I finally did it. I cut the cable cord in July 2017. It had been something that I had been thinking about for well over a year now.
Each time my local cable company was gobbled up by a larger cable company nothing really changed except that my bill went up. And up. And UP.
How Many Channels Do I Really Watch
I did an analysis of my TV viewing habits and found that most of my TV habit revolved around LIVE news programs, YouTube, HBO, Showtime and Netflix.
I can spend a whole evening sometimes just going through the viewing options on Netflix and call it a night without ever watching a single program sometimes. (I know if you have this service you’ve probably done it too.)
When I looked at the number of shows I was watching on HBO and Showtime, it came down to about one program per service each. So, I’m temporarily going without either of them for the time being. But I also know that if I access these services via OTT (Over The Top) TV, I can get full access to their library vs. only selected access via a cable bundle’s On Demand offering.
The thing that had me staying connected to the cable bundle was access to LIVE TV, especially the news channels like CNN, MSNBC and FOX.
I also am a weather geek and so The Weather Channel often would be on my TV screen while I played the radio. My new set-up doesn’t access the live meteorologists on TWC but I have the TWC App on my iPhone7 and so I really have access to all the weather information I need at the touch of my screen.
My dilemma to accessing LIVE TV for news programming was solved when I learned about SLING TV. SLING offers CNN, MSNBC and FOX 24/7 LIVE. I bought the SLING BLUE package for $25/month. No contract to sign and I can terminate the service (though I serious doubt that will happen) at any time. I also added the news option to SLING BLUE for $5/month. My total TV package is now $30/month.
SLING TV now controls the lion’s share of subscribers according to comScore with more than 2 million users as of June 2017.
I access SLING through a 4th generation AppleTV. AppleTV offers quite a few other options for news and entertainment viewing. One being CBSN, the new CBS 24/7 news channel that reminds me of the old Headline News.
My fiancé had Amazon Prime when I moved in with her in Virginia but was not taking advantage of her access to Amazon TV that comes with a prime membership. AppleTV doesn’t have a way to access Amazon TV (I don’t know why this is) but Amazon TV can be accessed on any Apple computer, iPhone, or iPad. So, I downloaded it to our iPad and now stream it to our large screen HDTV with excellent quality for both picture and sound.
USA OTT Viewing Time
In a report released by comScore the research company reports that SLING, AT&T’s DirecTV NOW and Sony’s PlayStation Vue garner around 3.1 million viewers. Those same services now command 54.6% of OTT usage.
Impact on Radio
Does any of this have an impact on radio? Well it just might when you consider what Amazon just introduced in June 2017, the Amazon Echo Show.
While the radio industry was just beginning to wrap its head around the Amazon Echo, Google Home, Apple HomePod and Microsoft/Samsung’s Cortana Voice Activated Devices (VADs), along comes the Echo Show with a touch screen. “In addition to its usual Alexa powers, the Echo Show is a phone, TV, karaoke machine, and digital photo frame. The screen stays on even when you’re not using it,” writes CNN tech.
The world of communications technology is changing at breakneck speed.
It’s a “Winner Takes it ALL” game.
“Just when I think I have learned the way to live,
P.S. on Monday, August 7th, a great new book “Fired Up! SELLING” will be released. If you’re in sales or just a lover of inspiring quotes like me, this little book is a MUST HAVE for your library. 268 people are quoted in this book.
Full disclosure, I was one of the quote judges that worked on putting together this book. It was a labor of love and working on it made for a very inspiring year that truly fired me up.
Here’s a link to the book on Amazon: https://www.amazon.com/Fired-Up-Selling-TM-Energize/dp/1885167830/ref=sr_1_1?ie=UTF8&qid=1501771980&sr=8-1&keywords=fired+up+selling+quotes