Tag Archives: Bob Steele

Best of the Blog 2022

It’s been my tradition since I began this blog eight years ago to look back on the year just past and share with you the Top 5 Most Read articles over the last 52-weeks.

To date, 400 articles have been published and have been viewed over 273,800-times from folks around the world; maybe you missed them or perhaps you’d like to read them again.

Most Read Article of 2022

Radio’s most important assets are its broadcast radio personalities, yet the big radio owners continue to eliminate that very advantage. Worse, our industry has no plan to create a farm team of new broadcasters that will replace personalities who are retiring or have retired.

It’s this critical fact that prompted me to write Radio’s Leaking Listeners.” Apparently this article struck a nerve with thousands of readers when it was published in May 2022.

Second Most Read Article of 2022

I started off 2022 with a bang in my first new article of the year titled “Why I Stream ALL My Radio Listening.” Since my wife Sue (who edits this weekly missive) bought me an Amazon Echo in 2017, streaming has been my preferred way to listen to all thing’s audio and Alexa now inhabits four Echo devices and three televisions. Simple voice commands control what station I listen to and at what volume. In 2021, all of what was happening in our home was added to both of our cars using the Nulazy KM18 Blue Tooth receiver that immediately pairs with both Sue’s and my iPhones and our car radios have become nothing more than audio amplifiers.

Since I wrote that article, my good radio friend Gary James gifted me a C Crane Internet Radio that I’m thoroughly enjoying.

Third Most Read Article of 2022

Once upon a time in a land far away, a radio station had a team of people fully focused and dedicated to a single radio signal. Think of the incredible radio stations you listened to in your youth: WABC, WKBW, WRKO, WLS, WPRO, WDRC, KHJ, KFRC, CKLW etc. These were standalone radio stations with dedicated staffs that numbered ten or more times larger than today’s radio clusters, which are made up of 4 or more stations.

John Frost says that “Culture always changes in the hallways, before it changes out the speakers.” It’s a philosophy I’ve lived all my radio life, and was the genesis of “Great Radio Starts in the Station’s Hallways.”

Fourth Most Read Article of 2022

I often think about how much radio has changed since I began my career as a professional broadcaster in February 1968, 54 years ago. Local radio at that time told us who was born, who died, whether school was open or closed, what happened at the city council of school board meetings, what was going on in the world, our nation and our community. We depended on our hometown radio station for news, weather, sports and entertainment.

With so many of these needs now filled by other means, “What Purpose Does Radio Serve in 2022?

Fifth Most Read Article of 2022

Everywhere you turn you see “Help Wanted” signs, yet we see a radio industry that continues to eliminate people. In the article “Where Have All the People Gone”, I tackled the logic behind radio owners eliminating the very element that not only differentiates it from pureplay streamers, but is the attraction for most listeners – it’s radio personalities.

Most Read Article The Day It Was Published

Back on September 6, 2015, an article I wrote in the early days of this blog continues to hold the record for the most readers and comments the day it was published. Looking back, I see that it dealt with the same issue eight years ago that has only gotten worse, that being the elimination of the very thing that makes radio great – it’s radio personalities.

We Never Called It Content is the story of how a radio industry inspired me to make this my life’s career. It’s an article that’s now had over 5,000 views.

 Radio is an art form.

When you remove the artists, there’s not much left.

Why I Blog

I blog for broadcasters, educators and students, I blog to provide media mentorship and to pay-it-forward to the broadcasting industry that I have been a part of for over 50-years. I’m grateful for the more than 204,400-people from all over the world who have visited this blog (https://DickTaylorBlog.com) and have read an article that caught their interest.

Thank You for reading, next week I will begin my ninth year of blogging with all new articles.

Together we can all learn from one another by sharing our experiences, knowledge and wisdom. Feel free to contribute your thoughts to the discussion in the comments section. I read every one of them.

Happy New Year!

Dick & Sue

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UPDATE 1-7-2023: Both Sue & I found ourselves testing COVID+ as we started 2023 and are now focusing on our health to try and put this behind us.

The good news is that we’re both vaccinated and boosted and on medication that should have us back on the road to recovery.

While we were both very careful to always mask up when shopping and when we did dine out, we would go at off hours to avoid crowded restaurants, the new strains of COVID appear to be as reported, very contagious.

I will resume writing this blog soon.

Stay tuned.

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Best of the Blog 2020

It’s been my tradition on the last Sunday of the year, to look back at the year that has just past and share with you the Top 5 Most Read and shared blog articles of the past 52-weeks. Maybe you missed them or perhaps you’d like to read them again.

To date, I’ve published 334 articles that have been viewed over 218,000-times around the world.

Most Read Article of 2020

COVID-19 and the global pandemic completely obliterated our 2020 travel plans. But in November, we decided we could just as easily isolate ourselves in a mountain cabin as in our own home and so we traveled to Mount Airy, North Carolina, more affectionately known as “Mayberry USA,” the home town of Andy Griffith.

While there, I discovered the most unique and historic local radio station; WPAQ. Radio in Mayberry USAwould become 2020’s most read blog article.

Sue, (my wife and the editor of this weekly blog) and I are big fans of “The Andy Griffith Show,” TV’s second most popular sitcom behind “I Love Lucy.” Mount Airy embraces the spirit of Mayberry, a time when the most important question of the day was what the special was at the diner.

Read why this article touched the hearts of so many HERE

Second Most Read Article of 2020

Even before COVID-19 would turn radio furloughs into permanent layoffs, the radio industry was eliminating people. What were called RIFs (Reductions In Force) back in 2009, were now being called “dislocations.”

The article, Dislocation is the New RIF would see the most comments of any I had written in 2020 and come in as the second most read and shared article of the year. It was published on January 19, 2020.

Read why the radio industry, so many of us fell in love with and made a career of, is melting away HERE

Third Most Read Article of 2020

Let’s face it, radio sellers have always had to be the best in the business. You couldn’t see, touch, smell or taste radio advertising, it could only be consumed by the ear. But the power to plant the seed of an idea through the ear, can be the most powerful of all the senses when used correctly.

That’s why, when Nielsen announced in 2021, it would only list radio stations in its reports that subscribed to its service and not the audiences of the entire radio market of stations. I along with many others, felt that buying radio advertising would become much more difficult. It’s why I wrote Why Make Radio Advertising Harder to Buy?

Read more about Nielsen’s new “Subscriber First” policy that begins in a matter of days from now HERE

Fourth Most Read Article of 2020

The fourth most read and shared article of 2020, I didn’t even really write. What I wrote about was a simple poem written by Kitty O’Meara, dealing with the 2020 global pandemic, that was being widely shared on social media and labeled as something written about the 1918-1919 global pandemic and how history was repeating itself. My article was a takeoff on a radio feature Paul Harvey made famous, called “The Rest of the Story.” I know you will enjoy this wonderful poem by Kitty titled And the People Stayed Home.”

You can read it HERE

Fifth Most Read Article of 2020

Sue and I are baby boomers. We grew up with radio. I made it my career. So, when our city’s 911 Manager stated, “people don’t listen to radio anymore, but they’re really into social media,” and the head of the British Broadcasting’s Radio division said “radio, as we’ve always known it, has lost the faith of listeners,” I knew I had to write about it in an article titled Where Have All the Baby Boomers Gone?

Sadly, the radio industry continues to jettison the very people that connect its stations with the listening audience, the radio personality.

You can read the article HERE

Most Read Articles, Period

Two of the articles I’ve written over the past five years continue to garner traffic. They are “SiriusXM Radio is Now FREE” and “The Day the Dumbest Idea Invaded the Radio Industry”.

I actually updated my article on SiriusXM, when I read about the incoming 2021 CEO’s plans to consider offering some ad-supported channels that would be receivable by all SiriusXM radios and would not require a subscription. You can read that follow-up article HERE

The record holder for any of my articles, all 334 of them, continues to be “We Never Called It Content”. Over 3,500 people read and shared it the day it was published on Sunday, September 6, 2015 and to date, just shy of 5,000 people have read it and 68-people have left a comment about it. Read it HERE

Why I Blog

I blog for broadcasters, educators and students. I blog to provide media mentorship and to pay-it-forward to the broadcasting industry that I have been a part of for over 50-years. I’m grateful for the more that 164,000 people from all over the world who have visited this blog (https://DickTaylorBlog.com) and have read an article that caught their interest.

FREE SUBSCRIPTIONS

You can subscribe/follow this blog for FREE and get a copy of each week’s article delivered to your email IN BOX every Sunday morning. To subscribe, simply go to the bottom right-hand corner of your screen and click on the FOLLOW button. (If you’re accessing this blog via mobile phone or tablet, that button might not be visible, so be sure to do this on a computer or laptop.)

Thank You for reading, next week I will begin my seventh year of blogging with all new articles.

Together we can all learn from one another by sharing our experiences, knowledge and wisdom. Feel free to contribute your thoughts to the discussion in the comments section. I read every one of them.

Happy New Year!

Dick & Sue

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Play Records & Meet Girls

50th Anniv WRKO logoLast summer, WRKO held its 50th Anniversary Reunion in Boston. The original five personalities that kicked off “Now Radio in Boston” were all there; Chuck Knapp, J. J. Jeffrey, Al Gates, Arnie “Woo Woo” Ginsburg and Joel Cash.

Radio’s Best Friend, Art Vuolo, recorded the anniversary dinner and Saturday night reunion broadcast over 680AM-WRKO. I bought the two-DVD set, enjoying it all thoroughly.

Growing up in Western Massachusetts prevented me from hearing WRKO’s 50,000-watt Boston signal because of its directionalized North/South pattern and so hearing this incredible radio station was a delight only when I traveled to the eastern end of the Bay State.

Now Radio

For those that aren’t familiar with Boston Radio, WRKO brought the formatics of 93-KHJ Los Angeles to Boston under the leadership of General Manager Perry Ury. Before the station’s switch to Top 40 in March of 1967, the station was known as WNAC.

The Big 68 became WRKO with the launch of the new format and RKO Radio Consultant Bill Drake.

WRKO General Manager Phil Zachary

At the time of the reunion, Phil Zachary was Entercom’s Market Manager for Boston and overseeing WRKO. Phil was promoted to Market Manager of Entercom’s Hartford, Connecticut properties after the Entercom merger with CBS Radio.Phil Zachery

It was what Phil shared at the WRKO 50th Anniversary Dinner that most resonated with me and it’s what I’d like to share with you in this week’s blog.

Phil started off his talk by saying, “I got into radio as a disc jockey to play records and meet girls, like most of you, but I wasn’t as good as most of you, so I ended up as a manager,” adding that he’d been in radio for 41-years, 33-years as a general manager.

What WRKO Meant to Me

Phil grew up in Connecticut listening to parent’s favorite radio station 1080AM-WTIC, so he wasn’t one of the original members of the staff when WRKO was launched as Now Radio back in 1967. But he wanted to share with the audience what WRKO meant to him. Here’s what he shared:

“I was 13-years old and living in Hartford when this station (WRKO) came on the air. If you wanted to be in radio, there was no better place to grow up because there was WPOP, WDRC, 13-WAVES in New Haven and WPRO in Providence and everyone was working to get to New York or Boston, so I heard a lot of you guys as you were working your way up and I got to tell you I wouldn’t be here today if it weren’t for you.”

“To me, you guys (the radio personalities) were superstars. It is what caused me to say, this is what I want to do for a living. This is what I want to do for the rest of my life.”

“I have 300-employees now in this region and the thing I lament so much, and the thing you really need to celebrate here tonight, is that you are artists, you were real craftsmen, you were entertainers, you were right every bit, every bit, the equal of that music you played. And to this day, I can’t hear those records without hearing you between those records. And without those elements in-between, without who you were in-between, those records were meaningless to me. They don’t mean anything to me. And they don’t mean anything to a whole generation of people who grew up believing you were a part of those groups. That that’s who you were.”

“I have to sit here and thank you with all my heart, not only for making my young life so special but for allowing me the spark and the privilege to earn my living for the last 41-years in this business. You did that for me. You put me up here at this table. I am so thrilled and proud to be here with all of you because I listened to every one of you on the radio. Every one of you!”

“And I said, ‘How can I ever be as good as Mike Adams, how could I ever be like Chip Hobart, how could I ever be like J. J. Jordan…how could I ever be THAT FREAKIN’ GOOD…and that’s what’s missing today, is we just don’t have those types of people, and we don’t have those program directors.”

“There isn’t a day that I come off that elevator and the first thing I say to myself is, ‘holy shit, I’m general manager of WRKO,’ but the second thing I say to myself is, ‘holy shit I could have been on WRKO if I had a great program director, that cared about me, that called me on the hot line and said don’t do that again.’ And that’s what’s missing now, is that we don’t have artists anymore. We don’t have kids that come on the air before the Polish show on Sunday morning and play the tapes and play on the cue speaker the show they really want to do. We don’t have that anymore and one of the reasons we have the show on Saturday night (WRKO 60s Saturday Night) is because I can’t let that die. It can’t go away.”

“So please know how much you mean to me, how much you mean to our business and how honored we are as Entercom to be a part of this celebration.”

Thank You Phil

My own personal story is a parallel to what Phil shared. And I am in complete concert with all that he said.

We are real radio guys.

Radio’s legendary personalities have been lovingly captured by Art Vuolo and I encourage you to check out his website HERE and order some DVDs.Art Vuolo DVD recording

For those of us who made radio a career 50 years ago, it will remind you about why you got into this wonderful crazy business.

For those of you who want to know what radio was like before the internet and social media, it will be a wonderful, inspiring learning experience.

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After this article was written, a research report on the power of personalities was released this week. Tom Taylor’s NOW (4-24-2018) writes: “On-air talent is a huge draw” for AM/FM radio listeners, says Lauren Vetrano, Director of Content Marketing at Cumulus/Westwood One. She presents results from a new study with Vision Critical/MARU, and says “We asked 2,617 consumers how they felt about radio personalities. The results show a strong affinity and trust that marketers can use to their advantage in audio creative.” 68% of respondents “were able to name their favorite AM/FM radio DJ, personality or show.” More than half (52%) “say the main reasons they choose to listen to their favorite station” are specific people or shows. Lauren says “having a connection is about more than just preference…listeners develop loyal relationships based on humor and trust.” Read “The relationship between personalities and listeners is personal” by clicking HERE

You might also enjoy an article I wrote on this same subject back in September 2015 titled “We Never Called It Content.” I wrote:

Larry Lujack, The Real Don Steele, Robert W. Morgan, Dale Dorman, Ron Lundy, Salty Brine, Bob Steele, and so many, many more. These names I’ve dropped are all no longer on the radio. Terrestrial radio anyway. We radio geeks like to think they are now Rockin’ N Rollin’ the hinges off the pearly gates.

Everyone can understand the circle of life. People retire, people pass on.

But this past week saw the “forced retirement” of more big names in radio.

To read the entire article, click HERE 

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“We Never Called It Content” EXTRA

1My latest blog post has gone viral.  Plus it’s been picked up and re-published by the radio trades, other blogs and today I just finished appearing on a podcast – along with Colin Cowherd – talking RADIO.

The podcast ends with a really interesting segment on why broadcasters use funny voices. It’s FABULOUS!

You can hear this podcast here:  https://soundcloud.com/radio-stuff-podcast/radio-stuff-113

You can read the blog post that started it all here:  https://dicktaylorblog.com/2015/09/06/we-never-called-it-content/

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We Never Called It Content

Larry Lujack, The Real Don Steele, Robert W. Morgan, Dale Dorman, Ron Lundy, Salty Brine, Bob Steele, and so many, many more. These names I’ve dropped are all no longer on the radio. Terrestrial radio anyway. We radio geeks like to think they are now Rockin’ N Rollin’ the hinges off the pearly gates.

Everyone can understand the circle of life. People retire, people pass on.

But this past week saw the “forced retirement” of more big names in radio. Two of them that were on Los Angeles radio have a star on the Hollywood Walk of Fame. They delivered, according to what I’ve read in the trades, excellent audience ratings. So what happened?

Bill Gates once famously announced “content is king” as we entered the Internet age. Microsoft would give businesses WORD, EXCEL, PowerPoint etc. The business schools graduated a whole gaggle of spreadsheet nerds who excel at these computer tools. The Telcom Act of 1996 was the beginning of the consolidation of radio and when Wall Street would jump into this wonderful new investment opportunity.

When you look at radio stations via spreadsheets, you primarily are reducing everything to numbers. It completely eviscerates the human element from the decision making process.

Nobody turned on Steele, Lujack, Morgan, Dorman, Lundy, Brine, Steele and the rest of radio’s iconic personalities and said, “I’m going to get me some great content.” We turned on our favorite radio station because the people behind the microphone were members of our family. We enjoyed spending time with them. We knew that what we were experiencing, they were experiencing right along with us. They were local & live.

Radio is an art form. When you remove the artists, there’s not much left.

Radio is a pretty simple business. You play recordings people want to hear, you keep your hand on the pulse of the community you’re licensed to serve and report on what’s going on that people need to know and you hire personalities that become the audio glue that keep it all together running smoothly and engage the listener.

To support the expense of doing all of this, you work with businesses to expose their products and services to the audience you’ve attracted to your radio station.

The irony with today’s radio is that more radio stations operate out of a single location than at any time in radio’s 95 year history, but with less people per station than at any time in that same history. I wouldn’t be surprised to see Rick Moranis (Honey, I Shrunk the Kids) return to make a new movie about today’s radio called “Honey, I Shrunk the Staff.”

Frederick Allan “Rick” Moranis, a native Canadian, was a disc jockey on three Toronto radio stations back in the mid-70s performing on the radio under the name “Rick Allan.”

No one has a clue how much the employment in the radio industry has shrunk as the industry rushed to consolidate. What we do know is when you walk into any of these huge clusters; there are rows of empty cubicles, offices that are no longer occupied – it can be depressing.

I’m not saying that radio, like every other business, shouldn’t be running more efficiently and taking advantage of technology to control the costs of operation. But the buzz you hear is that the fat cutting has become cutting the bone.

As Ken Levine wrote in his blog about the state of the radio industry:

“In the past when a great disc jockey got fired he would simply show up elsewhere. But who knows today? Nobody is hiring. They’re all just firing.”

Today’s radio is being driven by Excel spreadsheets and PowerPoint presentations trying to put a pretty face on the new strategy. But radio is more than just studios, transmitters, and now websites/social media, radio is made up of people, albeit fewer of them by the day.

Radio was never a just a job. Radio was a mission inspired by people who were passionate about all the medium could be. Everyone inside a radio station worked towards this common goal, just like the people at Google, Apple, Southwest – to name a few – do.

People didn’t get into radio, radio got into people.

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