AM Radio in Retreat

While the National Association of Broadcasters (NAB) is still pursuing its goal of getting Congress to pass the “AM Radio in Every Vehicle Act*,” the number of AM radio stations on-the-air continues to shrink.

How Many Radio Stations Are There?

Inside Radio published the latest FCC radio station count and the number of AM radio stations on-the-air continues to shrink.

In 1968, I passed my 3rd Class Radiotelephone FCC License, Broadcast endorsed, it was also the year that the Federal Communications Commission (FCC) began publishing its Broadcast Station Totals reports.

At that time the FCC said that 4,236 AM radio stations and 2,306 FM radio stations were on the air.

In December 1990, the next report the FCC published became available showing 4,987 AM radio stations and 5,832 full power FM radio stations were now on the air; plus, another 1,866 FM translator/boosters.

It’s worthy to note that the general public cannot tell the difference between a:

  • Full power FM
  • FM booster
  • FM translator signal

as to the FM listener they all are received on a standard AM/FM receiver. Only broadcasters, broadcast engineers and the FCC are concerned about such distinctions.

So, in just the first two decades of my radio career, FM signals outnumbered AM signals by 2,711.

Telecommunications Act of 1996

On February 8, 1996, President William Jefferson Clinton signed into law what is commonly referred to as “The Telcom Act of 96.” The intent of the legislation was to allow more companies to operate in the communications space, but what actually happened was a flurry of mergers and acquisitions as corporate media giants bought out small, local broadcasters.

The FCC reported that as of February 29, 1996 there were:

  • 4,906 AM stations
  • 7,151 FM stations
  • 2,527 FM translators/boosters on-the-air

almost two FM signals beating the airwaves to every AM signal.

A year after the Telcom Act of 96, the number of AM signals began its decline to:

  • 4,840 (a loss of 66 AM signals in one year)
  • full power FM signals increased to 7,295 (up 144 FM signals)
  • FM translator/booster signals grew to 2,744 (up 217 FM signals)

While AM radio signals were signing off, FM radio signals were growing by an additional 361.

Ten Years After Passage of the Telcom Act of 96

On March 31, 2006, ten years after the Telcom Act became law, and the consolidation of the radio industry began, the FCC Broadcast Station Totals report listed:

  • 4,759 AM signals
  • 8,989 full power FM signals
  • 4,049 FM translator/booster signals

and now something new began appearing, Low Power FM signals (LPFM) which numbered 712,  meaning the radio listening consumer could now access 13,750 FM signals versus 4,759 AM signals.

Wall Street investors were clearly showing more interest in FM signals than AM signals as their money poured into the radio industry.

Twenty Years After Passage of the Telcom Act of 96

Twenty years after President Clinton signed the Telcom Act and consolidation continued squeezing out the mom and pop broadcasters, the FCC Broadcast Station Totals report listed:

  • 4,680 AM signals (down 307 signals from the day I began my broadcast career)
  • 10,811 full power FM signals
  • 6,582 FM translator/booster signals
  • 1,516 LPFM signals

AM signals totaled 4,680 and FM signals totaled 18,908.

Radio Broadcast Signals 2024

Which brings us to the present day report, March 31, 2024. The FCC Broadcast Station Totals report now lists:

  • 4,427 AM signals
  • 10,983 full power FM signals
  • 8,913 FM translator/booster signals
  • 1,960 LPFM signals

Remember, the radio listening public DOES NOT distinguish between the different classifications of FM signals, as they all appear on the same FM radio receiver they are using.

To the radio listener, they have

4,427 AM signals compared to 21,856 FM signals

they can access. Almost 5 times as many FM signals as AM signals, and each year we witness those AM signals either reducing their power or just signing off-the-air and turning in their FCC broadcast license.

Radio Dominates in Vehicles

The latest research from Quu ( www.quureport.com ) shows that in 2023 model vehicles:

  • 100% of them have an FM radio
  • 98% of them have an AM radio
  • 98% of them have Android Audio
  • 98% of them have Apple CarPlay
  • 92% have SiriusXM
  • 70% have HD Radio

What surprised me about this research report, was that this was the first time I’ve ever seen separate AM and FM numbers listed. All reporting about radio usage should list AM and FM listening separately. I feel it is disingenuous to give the false impression that AM and FM broadcast signals contribute equally when that’s clearly NOT the case.

Having access to an audio service does not equate to usage.

Fred Jacobs in his TechSurvey 2023 for example, revealed how HD Radio was only listened to by 16% and SiriusXM was only listened to by 28%, which shows that despite their high availability numbers in vehicle dashboards, usage is still low. Unfortunately, AM/FM is never broken apart, but listed together so can they can garner 86% of the listening.

I’m thinking that both HD radio and SiriusXM usage might eclipse AM radio listening, if we were allowed to see AM and FM usage shown separately.

Vehicles On The Road in America Today

According to S&P Global Mobility, there are 284 million vehicles on our roadways and the average age of them continues to rise to a new record of 12.5 years. About 23% of all passenger cars now are 20 years or older with the bulk of them made between 2015 and 2019.

By 2050, when electric vehicles are projected to make up 60% of new sales, the majority of vehicles on America’s highways will still be powered by gasoline, because most vehicles today last twenty years meaning AM radio will still be in most cars, but the bigger question is how many AM radio stations will still be on-the-air.

Radio Needs To Look Forward

In ten to twenty years, AM radio will be at best a niche way to listen to audio.

Where the radio industry and the National Association of Broadcasters should be focusing their time is keeping FM radio viable, in all vehicles and FREE!

Sadly, the FM band is becoming overcrowded with signals and this, I believe, needs to be seriously addressed.

Finally, I would like to believe, as does Scott Shannon, that radio can still succeed in the 21st Century if it will just be “authentic, local, magical, and deliver an audio product with passion.” Or as radio programming consultant and author Valerie Geller puts it:

Great radio is interesting people communicating with listeners

by telling the truth, making it matter and never being boring.

14 Comments

Filed under Education, Mentor, Radio, Sales

14 responses to “AM Radio in Retreat

  1. Most cell phones offer an FM radio option, but I have never seen one with AM.

    Liked by 1 person

    • iPhones never did Paul. Also, the ones that did, needed to have wired ear buds, as they were used as an antenna.

      While I never actually had one of these phones to see how it all worked, I can listen to virtually any radio station in the world via streaming on my iPhone.

      I have several Apps that allow me to do this.
      -DT

      Like

  2. Scott Shannon is right. The content on radio, doesn’t matter if it’s AM or FM may attract an audience, but the content IS the problem.

    People use radio as a source of information FIRST, then entertainment. And much of the entertainment is not that compelling because it’s not local and doesn’t mean anything to the local audience.

    Just last week, a WABC personality was rejecting the idea of going syndicated he says because syndication is not local.

    Even in these days of voice tracking, if you track with local people and you are providing some type of local information and are talking about local things, you sound on air like you live there. And the audience does think it’s live because you’re talking about things which are going on in the community right now.

    How does that really work when the break starts off with, “Well, here we go…here’s your D-bag of the week…”? Answer, badly. It just doesn’t sound local. And that’s because, it’s not.

    And there is too much of this bad voice tracking going on.

    How many of these lower powered “sports talk stations” give time and temperature on breaks? You can program your computer to do that. You can have traffic reports in drive time.

    Or, are you happy with that 0.3 you’re getting on your AM? “But, what the hey?”, they say, “It’s on the air”. 

    But does it serve interest, convenience and necessity? 

    I say it’s one of the three, perhaps, “interest”. But, neither of the other two.

    And your higher powered FM that you’re running with a syndicated music format that you just let run without service elements? Wonder why it’s only getting a 2 or 3 share?

    Maybe the programming is the problem.

    But just let it sit there and die. And count what cash you make.

    Until it, too dies.

    That’s radio today.

    Liked by 1 person

  3. James Heckel's avatar James Heckel

    As a Sirius subscriber I seldom listen to terrestrial radio. But riding in an older vehicle the other day I was exposed to a local FM pop station. It reminded me why I pay Sirius: Three songs, followed by nine ads. It was, in a word, unlistenable.

    Perhaps a “less is more” philosophy, i.e., fewer ads that cost more, is in order for terrestrials. The advertisers get exclusivity, and the listeners get more of what they came for: content.

    And it’s free.

    Liked by 1 person

  4. Mark Portzer's avatar Mark Portzer

    You are exactly right Dick. The FM band is so cluttered with translators, multi stations, LPFM as well as the licensed FM commercial stations, the band is simply overwhelmed. Voice tracking and automation has made FM radio as bland as AM radio has become. Gone are the days when DJ’s were entertaining as well as spinning records. Much of the blame besides technology, goes to the FCC. A sad state for terrestrial radio.

    Liked by 1 person

    • Thank You Mark for adding your perspective.

      I often wonder, if the people making statements actually ever listen to today’s over-the-air AM or FM radio. I can’t be the only one experiencing these things.

      Thanks for letting me know I’m not alone.
      -DT

      Like

      • Mark T. Portzer's avatar Mark T. Portzer

        I would like to add that the same situation exists in the Philippines, where I am now living, although not quite as bad as the U.S. Recently, I visited Singapore and to my dismay, discovered that AM no longer exists there. The last AM signal went dark in 2007.

        Liked by 1 person

      • Thank You Mark for sharing this news. I’ve been reading that the number of countries around the world still supporting medium wave broadcasting continues to diminish.
        -DT

        Like

  5. More news of AM radio being turned off in the UK.

    BBC Radio 4’s medium wave transmitters closed today. Global is turning off a number of AM transmitters including Gold in Manchester, the UK’s second largest city.

    AM has already been effectively turned off in almost all of continental Europe (Spain and Romania remain outliers). Only the Americas, Australia and India still seem to use it in significant numbers.

    -James Cridland

    Like

  6. simone9e14ee9287b's avatar simone9e14ee9287b

    A general observation on listeners: my wife and I have a large number of younger friends. Most of them do not regularly listen to AM radio stations which still employ live, local talent. If I try to introduce them to one of the few remaining “housewife’s friend” type of deejay, they are not impressed. The culture has changed enormously over time. What is the secret ingredient to attracting Generations X, Y, and Z to the friendly personable announcers as we commonly shared 50-70 years ago? Whoever can unlock that question could potentially turn a profit again on AM.

    Like

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