d like to share that video with you now.

Here’s Ryan Wrecker to introduce it:

I want to thank Phil Hendrie, Craig Benzine and Dick Taylor who spent some time to share a little part of their craft.  These are some really creative guys in their own rights, and they’re part of a small group of people who just ‘get it’.

For more in this series, visit Ryan’s blog:  http://ryanwrecker.com/content-creation-series/

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