August 13, 2023 · 3:00 am

Radio Needs to Think Less Like Engineers and More Like Gardeners

We have programmatic buying for sales, software for programming music, algorithms that can scrub social media to tell us what people are talking about and computerized spreadsheets that monitor revenues and expenses, making all areas of today’s radio operations fully computerized. Some are even using computers to generate faux air personalities. So, with all of this technology, why isn’t commercial broadcast radio doing better?

There Are Limits to What We Can Engineer

Our world is a messy place. For every rule, there can be a myriad of exceptions, which is usually why our technology crashes.

“To err is human but to really foul things up requires a computer.”

-Paul Ehrlich , American scientist

 It’s really time for the radio industry to think less like engineers overseeing technology and more like gardeners who grow and nurture their crops.

Artificial Intelligence (A.I.)

This past week I’ve sat in on two different webinars dealing with A.I. Both of them stressed how important artificial intelligence is right now, in all facets of our daily lives, and how it will only become more so in the days, weeks and months ahead.

Artificial intelligence (A.I.) technology could be bigger

than the advent of fire and electricity for humanity.

– Sundar Pichai, Google CEO

I believe Sundar is right, but with a caveat.

The Human Brain

No matter how much technology accelerates, you and I will continue to move, think and process our day at a human pace. Babies will still take nine months to grow in a mother’s womb, and muscle memory will still require repetition that over time will be able to perform without our brains having to think about it.

Farmers/Gardeners know that when they plant a wheat crop, they won’t see a harvest for 120 days, and if they plant winter wheat, it will take 240 days.

Doing radio, much like gardening, is about nurturing and supporting; whether it be growing its listening audience or growing its revenue.

A Place For A.I. in Radio

Artificial Intelligence has a place in radio, today and in the future, as the winners will employ this technology in a transformative way, to reduce operational costs and increase revenues. The winners will invest in people where the industry connects with other people; air personalities that connect with listeners, and sales people who can connect with advertisers.

Here’s an example of what I’m talking about from Worldcast Systems, a company that designs and develops innovative radio and television broadcasting equipment worldwide:

“ Through A.I., an algorithm is implemented that can adapt the broadcasting power in real time according to different variables of the signal entering the transmitter. With this new technology it’s possible to improve the listening experience for listeners and reduce energy costs by 10 to 40%.”

Using A.I. in this way makes dollars and sense.

“Despite all the innovations, traditional radio seems irreplaceable,” says Issac Moreno, president of the Hybrid Radio Forum.

Elena Selgas Carvjal writes in Telefónica Tech, “Many experts agree that, although Artificial Intelligence and new technologies can bring many improvements and innovations to radio, human presence is, and will always be, fundamental in this media when it comes to connecting and achieving empathy with the listener.”

Radio is a people to people medium.

The winners will remember this!

3 Comments

Filed under Education, Mentor, Radio, Sales

Tagged as , ,

August 6, 2023 · 3:00 am

Oh, To Be 15 Again

When I was 15 years old, AM radio was my constant companion. My first transistor radio, with a single earphone, was the Zenith Royal 50 (pictured). It received all the local radio stations (there were two, WBEC – AM1420 & WBRK – AM1340) and the big Top 40 radio stations from Albany-Schenectady-Troy (WPTR -AM1540 & WTRY – AM980).

When the sun went down, this little radio would pick up WKBW – AM1520, WLS – AM890, WCFL – AM1000, CKLW – AM800, and depending on atmospherics, lots of other AM radio surprises. Listening to radio when I was growing up was so exciting and every radio station sounded distinct and different. Their air personalities all seeming to compete to out-do one another in creativity.

My 15 Year Old Granddaughter

Sue & I spent this past weekend with our 15-year old granddaughter. She’s engaging, smart, fun and, like me, a good talker.

One of the places we dined at had a juke box with a song selector terminal in every booth. My granddaughter brought with her a stack of quarters to play her favorite songs.

What most amazed me were the songs she played and sang along with. Songs like, “Be My Baby” by the Ronettes, “I Wanna Dance With Somebody” by Whitney Houston and “American Pie” by Don McClean, to name just a few.

Her playlist of songs, matched all the songs I grew up with at her age and is basically the playlist of the songs I play on my radio show over WMEX-FM every day.

So, I asked if she had a radio in her room. She said “No.”

Is there a radio in her parent’s house? She responded wrinkling up her nose and forehead, “I don’t think so.”

Today’s Radio

Now I was super curious as to where she found these songs, and the answer was “Spotify.” Yes, that streaming service is her “radio station.” She told me that Spotify suggests songs she might enjoy hearing based on songs she already likes. This exposes her to even more of the music of MY life. (I feel like I’m 15 again!)

The Music of YOUR Life

Al Ham created a new radio format in 1978, he called it “The Music of YOUR Life.” In 1979, the radio station I earned my first GM stripes at, WUHN – AM1110, began airing Al Ham’s format with great success. Tony Bennett, who passed away on July 21, 2023, was the singing voice that delivered a very distinct jingle image for Ham’s format.

Here I was the manager of a radio station who’s programming was designed to reach a 50+ listening audience and I was only 27. The inside joke of us young folk was one day The Rolling Stones would be playing on the Music of YOUR Life radio stations.

Well, now I’m 70 years old, Mick Jagger of the Rolling Stones just turned 80 and while the radio station I volunteer at calls the music we play “The Most Amazing Oldies” that day has indeed arrived.

Is Commercial Radio Missing Out?

When I spin the broadcast radio dials, AM or FM, it’s almost impossible to find this music being played. However, when you have a streaming service like Spotify, Pandora, Amazon, Apple or SiriusXM, you can find it with ease.

In fact, my recent purchase of a new Mac Mini computer came with a six month free trial of Apple Music. Apple’s sell line to me was “Discover Radio Reimagined.”

And Spotify now has Artificial Intelligence (A.I.) disc jockey’s like this video promotes: https://www.youtube.com/watch?embeds_referring_euri=https%3A%2F%2Fnewsroom.spotify.com%2F&source_ve_path=Mjg2NjQsMTY0NTA2&feature=emb_share&v=ok-aNnc0Dko

Putting Quarters in the Juke Box

There are somethings that seem likely to never change, getting your picture in a newspaper or magazine, playing your favorite songs on a juke box or hearing your favorite songs played on the radio.

Listen to the excitement in Leanna Crawford’s voice when she hears her song playing on the radio: https://www.youtube.com/watch?v=G-mCOmgR9cI

99.1 – JOY FM is a commercial-free, listener-supported FM radio station licensed to Clayton, Missouri and serving the Greater St. Louis listening area. It’s a Christian Contemporary radio formatted radio station.

The current state of the broadcast industry is “somewhat challenged.”

It’s “challenged on the audience side and it’s challenged on the revenue side.”

-Caroline Beasley, CEO  Beasley Media Group

The commercial broadcast radio industry is also like Elon Musk, abandoning its brand; “Twitter” for “X.” It’s worth noting that Musk is also facing challenges on both the audience side and revenue side.

Spotify Radio, Pandora Radio, Apple Radio, Radio Tunes etc. are all pureplay streamers that embrace the powerful image that the word “RADIO” conveys.

Having a teenager tell you their favorite radio station is “Spotify”

should send a chill down your spine.

23 Comments

Filed under Education, Mentor, Radio, Sales

Tagged as , , , , , , ,

July 30, 2023 · 3:00 am

How Does Your Radio Station Make Listeners Feel?

For as long as I can remember, radio stations did everything they could to get listeners to listen longer, and to remember their name. So, that when an audience rating company contacted them, they would quickly be able to supply this information.

Radio used contests, promotions, events and big cash prizes to incentivize listeners to tune in and stay listening, with the goal to garner big audience ratings which could be turned into revenue.

Did Radio Miss the Point?

Just about every piece of research I ever saw, showed little impact for many of these rating ploys. Yes, there was a small segment of the listening population that played along, but a much larger percentage of the audience participated vicariously, and not actively.

Why?

Because when a radio station contest, promotion etc. was well executed, it made the listener feel good, engaged and part of the fun.

I’ve learned that people will forget what you said,

people will forget what you did,

but people will never forget how you made them feel.

-Maya Angelou

Things Radio Stations Do

When you scan the radio dial, these are the phrases most stations use to promote themselves.

  • 25-minute music sweeps
  • More music & less talk
  • (City Name) #1 Hit Music Station or #1 Classic Hits Station or #1 Country Station
  • Your 10-in-a-row station

And I’m sure you could easily add many more to this list.

But, do any of these kinds of things create a meaningful connection to the listener?

Feeling Things

Great radio stations and personalities, find a place in our hearts, and make us feel things.

  • They work every day to make their community a better place to live and raise a family
  • They honors moms, dads, aunts, uncles, first responders, teachers, etc.
  • Listeners know they will miss something important, if they don’t tune in every day
  • Listening is a habit that makes them feel good about themselves

It’s Not About You

Radio stations love to talk about themselves, unfortunately the listener really doesn’t care about all this “chest thumping.”

But when a radio personality or station talks about the things that listeners care about, that gets their attention.

It doesn’t matter what you do

if what you do doesn’t matter.

-John Frost, GoodRatings Strategic Services

10 Comments

Filed under Education, Mentor, Radio, Sales

Tagged as , ,

July 23, 2023 · 3:00 am

For Whom Does The Bell Toll?

When I heard the news that All Access would be closing its doors after twenty-eight years in business, it came as a shock to my soul, and sent a chill down my spine that foretold of a media crisis much bigger than this publication’s demise.

It reminded me of the famous poem by John Donne, For Whom the Bell Tolls:

No man is an island,
Entire of itself.
Each is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.
As well as if a promontory were.
As well as if a manor of thine own
Or of thine friend’s were.
Each man’s death diminishes me,
For I am involved in mankind.
Therefore, send not to know
For whom the bell tolls,
It tolls for thee.

The Bell Tolls For Thee

The news of the coming death of All Access made each of us consider our own mortality. Fred Jacobs wrote in his blog on Monday:

“Funerals are a mandatory attendance experience where we mourn the departed, while also considering our own mortality.  We think about the deceased and try to rationalize that he/she was older than us, in worse health, had questionable lifestyle habits, or had some undesirable traits and flaws.  And we rationalize that their sorrowful outcome will surely not be ours.

But in fact, it is hard to disassociate All Access’ fate from our own.  This isn’t just about what befell Joel and his staff – it is a referendum on radio and all of us who work in it.”

The Medium Is The Message

In his seminal 1964 book, “Understanding Media, The Extensions of Man” Canadian communications theorist Marshall McLuhan’s first chapter was titled “The medium is the message;” by which McLuhan felt “that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.” (University of Michigan – Digital Rhetoric Collaborative)

But did McLuhan foresee the state of media today?

The Medium Is A Mess

Bob Iger was reinstated as CEO of The Walt Disney Company in November 2022. Iger, who had been Disney’s CEO from 2005 to 2020, had retired at the age of 69. His replacement, Bob Chapek, created two years of tumult at the mouse house, and was fired.

It was in 2006, that Iger sold Disney’s 22 ABC branded radio stations and the ABC radio network to Citadel Broadcasts Corporation in a cash and stock deal valued at $2.7 billion.

Last week, CNBC reported that Bob Iger had “opened the door to selling the company’s linear TV assets as the business struggles during the media industry’s transition to streaming and digital offerings.”

On June 30th, Audacy, the radio company formerly known as Entercom, did a 1-for-30 reverse stock split to try and prevent being expelled from the NY Stock Exchange. Stock watchers called it a “stock market Hail Mary attempt to stave off financial ruin.” (elitesportsny.com)

Adding to these two company’s woes, the media industry is also dealing with both a writers strike and an actors strike, global climate change, the ongoing war in Ukraine, out-of-control wildfires that have burned over 26 million acres of Canada, polluting the world with no end in sight, and the mess we call our democracy; it’s hard not to wonder what our future holds for anyone, anywhere.

Is This Television’s Radio Moment?

That’s what the analysts are wondering at MoffettNathanson, because radio’s lackluster revenue recovery has forced that broadcasting industry to cut into its bone and consider if using artificial intelligence (A.I.) could be their savoir to keeping investors at bay.

Goodbye All Access

To Joel Denver, Perry Michael Simon and the rest of the dedicated All Access team we say “Thank You, for 28 incredible years of chronicling the business of radio, records, and the people who made it happen.”

Your work has always been at the cutting edge, maybe that’s why your publication’s death feels like a harbinger for us all…

For whom the bell tolls,

It tolls for thee.

15 Comments

Filed under Education, Mentor, Radio, Sales

Tagged as , , , , , , , , , , , , , , ,

July 16, 2023 · 3:00 am

Expiring versus Permanent

A hundred years ago, radio was the new form entertainment that captivated the world. The radio receiver occupied prime real estate in American living rooms and families would make sure that dinner was over and the dishes cleaned before the evening’s entertainment was broadcast to their radio. This was the first Golden Age of Radio.

Television

When TV came along, the radio would lose its place of prominence in the American living room. Radio, due to the advent of the transistor would find a new home in the bedrooms of teenagers and in the dashboard of automobiles. Radio’s original stars would move to the medium of television and radio would give birth to a new type of performer, the Disc Jockey aka the DJ.

It would be a position that didn’t exist before records or radio. It required a new kind of communication skill, one filled with personality and imagination.

Expiring Skills versus Permanent Skills

One of the most popular instructors at West Point was Robert Walter Weir. Weir taught painting and drawing offering this class not to broaden a cadet’s perspective on the world, but because in the 19th century, military officers were expected to draw maps of the battlefields they fought on, and be able to record their topography quickly.

One of Weir’s best students would be Union General Ulysses S. Grant, who defeated Confederate General Robert E. Lee during the Civil War.

Drawing, it turns out, was an expiring skill, as today’s West Point offers classes in mapping software and technology, but no longer in painting and drawing.

Morgan Housel, a partner at The Collaborative Fund and an expert on behavioral finance and history, says that every field has two kinds of skills:

  • Expiring skills, which are vital at a given time but prone to diminishing as technology improves and a field evolves.
  • Permanent skills, which were as essential 100 years ago as they are today, and will still be 100 years from now.

Is Being a DJ an Expiring Skill?

Over the past month, everyone’s been talking about what artificial intelligence (A.I.), like Futuri’s RadioGPT means for the future of air personalities. Radio owners seem to be excited about A.I. but radio personalities view this new technology with trepidation.

You might be wondering if being an air personality is something that will no longer be relevant and can be replaced by a robot.

If we’re talking about replacing mindless voice tracking, maybe A.I. is an improvement, but if we’re talking about making a human connection, I think not.

Most permanent skills are human-centric, meaning that they are not something a chatbot can duplicate. Sharing of human experiences can only be done by another human. Permanent skills require emotional intelligence which compound over time.

People who spend a lifetime perfecting one skill whose importance never wanes, will be ones in demand.

The Lesson of Family Feud

The popular TV game show, Family Feud, began airing on ABC in 1976. It would be the personal charm and witty banter of host Richard Dawson that would make the Feud hugely popular with television audiences.

The show continued on after Dawson left, hosted by Ray Combs, Louie Anderson, Richard Karn and John O’Hurley, but it wasn’t until radio star Steve Harvey took over in 2010 that Family Feud saw renewed success. Ratings for the program increased by as much as 40%, and has become the fifth most popular show in syndication being renewed once again through the 2025-2026 season.

By the way, Steve Harvey hosts the #1 syndicated morning radio show in America too.

Personalities like Steve Harvey are not worried about being replaced by artificial intelligence because they have developed a useful and permanent skill in a world that is constantly changing.

Being human is something artificial intelligence will never be.

9 Comments

Filed under Education, Mentor, Radio

Tagged as , , , , , , , , , , , , , , , , ,

July 9, 2023 · 3:00 am

Still Enjoying the Pool

Hope you had as wonderful a 4th of July holiday as Sue & I did.

Back next Sunday with a brand new blog article.

2 Comments

Filed under Uncategorized

July 2, 2023 · 3:00 am

4th of July Vacation Week

Back with new articles in two weeks.

Leave a comment

Filed under Uncategorized

June 25, 2023 · 3:00 am

Zombie Radio

With the debut of the first Artificial Intelligence (AI) personality on Portland’s Live 95.5, the possibility of hearing the GOATs of Radio (Greatest Of All Time) back on the air took a giant step closer to becoming a reality.

The DJ Hall of Fame

Imagine your favorite radio personality returning to the airwaves via voice cloning and the use of Artificial Intelligence. When I first wrote about this, over a year and a half ago, it seemed like something that would be five to ten years away, not 18-months.

Netflix

The most popular video streamer offers viewers content that is produced from all over the world, in the native language of the country it was produced. Netflix either has to offer this content with subtitles or voice-dubbing.

Netflix research has found the majority of its subscribers prefer voice-dubbing to subtitles. AI technology offers Netflix to have voices that sound the same as the original actors through voice sampling. Two additional benefits are that using this technology is faster than hiring actors to read and record the dialog, and it’s cheaper too.

Voice Sampling

Companies such as WellSaid have developed Artificial Intelligence technology that uses just a small sample of a person’s voice and can then re-create that voice to say anything a person types on a computer keyboard.

ChatGPT-4

Last week I had Chat GPT write an article for this blog. What was amazing to see, was the speed at which it happened.

As many readers pointed out, it broke no new ground about the future of commercial broadcast radio in the United States but simply rehashed all that has already been said.

Then Alpha Media’s Top 40 KBFF (Live 95.5) in Portland, Oregon announced it had become the world’s first radio station to use an AI DJ, made possible through the use of Futuri’s RadioGPT. Using the voice of the real Ashley Elzinga aka Ashley Z, the midday personality on Live 95.5, AI Ashley was “born”.

This is the Tweet that demonstrated how both the real Ashley Z and AI Ashley sound: TWITTER LINK  

After you’ve listened to the demo, you should take a little extra time to read all the comments that follow Ashley Z’s Tweet. Especially the ones that think the station should change its branding from “Live 95.5” to something more like “artificial 95.5”.

If the power of radio is the personal connection an air personality makes with a listener, can this connection be made artificially?

Ashley Z

KBFF’s website has this bio of Ashley Elzinga:

Ashley got her break in radio thanks to an internship with Ryan Seacrest at his famous Ryan Seacrest Productions in Los Angeles, CA. She’s been on the air in Sacramento, Atlanta, Cleveland, Dallas, Austin, Seattle, and now Portland!

She’s currently studying business at Harvard Business School Online and hopes to earn her MBA in the next few years.

Ashley loves to read and is obsessed with skincare and her 2 kitties, Oakley and Raspberry.

Sounds like Ashley Z has plans beyond her current radio gig, once she obtains that advanced degree from Harvard.

Dan Ingram, Larry Lujack, Robert W. Morgan, The Real Don Steele…

It seemed like 18-months ago I was “spit balling” the future, but we now can see that having radio’s GOATs back on the air and doing their thing, artificially, is closer than you might have thought. The technology to do it is here today, however the sticking point for seeing this reality, will most likely be the many legal issues over the rights to using these voices. Unlike on TV, the law in real life is a slow moving process.

Rewound Radio

Until that day arrives, I will enjoy radio’s GOATs on Rewound Radio’s DJ Hall of Fame, that airs every Saturday afternoon from 12-3pm (EST) on https://rewoundradio.com

After all, who wants “New Coke” when you can have “The Real Thing.”

23 Comments

Filed under Education, Mentor, Radio

Tagged as , , , , , , , , , , , , , , , , , , , ,

June 18, 2023 · 3:00 am

ChatGPT Writes This Week’s DTB Article

I recently sat down with a ChatGPT user to learn about how powerful this form of Artificial Intelligence (AI) is. To test this rapidly growing form of AI, we asked ChatGPT to write a scholarly thousand word essay on what the future of commercial broadcast radio in five years is in the United States.

ChatGPT basically scrubs the internet for information and then puts what it finds into whatever format you request. ZDNet explains it this way:

“ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with the chatbot. The language model can answer questions and assist you with tasks, such as composing emails, essays, and code.”

The following is the article ChatGPT wrote in less than a minute.

-0-

Title: The Future of Commercial Broadcast Radio in the United States: Adapting to an Evolving Landscape

Introduction

Commercial broadcast radio has been a staple of American media for over a century, entertaining and informing listeners across the nation. However, with the rapid advancements in technology and the rise of digital platforms, the future of commercial broadcast radio in the United States is at a critical juncture. This essay aims to explore the challenges facing commercial radio and discuss potential strategies for its survival and growth in the evolving media landscape.

I. The Shift to Digital Platforms

The advent of the internet and the proliferation of digital media platforms have significantly impacted the radio industry. Online streaming services, podcasts, and music apps have gained popularity among consumers, providing them with personalized and on-demand content. As a result, traditional commercial broadcast radio has faced increased competition for listeners’ attention.

II. Embracing Technological Advancements

To stay relevant and competitive, commercial broadcast radio must adapt to the changing technological landscape. One potential strategy is embracing digital platforms and incorporating them into the traditional radio experience. Many radio stations have already started offering live streaming options on their websites and mobile apps, allowing listeners to tune in from anywhere in the world. This enables radio stations to reach a broader audience and engage with listeners beyond their terrestrial broadcast range.

III. Leveraging Podcasting

Podcasting has experienced exponential growth in recent years, becoming a powerful medium for storytelling, education, and entertainment. Commercial radio stations can leverage this trend by producing and distributing their own podcasts. By creating compelling and unique content, radio stations can attract new listeners and build loyalty among their existing audience. Additionally, podcasting opens up new revenue streams through sponsorships and advertising opportunities, ensuring the financial viability of radio stations.

IV. Personalization and Localization

In the era of digital media, consumers increasingly seek personalized and localized content experiences. Commercial broadcast radio can leverage this demand by utilizing advanced data analytics and AI-driven technologies to deliver tailored programming to individual listeners. By

understanding listeners’ preferences and behaviors, radio stations can curate content that aligns with their interests, thus enhancing engagement and attracting a wider audience.

Furthermore, commercial radio stations can strengthen their connection with local communities by focusing on hyperlocal content. Emphasizing local news, events, and personalities not only creates a unique selling point for radio stations but also fosters a sense of community among listeners. By becoming an essential source of local information, commercial radio can differentiate itself from digital competitors and solidify its position in the media landscape.

V. Collaborative Partnerships

In the face of evolving media consumption habits, commercial radio can explore collaborative partnerships with other media platforms. For instance, radio stations can collaborate with streaming services to cross-promote content and expand their reach. Similarly, partnerships with local businesses and event organizers can provide opportunities for live broadcasts and mutually beneficial promotional campaigns. By forging strategic alliances, commercial radio can leverage the strengths of different media platforms and create a seamless, multi-platform experience for listeners.

VI. Adapting Advertising Strategies

Advertising has been a vital revenue source for commercial broadcast radio. However, in the digital age, advertisers have diversified their investments, allocating budgets to various platforms based on audience demographics and reach. To remain competitive, radio stations must adapt their advertising strategies to attract and retain advertisers. This can include offering targeted advertising options based on listener data, integrating native advertisements seamlessly into programming, and exploring innovative formats such as branded content and influencer partnerships.

Conclusion

The future of commercial broadcast radio in the United States lies in its ability to adapt and embrace the changing media landscape. By leveraging digital platforms, embracing technological advancements, and prioritizing personalization and localization, commercial radio can retain its relevance and attract a new generation of listeners. Collaborative partnerships and evolving advertising strategies will also play a crucial role in securing the financial resources needed to sustain commercial radio operations. While challenges persist, the future of commercial broadcast radio in the United States is not bleak. By embracing innovation, staying attuned to audience preferences, and forging strategic alliances, radio stations can navigate the evolving media landscape and continue to be a trusted source of entertainment, information, and community connection. By evolving with the times, commercial broadcast radio can carve out its place in the digital age, ensuring its longevity and relevance for years to come.

-0-

Let me know how you think ChatGPT did in the comments section of this blog. I look forward to reading your thoughts about this life-changing technology that is impacting our world.

12 Comments

Filed under Education, Mentor, Radio, Sales

Tagged as , , , , , , , , , , , ,

Image

Back Next Week

1 Comment

June 11, 2023 · 3:00 am