Tag Archives: Streaming Radio

FM Chip, Data Usage & Streaming

121Apple recently introduced the iPhone 8, iPhone 8 Plus & iPhone X (it’s 10th anniversary iPhone). Each of these new iPhones have an FM chip in them, I’ve read, that if turned on, could receive OTA FM radio signals, but these chips are not activated.

I’m not an engineer, but I suspect there’s more to making an iPhone receive FM radio than just turning on a software switch. I will let those more knowledgeable about these things weigh in on this aspect.

Streaming Audio & Data Usage

One of the reasons broadcasters cite for having FM chips activated in smartphones is that it uses less battery power and doesn’t consume your data plan like streaming does.

And the other reason is that FM radio stays on-the-air when cell towers go down in a storm, like Hurricanes Irma or Harvey.

NextRadio says it’s seen a big percentage jump in usage to their App in Florida during Irma by allowing a smartphone equipped with an FM chip to listen to over-the-air FM radio broadcasts.

Verizon’s Smallest Data Plan

I’m a Verizon customer. Have been for a long time. I was on their unlimited data plan until a Verizon rep said my data consumption was not even half of Verizon’s smallest data plan and that I could cut my monthly phone bill in half by getting off that plan. So, I did.

This past Memorial Day weekend I streamed Allan Sniffen’s WABC Rewound while driving from Massachusetts back to Virginia. I consumed almost all of my 1GB plan due to this. I called Verizon about what I could do and was told they would switch me to their new small data plan at no charge. It’s now 2GB, plus any unused data rolls over.

I have something like 4+GB now and it grows because most of my music streaming is done when I’m connected on WiFi and not over-the-air.

I expect that this will be expanded again by Verizon due to competition from other wireless carriers.

T-Mobile Unlimited Music Streaming

Back in July 2016, I wrote a blog article titled “SiriusXM Radio is Now Free.” That article still sees lots of traffic from people searching for this service. I think they thought I wrote that it was now free, but the nature of the article mused what if they made some of their music channels free and then sold commercials in those nationwide free music channels. It’s actually something that’s been kicked around by America’s only satellite broadcaster.

But in 2014, T-Mobile introduced “Music Freedom.” T-Mobile wrote, “With Music Freedom, T-Mobile Simple Choice customers can stream all the music they want – without ever touching their high-speed data – at no extra charge.”

Then in 2016, T-Mobile expanded this to more than 100 music and video services. T-Mobile CEO and president John Legere vlogged: “Music Freedom and Binge On have radically changed the way T-Mobile customers watch video and listen to music.”

T-Mobile & Sprint Merger

CNBC says that T-Mobile and Sprint are in active merger talks. If they do become one, they would become America’s second largest wireless carrier. Can you see how both Music Freedom and Binge On would provide a very competitive stance to AT&T and Verizon?

Radio’s Streaming Effort May Be Screwed

Then Mark Ramsey published part one of a two-part blog post titled “Radio’s Streaming Effort May Be Screwed – Part 1” and showed Triton streaming activity for broadcasters and pureplays year-over-year. It’s not pretty. Pureplays up 16.2% and broadcasters down 1.6%.

Radio is not getting more important in the streaming world.

I believe it’s because, like most people, I listen to OTA radio using a device designed for listening to this service, a car or home radio set.

When I stream, I go to things I can’t get over-the-air, like Smooth Jazz music.

I put two new Smooth Jazz radio stations on the air in my radio career. Both of them are gone, as is the format in most radio markets in America today. Streaming is about the only way to listen to this genre of music.

Streaming Audio & NetFlix

Streaming audio teaches people to expect a different listening experience as Netflix taught people to expect a different viewing experience. Like getting an entire season of a show (House of Cards, for example) released on the same day and not dribbled out one episode per week, like broadcast TV.

Dave Van Dyke’s Bridge Ratings just showed how broadcast radio is being impacted by streaming: “New behavior by on-demand streaming listeners has accelerated time-spent-listening attrition because radio has not been able to accommodate the volume of songs released by popular artists.”

Broadcast radio can now sympathize with broadcast television with the way new product is released to the listening/viewing audience.

JJJRH

In my broadcast capstone class, one of the books my students read was by Gary Vaynerchuk called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”

Gary skillfully shows how you can’t take your message and just paste it across all the various forms of social media. That each platform is like a different radio format. Your message to be effective and cut through needs to be molded to fit the social medium. Facebook is different than LinkedIn that’s different from Twitter, that’s different from Pinterest et al.

I believe it’s the same with taking your radio station’s over-the-air signal and simply streaming it (with a few exceptions, like a 1010 WINS or WTOP).

When your offering can be as easily received, as every other audio offering from anywhere in the world, yours will need to be either the very best, very niched or one-of-a-kind.

 

10 Comments

Filed under Education, Mentor, Radio, Sales

Radio, the Same on Every Device, It’s Time

Once upon a time, cars were steered by a stick. The throttle was located on the steering wheel. The high beams switch was located on the floor. And it was different in every car. Computers started off all being different just like the software programs they operated. Today, the only real learning curve is switching between Microsoft and Apple for computers or Apple and Android for smartphones and even they aren’t all that different anymore.

It’s time for radio to standardize.

AM, FM, DAB, DAB+, HD Radio, HD2, HD3, HD4, Streaming….it’s insane. It’s confusing.

Norway, a country about the size of New Mexico has decided to standardize radio around the digital broadcast format. No more AM or FM, just digital. This caused uproar around the globe, but aren’t the Viking folks really doing radio in their country a favor? Standardizing around a single format?

Just imagine if the world operated on a standardized radio platform? All car manufacturers could build a universal radio platform into their vehicle dashboards worldwide and smartphones could all be designed to be used as radios anywhere in the world. Computers, tablets and even radios could all be on the same platform. Less variation in the method of transmission would be more impact.

Likewise, radio programming from any single source should be the same on all devices, not one way over-the-air and another way if you pick up the same broadcast on a stream. If you want to listen to a radio station in Los Angeles and you’re in Boston, you should hear everything being broadcast by that LA radio station. For the incremental dollars, broadcast radio stations degrade their streams with bumpy transitions, high repetition of nonsense filler material and just plain too long breaks; especially compared to commercial breaks on the pureplays.

The pureplays are paying 100% attention to their streams because it’s all they have. Broadcast radio stations handle their streams as an afterthought; if they even give them that much attention.

Hindsight is 20/20. Without changing, historians of broadcasting might one day say “What were they thinking?”

Radio owners and operators need to employ a technique called “premortem.”  What you do is imagine yourself in the future after your project has crashed and burned. In radio’s case, that would be to imagine that AM/FM broadcast radio has ended. The drill is to assume the patient died. You’re screwed. Everything that could go wrong did. You start there and ask “Why?”

Attacking the problem in this manner allows people to freely speak to the reasons things failed without retribution. You can’t kill a patient that’s already dead. See the magic in this exercise?

How could radio be improved on all platforms with this kind of thinking today?

I talk with lots of radio folks every week and in a hushed whisper they will freely share what they know to be wrong with radio today. But they in essence are “winking in the dark” and no one is stepping forward to say “the emperor has no clothes.”

Well here’s a way to do get everyone playing “devil’s advocate” and brainstorming ideas to improve radio programming, delivery and standardization.

If not now, when?

35 Comments

Filed under Education, Mentor, Radio

AM Radio, Streaming Radio, FCC Spectrum Auction & the Future

6Every June, I set-off on a road trip back to New Jersey to speak at the annual New Jersey Broadcasters Convention and Gala in Atlantic City. The roundtrip spans 3-weeks and I drive over 3,000 miles.

This year on the drive up I listened to AM radio and on the drive back I listened to streaming radio. I’d like to share my thoughts with you about what I heard and observed, as well as ponder what the future of both might hold.

Small signal AM radio stations primarily identify themselves with their FM translator dial position (How’s that saving AM radio?). The “pups” are mostly syndicated, automated, religious, sports or Spanish. They aren’t very engaging, which is probably a good thing if you’re driving because you don’t care when you lose the signal. Oh, and just try to hear their translator FM signal; forgetaboutit.

The “big dawg” signals (Bill Bungeroth, former Cumulus Broadcasting president used the term “big dawgs” for those monster signal radio stations and “little pups” for everything else and that’s where I picked it up) on AM like WOWO in Ft Wayne, Indiana, WJR in Detroit, Michigan, WLW in Cincinnati, Ohio and KDKA in Pittsburgh, Pennsylvania are in another universe when it comes to radio programming.

While listening to WOWO, I heard a powerful morning show that was fun, engaging and tuned into the Ft Wayne area. WJR told me about Frankenmuth, Michigan while their midday show was broadcasting live from this unique resort town on the great lakes. WLW was talking about how the Cincinnati police were getting body cameras and how they were loaning them to the news folks in Cincinnati to wear and learn how they work. It was fascinating radio. And KDKA was a potpourri of information about all things Pittsburgh; thoroughly engaging and very enjoyable.

I rode each of these big dawg stations for hundreds of miles and enjoyed listening to them every minute. Each was different, unique, fun, engaging and LOCAL.

The observation I made was that maybe the AM band should be reserved for these high power AM signals that have the bench strength to do great radio.

My drive home started in Albany, New York. I drove back to my hometown in Western Massachusetts following the NJBA Convention and Gala to visit a close family member that had suffered a significant stroke. Thankfully, that situation is improving daily.

I decided my drive back to Kentucky would focus on the other kind of radio available these days; streaming radio. My streaming provider of choice is called Radio Tunes. I like this service because their music formats are curated by people who know and love their genres. Jimi King out of London, England curates the Smooth Jazz channels. Smooth Jazz is a format that has almost completely disappeared from America’s airwaves.

Side Note: WNUA in Chicago, Illinois was a top five radio station playing the Smooth Jazz format. That is until the PPM became the listener measurement currency in Chicago and the other top 48 American metros chasing this format off FM radio. Is Smooth Jazz a PPM unfriendly format for PPM encoding? Might a Voltaire have helped Smooth Jazz? Just asking.

My first day of my 15-hour drive back home allowed me to listen to this streaming radio station through my iPhone4S fed into my car’s audio system with no dropout, no buffering, no disruption of any kind. The audio fidelity beats anything coming out of AM or FM terrestrial radio or SiriusXM too.

On day two of my drive home, I again put on Radio Tunes’ Smooth Jazz channel knowing that Jimi King and Stephanie Sales would be hosting a LIVE 3-hour Smooth Jazz show (they do this every Sunday). This makes Radio Tunes into a real radio station, though I will admit that I love the channel mainly because of all the things it doesn’t do the other 165 hours a week. However, for three of the 7-hours of my second day’s drive, the companionship was really nice.

Again, I experienced no disruption to my listening as I proceeded from Maryland and through the state of West Virginia and into Kentucky. I carried Radio Tunes all the way into Lexington, Kentucky where I stopped to have some lunch.

While eating lunch it occurred to me how well my reception to streaming radio through my smartphone was. It’s scary good when you think about it. Excellent fidelity, no dropout, buffering or other disruptions.

Brian Solis recently spoke at the PromaxBDA Station Summit and told attendees:

“Disruption happens because someone innovated and innovation changes behavior. A good place to start is thinking about a mobile experience. 74% of businesses have no plans to optimize their sites for mobile viewing meaning they don’t have a plan to stay competitive in the increasingly mobile world. If most content experiences are starting here, then that experience needs to be reimagined.”

It wasn’t until I left Lexington that I found gaps in the cell service and finally gave up my experiment of listening to streaming radio through my smartphone in my car.

My observations were cell service is becoming ubiquitous. There are times when having the companionship of LIVE personalities are appreciated versus just streaming music without any talk. Your smartphone gets really hot when you stream on it continuously for a lot of hours. The data use for streaming audio is not huge, like streaming videos or downloading pictures and if all the cell companies make streaming audio free from a person’s data usage plan, it would provide a serious threat to over-the-air radio. Just as Netflix, HBO, Showtime and other OTT (over-the-top) TV services are proving a challenge to cable companies, OTT radio services could be just as challenging to the radio industry.

Then I read this article “Could LTE Broadcast Technology Supersede Over-The-Air Broadcasting?” Listen to what this technology can do:

“LTE Broadcast is based on the eMBMS (Evolved Multimedia Broadcast Multicast Service) point-to-multipoint interface specification developed for delivery of any content received by multiple viewers at the same time, including files and emergency alerts as well as broadcast video. The motive in all cases was to avoid consuming large amounts of bandwidth through transmission of the same data over multiple unicast sessions, which is particularly expensive in the case of HD video.”

Does that get your attention? Then read this second article “Further Consideration of LTE Broadcast”:

“LTE Broadcast is the most efficient mechanism to distribute the same content to many users, and is an important solution to address the 1000x data challenge. Initially focusing on venue-casting, LTE Broadcast can address many other media distribution such as software updates and breaking news. The evolution of LTE Broadcast makes it dynamic and more scalable, and in the long term, takes it even beyond mobile as a solution for next generation terrestrial TV.”

And anything done for TV is even simpler to do for radio.

LinkedIn CEO Jeff Weiner has been reported saying:

“There is a widening skills gap where the existing workforce has been educated and trained to obtain jobs of yesterday and not the jobs of today and tomorrow.”

The broadcast game is rapidly moving to the cellular platform. If you’re wondering why Tim Cook is jazzed about Apple Music it’s because he understands broadcasting is entering a new era. The future belongs to those who can deliver superior content to the global village known as planet Earth.

Now which company do you think has a better chance of winning this race? Apple with $178 billion cash in the bank or, I don’t know, say iHeartMedia with $20.7 billion in debt?

The FCC’s spectrum auction is all about creating more spectrum for the mobile communication platform.

Now do you understand why spectrum is being reallocated?

3 Comments

Filed under Education, Mentor, Radio, Sales