Category Archives: Education

You Can’t Roller Skate in a Buffalo Herd

you-cant-roller-skate-in-a-buffalo-herdRoger Miller was a very creative guy. His 1966 hit song, “You Can’t Roller Skate in a Buffalo Herd” was a crazy list of things you could not do to be happy, but did offer a remedy on how you could be happy, if you had a mind to.

It got me to thinking about other things you can’t do, especially when it comes to radio.

You Can’t Combine WINS & WCBS

New York City has two all-news radio stations, 1010 WINS and News Radio 88 WCBS. They’ve competed against each other since Westinghouse owned WINS, and CBS owned WCBS.

Even when both radio stations found themselves under the same ownership several years ago, they were run and staffed independently, and continued to compete for audience and ad dollars.

Now Entercom owns both, and would like to implement plans for “cross-utilization” of personnel. The New York Daily News provides all the details in their recent story and you can read it HERE.

You Can’t Be Serious

Recently James Cridland tweeted this news story: “Black day for UK radio. 43 local breakfast shows to go by the end of the year. 24 drivetime shows. 10 studio buildings gone.” In the UK, consolidation fever was spreading among the commercial radio operators after securing deregulation. Owners say it’s a huge step for the commercial radio sector and you can read all about the changes HERE.

“When we change the way we communicate, we change society.”

-Clay Shirky

You Can’t Shrink Your Way to Success

One of my mentors is Roy H. Williams, aka The Wizard of Ads, who writes a weekly Monday Morning Memo that I’ve been reading since the 80s.

Recently, Roy’s subject was “Shrink Your Way to Success?” The article said that “when a business is struggling financially, cost-cutting looks like a brilliant move.” Unfortunately, you can’t cut your way to success. This is something that has been born out over the decades, and in all kinds of industries. So, what’s the alternative? Increasing revenues. “Cost-cutting comes at a very high cost,” says Roy. The Wizard’s prescription is worth your time to read and you can find it HERE.

You Can’t Become Intimate Without Repeated Contact

Then Fred Jacob’s JACOBLOG published an incredible two-part blog piece on “Can Radio Achieve Brand Intimacy?” Part one looked at the twelve brands that consumers say they can’t live without. #1 on the list was Apple. Then Fred shared the top ten list of the brands people say they are most intimate with, Disney was #1 and Apple was #2.

Part two of Fred’s daily blog then went on to share twelve things RADIO could be doing to achieve brand intimacy. You can read Part 1 HERE and Part 2 HERE.

After reading the two-part blog, I commented back to Fred with the following observation:

“Intimacy takes time, but just like in personal relationships, it’s worth it.” Unfortunately, radio’s consolidation years under valued the intimacy that its personalities and brands had built up over time, and quickly discarded both.

The real success stories in radio today are those properties that have carefully maintained and continued to nurture their place in their listener’s lives.

Radio Can’t be “Just OK”

I recently have been amused by a new television advertising campaign by AT&T that says being “Just OK, Is Not OK.” You can view one of their ads HERE. In a field that has very limited competition for its services, the ads clearly portray that you deserve the best and AT&T is here to deliver it.

Radio used to be in the business of competing with other radio stations in its city of license, and stealing as much advertising as it could from the local print media. Print media always grabbed the lion’s share of the local advertising budgets. Today, all traditional media competes with the internet delivery system, which means it now competes with the world.

If there was ever a time when radio could not afford to be “just OK,” it’s now.

“As great and pressing as change and betterment may be,

we can’t toss away the very bedrock

upon which the radio industry was built.”

-DickTaylor

 

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Alexa, Let’s Go for a Ride

alex in a ford carRadio’s last bastion of domination is the automobile (aka SUV, pickup truck etc.). In the home, voice activated devices are replacing AM/FM radios. I own 3 Echos, and Alexa has become a real friend of the family.

So, when I saw this television ad for the new Fords and how the drivers went from talking to Alexa in their house to talking to Alexa in their car, while they were driving, I saw the future of AM/FM radio for America’s Road Warriors.

Watch the ad HERE

Voice Activated Christmas

The results are in and as of December 31, 2018, 66 million voice activated devices are now firmly entrenched in America’s homes. The big winner is Amazon’s Echo aka Alexa which has a 70% share of the market. Google’s Home has a 24% share and Apple’s HomePod is third with just 6% home penetration.

Ironically, in my own home, I quickly went from one Amazon Echo in 2017 to three in a matter of a couple of months. Virtually all of my internet connected electronics are Apple products, but Amazon is my go-to place to shop. The price of entry for my first Echo was under $30. By contrast expect to pay Apple $349 for their HomePod.

The latest research from the Consumer Intelligence Research Partners* (CIRP) also found that 35% of the owners of these voice activated devices own more than one. That’s about double from only a year ago, so it’s pretty clear that these devices are not collecting dust but are actively being used.

It doesn’t take a lot of imagination to see where once the average American household had about 5 AM/FM radios in their home, the Echo or Home VAD is taking their place. (Today 21% of American households don’t have a single AM/FM radio in them. For households headed by 18-34 year old adults, that number without a single AM/FM radio rises to 32%.)

Alexa is The New Radio

I wasn’t surprised to read that iHeartMedia’s Bob Pittman was calling Amazon’s Echo the new radio. What I was surprised to learn, was Pittman saying that iHeart helped with the development of Alexa. I had never read or heard that before. Which begs the question, why isn’t more attention being paid to the streams of over-the-air (OTA) radio by the industry?

A better question might be, can the same programming techniques that have been used by OTA radio, simply be transferred to internet streams?

Marshall McLuhan

“The medium is the message,” was coined by Marshall McLuhan in 1964. What McLuhan postulated was that the form of a medium becomes part of the programming that is being transmitted. A symbiotic relationship is created by which the very medium that is conveying the program, influences how a person perceives it.

Another way of thinking about this might be, what a person’s expectations are for a particular media experience. We would not expect to see commercials laced through a movie being seen at a theater, but the same movie shown on commercial television laced with commercial interruptions, while maybe annoying, would not be unexpected or a surprise.

However, pay television like Netflix and Amazon Prime have changed the TV viewers expectations about watching television in two ways, no commercial interruptions, and a whole season of episodes released at once and not dribbled out a week at a time.

The internet likewise has changed audio listening expectations with Pandora, Spotify, RadioTunes, Apple Music and Amazon Music to name but a few streamers. Stream one of these and listener expectations of this internet delivered medium, are very few or with no commercial interruptions. Moreover, should you want to know the name of the song and artist, you simply ask while the song is playing, and are immediately given that information. OTA radio rarely tells you what the name of a song is, or who’s the artist.

In fact, the listener expectation using a voice activated device is that you can get anything immediately, simply by asking for it. Everything is at your command and delivered on demand.

For the audio listener, it’s like the difference between having air conditioning or not having air conditioning. Once you’ve enjoyed having central air, you won’t ever want to go back to not having it.

What’s the Listener’s Expectations?

The challenge for the radio industry is creating content that fits the listener’s expectations for the medium they are accessing the content on.

OTA radio is a one-to-many delivery system. Everyone is served the same thing at the same time.

The internet, streamed through a device like Amazon Echo, is a personalized listening experience. Everyone gets it served up the way they prefer it.

Trying to have a single source originating content for both OTA and online, compromises both.

 

 

*CIRP based its findings on a survey of 500 U.S. owners of Amazon Echo, Google Home and Apple HomePod, surveyed from Jan. 1-11, 2019, who owned one of these devices as of Dec. 31, 2018.

 

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They Bought a Wireless

Downton Abbey setting up wirelessI know that Downton Abbey premiered on PBS back in 2011, but at that time I was doing my own “Mr. Molesley career transition” (more on that in a moment) – from radio management to broadcast professor – in addition to moving from New Jersey to Kentucky, I didn’t have a whole lot of time to watch the series. Amazon Prime changed that for me in 2019 when I noticed it had made available the entire six seasons (52-episodes).

Downton Abbey will be coming out as a movie, advancing the story of the Crawley family in September of this year (and Sue & I can’t wait). The cast, the script and the characters are truly addicting on so many levels.

Technology Comes to Downton Abbey

The show is set in England from the period of 1912 through 1926. 1912 was the year that the Titanic sank and its sinking plays a role in the future of Downton Abbey. The sinking Titanicof the Titanic also set in motion more intense regulation of wireless communication for ships at sea. The Wireless Ship Act of 1910 only required ocean-going ships to carry radio equipment when visiting the United States and only required a single radio operator. That was amended after the Titanic sank in 1912 to include vessels traveling on the Great Lakes in addition to those on the oceans, plus requiring two radio operators with the wireless being manned around the clock.

Downton Abbey’s first toe-dip into the 20th Century would be electricity. In addition to electric lights, the kitchen at Downton would see its first electric toaster and mixer.

Then came the telephone, a sewing machine and refrigerator.

Watching the impact these new technological devices made on the people of Downton and how each accepted the change is one of the endearing elements of the program. Most times we only hear about how technology changed without considering the emotional impact it is having on people’s lives and futures.

Downton’s Wireless

It was in Season 5, the year 1924, that Lady Rose convinces the Earl of Grantham to buy a wireless (aka radio) for Downton Abbey. Lady Rose wants it for music and entertainment but convinces her uncle the house needs one because the King of England will be addressing the nation over the airwaves. The Earl decides to at least buy one of these devices so the family and staff could hear the King’s speech, but other than that see little need for a radio.

Downton-Abbey-5x2-listening-to-the-radioThe scene could not be more amazing, seeing everyone gathered around the awkward looking device in the great hall, much as many Americans do for a Super Bowl, waiting to hear the King. When he comes on, the family all stands at attention, in much the same way they would if they were in his presence to hear him speak.

When the address is over, the Earl of Grantham has the radio moved to another location in the castle that is out of the way.

Once again, the various members of the family and staff are shown emotionally reacting to this new form of media technology.

Technology’s Impact on the People of Downton Abbey

Contemporary problems with technology that affects people today, can be seen in a whole new way by witnessing its first impacts back in the days of Downton Abbey.

New technology, like the car, were replacing the need for horses. Stable caretakers and carriage men were yesterday, car mechanics and chauffers were the future.

These new labor saving devices now meant that it would take less staff to accomplish the work needed to be done. (I’m sure you can come up with many of your own examples of similar disruption at the places you’ve worked.)

Rising Costs

The burden of having to pay back the huge debts for England’s part in the First World War fell more upon the shoulders and bank accounts of the rich. Lack of able bodied men created demand and so their pay rose dramatically as competition for their labor increased.

The higher taxes being levied by Parliament combined with those higher labor costs caused the grand estates to downsize their staff while trying to survive and servants were encouraged to seek other employment.

We see through the people at Downton Abbey how acquiring new skills assured new employment opportunities.

MoseleyGetting back to Mr. Moseley, he’s a fine example of what I mean and how we are similar. The downsizing he encountered saw him go from a trained butler to a second footman to a laborer in the streets. He saw his working life as a series of steps down and not one that was advancing in stature and pay. But Mr. Moseley loved learning and once dreamed of being a teacher. An encounter with the local headmaster of the town’s school led Moseley to taking a series of exams which proved him to be an exceptional scholar and he was then awarded a teaching position with the school. Moseley’s life was now moving in a direction he only previously dreamed about.

Adapting to Change

The Downton Abbey series is something every person working in radio should watch. It has so many parallels to the disruptions that are going on in the broadcasting industry today, how they impact people emotionally, and how to deal with change.

We all like to wax romantically about a simpler time in history, when life moved at a slower more relaxed pace. Downton Abbey is an eye-opener to tell us that there never was such a time. Every moment has its challenges. Those who can rise to the challenge, succeed. Those who can’t or won’t, are put out to pasture.

Dowager

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A New Direction for Broadcast

rogers-pastoreLast week I told you about how our world is exploding with media to the point of over-saturation. Not only are we drowning in a plethora of media, the rate of new ways to communicate keeps accelerating at an unfathomable pace.

For one form of broadcast, RADIO, I believe it has a super power that it can wield to cut through the clutter.

Radio’s Advantage

Radio’s biggest strength is its ability to make people aware of things. More than 300 radio stations across America annually participate in “Radio Cares” to support St. Jude Children’s hospital, raising tens of millions of dollars every year.

Radio has the power to make people aware of the need, and listeners respond with their dollars.

Artificial Intelligence

Radio grew up with the strength of connecting with the radio listener by power of the human voice and a talented personality behind a microphone.

Radio is an art form. When you remove the artists, there’s not much left.

The development in the field of AI (artificial intelligence) is incredible. Amazon’s Alexa now has a “news voice” to deliver the latest goings-on in our world with the authority of a network newscaster.

But, the curious thing is, as artificial intelligence grows, we find human interaction takes on even more importance.

Radio needs to automate the backroom and other areas unseen or unheard by the listening consumer, and return to live personalities 24/7 that connect and engage the listener on an emotional level. Personalities that can not only sell the music, but the advertiser’s goods that support the radio broadcasting station.

The Radio Listening Experience

The 21st Century world is filled with people seeking out the best customer experience. And what comes through the listener’s speaker, is critical.

Radio programmers sweat bullets over their OTA signal while completely ignoring the programming that streams over the internet. The radio listener’s experience in those long commercial stop-sets is painful. Often with the same advertisement running multiple times in one of those gargantuan breaks.

This IS NOT a great listening experience.

Radio Needs to Be Personalized

Radio needs to stop worrying about reaching the most people and instead personalize its programming to a specific target audience. A specific group of people with like interests, needs and desires.

Radio that personalizes itself to an audience that shares common beliefs and/or lifestyles will deliver an advertising platform for products and services that wish to reach these same people.

Social Intelligence

Radio needs to learn how to turn its social media data into social media intelligence that can be leveraged to personalize their programming and keep it fully aligned with the target audience.

80% of people’s decisions are based on emotion.

Emotion is data too.

Fred Rogers

Back in 1968, public television in America was worried that Senator John Pastore’s Subcommittee on Communications was going to gut its congressional monies. Public television’s head selected Fred Rogers to champion its cause before Senator Pastore’s committee. Mr. Rogers testimony is still considered one of the most powerful pieces of emotional persuasion ever filmed.

Fred Rogers appeared before Senator Pastore on May 1, 1969 and it will definitely be worth your time to view and analyze it HERE

Rogers secured public television’s full funding without a single penny being cut.

During Mr. Rogers presentation, Senator Pastore remarked: “Well, I’m supposed to be a pretty tough guy, and this is the first time I’ve had goose bumps for the last two days.”

When Fred Rogers concluded his testimony, Senator Pastore’s closing statement was “Looks like you just earned the twenty million dollars.”

Radio’s Mission for the Future

Radio can’t win by being artificial.

Radio needs to be earnest, authentic and live in the moment.

Radio needs personalities that are personal, informal, and that speak to human feelings and emotions using the words that the listener uses and understands.

The radio personality who becomes an extended member of the listener’s family can be powerful in making the listener aware of everything they need to know, even advertised merchandise and service.

Radio’s best investment to secure its future is creating the best listener experience both over-the-air and online.

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Beyond Broadcast

Our world has become over-saturated with technology.

screen shot 2018-12-15 at 3.50.20 pm

Steve LeVine writing in Axios says that from 1 AD to long after the invention of the printing press, media was a non-issue. Shortly after the beginning of the Industrial Revolution it wasn’t long before everyone had a smartphone, as the chart above demonstrates.

The speed of this new communications revolution is occurring at a pace that is virtually impossible for us to wrap our minds around. And it’s going to get even faster with artificial intelligence, 5G wireless, quantum computing, robotics, and more on the way.

Expect the future to rapidly change our lives in ways both good and bad.

Expect that as communications brings our world closer together, it will also create more distractions, divide us into silos, create chaos and change our societies in ways we haven’t thought about.

This is the world that traditional media will need to adapt to.

Attention Spans

Maryann Wolf, the director of the Center for Dyslexia, Diverse Leaners and Social Justice at UCLA recently found that “Many college students actively avoid the classic literature of the 19th and 20th centuries because they no longer have the patience to read longer, denser, more difficult texts.”

What this means to our society is that large numbers of students today have an inability to read with a level of critical analysis to sufficiently comprehend the complexity of thought and argument found in more demanding texts, contracts, or those deliberately written to be confusing in public referendum questions we all have encountered on voting day.

Social Media

Arguments engaged in on Facebook and other social media platforms are often based on emotional assumptions and biases, rather than any deep study of the issues being debated.

The issues most critical to society are often the ones needing the most critical analysis and complexity of thought to fully comprehend, unfortunately those types of issues can’t be chanted like “build the wall” or “lock her up.”

Yet, we live in an increasingly complex world where people are attracted to simple solutions. The reality is, there are no simple solutions to the problems that confront all of us, like climate change.

Amusing Ourselves to Death

Neil Postman published his seminal work “Amusing Ourselves to Death” in 1985. I continued to use it in my broadcast classes because, back in the day what he saw occurring with only television, has exploded in magnitude with the growth of the internet and social media.

We’ve never been more connected as a planet or more divided into our own little silos.

A New Direction for Broadcast

In next week’s blog, I will continue to consider a way for broadcast media to deal with this over-saturation of media. It’s radio’s super power whose time has come again.

 

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Too Much Is Not Enough

too muchI was reviewing the last FCC report about the number of broadcast stations in America as of December 31, 2018 and in my head I found myself singing a parody of the Bellamy Brothers song, “Too much is not enough.” Only my version was “too much is way too much.”

FM Signals Continue to Proliferate

My editor at Radio World, Emily Reigart, recently wrote about how the total number of broadcast stations (radio & TV) grew in the past year by 3,150 stations, it would appear to not be an industry in decline. Unfortunately, while TV and FM stations increased, the number of AM radio stations continues to shrink.

Which again reminded me of that Bellamy Brothers song where they sang “I’m getting weaker, as the day goes by.”

How Much is Too Much

Back in the 1950s through the 1970s, John B. Calhoun, an American ethologist and behavioral researcher, studied what happens when an environment gets overcrowded. In Mr. Calhoun’s case, he studied what happens when you keep adding rats to a defined space. It was to learn about population density and its effects on behavior. Calhoun predicted that what he witnessed with his rats foretold of a grim future for the human race.

I believe much as what Everett Rodgers would learn in studying the adoption of new innovations of Iowa corn farmers that produced his famous Innovation Adoption Curve, that these things have universal applications and impact all areas of our lives.

Overpopulation is overpopulation.

Matters not whether we’re talking rats, people or radio stations.

In more recent times, researchers felt that Calhoun’s experiments didn’t so much predict the effects of overpopulation as much as the moral decay that arises with too much social interaction. Did he foretell of today’s internet connected world?

FM Signals

Breaking down the FCC’s latest report for just radio stations, we see that there are now 4,619 AM radio stations on the air. That’s 20 fewer AM radio stations than a year ago and 167 fewer than a decade ago. This is a trend that shows no sign of changing. That’s why I wrote, that “like coal, AM radio ain’t coming back.”

On the FM side, there were 25 more commercial and educational FM radio stations than a year ago, and compared to 2008, there were 1,422 additional FM radio stations added.

Translators & Low Power FM

Where things get really messy is the addition of translators and low power FM radio stations.

For those not fully versed in these two forms of broadcasting, they are basically the same, in that both occupy space on the FM radio band. The difference is that translators rebroadcast another signal, be it an AM, FM or HD broadcast, and low power FM radio stations originate their programs. Low power FM radio stations are non-commercial operations and limited to a maximum power of 100-watts. (Note: commercial and educational FM stations can have a maximum power of 100,000-watts) Translators or boosters are limited to a maximum power of 250-watts but it’s not surprising to find many operating at a lot less power due to other factors involved.

When we look at the number of these two additional classes of FM broadcasters, we find another 10,124 FM radio stations bringing the total number of FM signals on-the-air in America today to 21,013 FM radio stations. Over four and half times as many FM signals as AM signals.

Inversion Layers

Now while studies are done to determine what power and location an FM station can be located to prevent it interfering with another FM radio station on the same or adjacent frequency, all of these studies are done in a perfect world. By that I mean, one in which weather is behaving.

However, having operated radio stations along the Jersey shore for decades, I know that vertical layering of moisture content and temperature in the atmosphere (inversion layers) can cause an FM signal to travel hundreds or thousands of miles further than normal.

These weather conditions can affect radio signals from several hours to several days.

This weather phenomenon is called anomalous propagation and is usually likely to occur when weather conditions are hot and dry.

With the planet’s climate changing, expect to see even more, less than “normal” weather conditions going forward and therefore even more interference.

Automobile FM Radio

The place radio still dominates, is in the car, though all electric cars are excluding AM radios due to electrical interference, in favor of FM radios with internet and blue tooth capabilities in what manufacturers call “dashboard entertainment systems.”

I’ve traveled all over our great land this past year and what I find is, it is almost impossible to dial in an FM radio station and keep a clear, listenable signal for any great distance or period of time. It quickly turns into an interference situation with another FM radio station, either on the same frequency or an adjacent one.

Less Is More

The radio industry would greatly benefit from fewer signals, with the power to fully cover the area they are licensed to serve, and regulated to insure that they are properly operated in the community of license’s interests, convenience, or necessity.

The FCC can’t abolish the laws of physics.

The advertising base to support local radio is finite.

In Sydney, Australia, a city with about 5-million people, there are 48-radio stations. In Los Angeles, California, a city with about 4-million people, there are 114-radio stations.

The value of a broadcast license was that it was a limited commodity, and as such being granted spectrum on the public’s airwaves benefitted the community, the advertisers, the listeners and the broadcasters.

The Infinite Dial

The internet has created an infinite radio dial and has challenged the value of an FCC broadcast license.

The FCC’s inability to protect the AM spectrum from the myriad of electrical devices that produce an ever increasing noise floor has doomed the future of the senior band as it closes in on a century of service.

Unless something is done, I fear the FM band will suffer a similar fate.

In many ways, it already is.

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CES 2019

Dave - 2001 .jpgI wasn’t at CES 2019. In fact, I’ve never been to CES.

But after reading the reports on this year’s Consumer Electronics Show (CES) in Las Vegas, I feel like I was there 50-years ago via Stanley Kubrick’s 1968 motion picture phenomena “2001: A Space Odyssey.”

Technology Integration

The Radio Advertising Bureau (RAB) did a special video they called “Bonus Report of C-Suite Radio Exec’s attending CES” and some of the comments those radio executives made is what made me feel like I’d seen this “movie” before.

Steve Goldstein

Steve said that what he’s marveled at over the years is how media is continually being integrated. He said only a couple of years ago, there was virtually no mention of smart speakers, and this year it’s not only a device exploding in the home, but now is coming into the car too. Goldstein thinks this voice activated technology is important because these devices are not radios, but audio devices and radio stations, as audio content producers need to re-imagine how they will sound and feel like on these devices. And he added, “it’s happening fast!”

Dennis Gwiazdon

Before recently moving to Las Vegas to manage the Beasley Media Group radio stations in that city, Dennis ran the top radio stations in Nashville, TN. When I was teaching at the university in Kentucky, Dennis was an annual guest in my Broadcast Capstone Class.

Dennis said of his visit to CES 2019 it helps radio broadcasters to think about where things are heading and to plan for the future.

Technology today is making our lives simpler by our ability to talk to our devices and connect ourselves to things we used to have to physically operate. Gwiazdon told the RAB that he lives in a smart home in Las Vegas and it’s fascinating to him how he can walk around his house, talk to it and make it do whatever he wants it to do. “I don’t have to touch a light switch, I don’t have to adjust the thermostat, when I come home I can have a routine set-up that will have everything ready for me when I walk through the door.”  “I’m living in that experience now, “said Dennis.

I’m Sorry Dave, I’m Afraid I Can’t Do Thathal 9000

And it was Dennis’ comments that brought to mind the astronaut named Dave in “2001: A Space Odyssey” that when his space pod was trying to re-enter the mother ship and Dave asked the HAL 9000 computer system to open the pod bay doors. Here’s a link to that memorable moment: https://www.youtube.com/watch?v=ARJ8cAGm6JE

HAL’s response to Dave was “I’m sorry Dave, I’m afraid I can’t do that.” The reason was that the HAL 9000 computer could not only respond to voice commands but, it turned out, could also read lips and knew what Dave and his fellow astronaut were planning on doing. They were planning on taking the HAL 9000 off-line because they suspected the computer was making mistakes.

The HAL (Heuristically programmed ALgorithmic computer) 9000 was basically artificial intelligence that was designed to learn, grow and protect itself from attacks. HAL sensed he was coming under attack and was trying to protect itself from the humans.

iPhone 4S

iphone 4s

Oh, it all seemed so innocent back in 2012 when I switched from my Blackberry to my first iPhone. It was the iPhone 4S. The “S” stood for Siri. Siri was my first voice activated assistant.

I found that I used Siri mainly for dictating text messages and emails rather than trying to type things into the phone’s touch screen. Siri did a pretty good job too.

Occasionally I asked Siri to tell me a joke or look something up for me, but not often.

Alexa

So now it’s 2019 and I have Siri on my tablets, my MAC, and iPhone 7. I have three Amazon Echo’s with Alexa, and in my car, my Garmin Smart Drive responds to my voice commands.  It sends me instant traffic information and detours when necessary, along with important weather alerts and breaking news.

I really feel like Dave in 2001, controlling so much of my world with just my voice.

It’s quite addictive and it happens very fast.

I hope they don’t ever turn against me.

Artificial Intelligence

Elon Musk and Stephen Hawking have both warned that AI (artificial intelligence) could potentially be very dangerous. Stanley Kubrick and Arthur C. Clarke certainly showed my generation why, back in 1968. AI is about building machines that think for themselves and grow in their intelligence. It’s what will make a world of self-driving cars, and so much more, possible.

Elon Musk has written:

“The pace of progress in artificial intelligence is incredibly fast. Unless you have direct exposure to groups like Deepmind, you have no idea how fast – it is growing at a pace close to exponential. The risk of something seriously dangerous happening is in the five-year timeframe. 10 years at most.”

On Demand

The world we live in today is one of “On Demand.” The future belongs to those who can create what people want and deliver it when they want it.

The consumer won’t have it any other way.

It’s not an attack on radio broadcasters. It’s the future. Here. Now.

 

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