Tag Archives: voice

I Found My Fountain of Youth

Last year, Sue and I took our first road trip to St. Augustine, Florida and drank from the famous Fountain of Youth. (Spoiler Alert: it tasted terrible and we continue to physically age)

Doing a Radio Show in Retirement

However, I recently learned that being youthful has a lot to do with how you use your voice. If you use it fully, emotionally and creatively, it will keep you young. Who knew?

I know that being behind the mic six days a week doing my oldies radio show on 105.9 WMEX-FM is something I enjoy. I don’t play golf, tennis or pickle ball, but I do continue to broadcast over the radio; the equivalent to those other things, for me.

I started volunteering at this lower power FM radio station out of Rochester, New Hampshire 15-years ago, while I was still a broadcast professor at The School of Broadcasting and Journalism at WKU. When I retired in 2017, I continued doing my daily radio show and playing the music of my high school and college days. It’s the music I grew up with, and truly makes me feel young again.

Age Is Elastic Behind the Mic

Justine Reiss, known as the Vocal Igniter, is a bestselling author, speaker, podcaster, narrator and certified meditation facilitator. With over two decades in voiceover and vocal empowerment, she champions authentic human expression in an AI-driven world.

Justine says that “one of most freeing truths about voiceover is that we are not cast by our birth certificate. We are cast by our range.”

Voiceover is about controlling your breath, controlling your energy, controlling your emotional access and controlling your curiosity.

“A person’s voice doesn’t age the way your body does,” says Justine. “It ages the way your spirit does – and spirit can remain remarkably young.”

Humans Breathe, AI Does Not

“Breath is one of the most powerful anti-aging tools we have,” says Justine. “Research consistently shows that intentional breath lowers cortisol, improves cardiovascular health, and strengthens cognitive resilience.”

“The more AI expands, the more valuable authentic human frequency becomes.”

I’m not perfect, I make mistakes, I sometimes laugh uncontrollably while doing my radio show, and it all makes for a human connection with the radio listener.

Blue Zones

Dan Buettner wrote in his book Blue Zones: Living Like the World’s Healthiest People how important it is to have strong social connections, emotional expression and purpose in living a longer life. Blue Zone communities prioritize connection, storytelling, contribution and daily engagement – much like what happens when doing a radio show.

Theater of the Mind

Radio is called “Theater of the Mind” because it involves for both the performer and the listener — imagination. Through voice pitch, tone & texture, pacing, emotion and intensity, a radio disc jockey stays cognitively agile and keeps their brain young.

Radio personalities are curious, playful and expressive people.

My Fountain of Youth

“When you breathe deeply, speak honestly, stay emotional agile, sharing instead of selling, keep learning, and refuse to let AI replace the human connection, you extend more than lifespan, says Justine, “you extend force.”

Perhaps that’s the real fountain of youth.

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The Power of the Human Voice

The Last Jedi

Finn, Rey and new character Rose in Star Wars: the Last Jedi Credit: Press

I recently saw the latest Star Wars movie “The Last Jedi.” It was powerful in many ways, not the least of which was because it was the final film for actress Carrie Fisher, who was excellent.

In film, the way to connect with the theater goer is with close-ups of the faces of the actors. It’s powerful and we respond, as human beings, to another person’s face.

When radio was born, people could not see faces, and the connection radio listeners would make would be with people’s voices.

Radio People’s Memories

I belong to a bunch of radio groups on Facebook, LinkedIn and Twitter. One of the things these groups have in common is a desire to have things be the way they used to be, like they were when they were growing up. (Spoiler Alert: Ain’t gonna happen)

The other thing that they share, is that the memories everyone has that are the most vivid about radio, are about the people’s voices they listened to.

What made their favorite radio station(s) so loved, were the personalities.

What Makes a Voice Attractive?

In the early days of radio, microphones and everything they were connected up to, to transmit the human voice, were by today’s standards, pretty crude. Men with deep, strong, resonating voices were preferred for traveling through the ether.

As technology improved, other voices entered.

Listeners would now find themselves attracted to people who sounded more like they sounded. Research shows that the reason apparently is because it makes us feel like we’re part of a certain social group.

“The voice is an amazingly flexible tool that we use to construct our identity,” says Dr. Molly Babel, a linguistics professor at the University of British Columbia.

Is a Pleasing Voice More Attractive than a Pleasing Face?

When we hear an appealing voice, our feelings of attraction are heightened. Attractive voices cause us to perceive those individuals with more pleasing personalities.

So, while the real emotion in movies is transmitted via close-ups of the face, on the radio it is the human voice.

So, which is more dominate? A face or a voice?

Turns out, researchers tell us, that “the effects of vocal attractiveness can actually be stronger than the effects of physical attractiveness when each dimension appears alone” (Zuckerman et al., 1991).

Alexa, Siri, Cortana

I’m sure the power of the human voice was not lost on Amazon, Apple or Microsoft as they developed their AI digital voice assistants.

My fiancé Susan gifted me an Echo Dot for Christmas. (I already have been using Siri on my iPhone.) The ease with which it sets up and you begin using it, is remarkable. It quickly becomes a member of the family.

When going to bed our first evening with Alexa in our home, Sue said “Alexa, Good Night.” And Alexa responded with “Good Night, Sweet Dreams.”

Sue came into the bed room walking a cloud beaming how real, how sweet, how comforting it made her feel.

And I knew exactly what she meant.

Anyone who has one of the devices will too.

Radio Voices

The power of the personalities on your airwaves are critical to your station’s future success in 2018. How do their voices make your listeners feel?

It can happen in many different ways.

Let me offer a couple of examples: It can be via stationality like the JACK format, (done very well in Nashville) or it can be like the voices and style cultivated by NPR.

It just doesn’t happen by accident.

It takes planning and continuous execution of the plan.

The Battle for Attention

In the end, every form of media is battling for attention.

And to paraphrase the lesson taught in “The Last Jedi,” radio needs to stop trying to defeat what it hates about the competition and save what it loves about radio.

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