As a boy, if I wanted to hear music, there were two choices: AM Radio & a phonograph player. Seven decades later, I can’t count the number of choices I have to listen to music, but most of them have something to do with the internet.
More than 64% of individuals primarily choose to play music
over the internet.
– International Federation of the Phonographic Industry (IFPI)
Growth In The Recorded Music Market
The IFPI Global Music Report discovered that the recorded music market grew globally by 9.0% in 2022, driven primarily by paid subscription streaming.
Subscription audio streaming grew by 10.3%.
And yes, Sue and I are among the folks who pay for streaming music subscriptions. Why do we pay to hear our music streamed? Well, for one thing, the musical genres we enjoy can no longer be heard on over-the-air (OTA) broadcast radio. Paying a small fee eliminates annoying content while allowing access to an infinite music library.
CD 101.9 FM – Smooth Jazz
What originally sent me to the internet to find a music streaming station was when WQCD, better known as Smooth Jazz CD 101.9, ceased programming this genre of music.
From August 22, 1988 until February 5, 2008, this radio station had been the greater New York City metro’s place to relax; till it wasn’t.
In fact, the smooth jazz format has basically vanished from broadcast radio in the United States but thrives quite well on the internet. My favorite streaming stations for this genre are curated by Radio Tunes.
Broadcast Radio’s Challenge
While broadcasters are getting themselves all in a lather about “saving AM radio” and whether or not AI (Artificial Intelligence) can replace live personalities, maybe what the radio industry should be focused on is where people are getting their music in a 21st Century World. This graph really tells the story of today’s music consumer.
64% play their music over the internet.
17% listen to music on the radio.
Smooth Jazz CD 101.9 Returns
If you pine to hear Smooth Jazz CD 101.9, it’s back, but only as a streaming radio station. You can listen here: https://smoothjazzcd1019.com/ or you can just say “Alexa, play Smooth Jazz CD 101 9” like I do, when I stream music from the internet.
Music is personal and the internet allows all of us the ability to hear what we want, when we want to hear it. Knowing this, broadcast radio – now more than ever – needs engaging personalities that make an emotional connection with listeners beyond the music they play.
“Without music, life would be a mistake.”