Category Archives: Radio

July 13, 2025 · 3:00 am

Where Should the Radio Industry Be Focused?

You most likely have heard how the radio industry in America is trying to get Congress to pass a law requiring that all cars sold must have an AM radio installed in them. Radio folks say this is necessary so emergency information will be available to the general public in times of a crisis.

The AM Radio for Every Vehicle Act is bipartisan legislation aimed at ensuring AM radio remains accessible in all new vehicles sold in the United States. It would require automakers to include AM broadcast radio as a standard feature, without any additional cost to consumers. The bill also addresses transparency by requiring automakers to disclose if a vehicle lacks AM radio access before the rule takes effect.

But is this really necessary, if we’re being honest with one another?

When Sue and I are on one of our many road trips, and a weather emergency or some other crisis occurs in the area that we are traveling in, our iPhones go crazy with that critical information.

Redundancy

Today, we live in a world with a lot of redundancy when it comes to communication. It’s not like a hundred years ago where radio provided the only means of immediate information to the public. In addition to broadcast radio/TV, we have computers, tablets, and smartphones filling the role of delivering emergency information quickly.

I won’t ever forget the day a tornado alert was issued for Bowling Green, Kentucky, including the campus of Western Kentucky University; every electronic device my students carried with them went off with the tornado warning.

The sound was deafening.

Obviously, as I was teaching a class at the time, no one was listening to a radio or watching TV but we all immediately knew of the imminent danger and sought protective cover.

AM Radio

From my earliest years as a listener, it was AM radio that caused me to want to pursue a career in the radio industry.

The first ten years of my radio career were spent on-air, in programming and operations. The next thirty years would see me move in to radio sales, sales management, general management and finally as a market manager of radio station clusters.

Over that period of time I watched as AM radio listenership grew older and declined, while FM radio amassed a large audience and the lion’s share of the advertising revenue.

The point I’m trying to make is, that AM radio was always available in cars and trucks, but people had moved on; to FM radio, satellite radio and portable music playing devices.

Reach people where they are, not where you want them to be.

Where Did All Radios Go?

Pete Seeger wrote a song that is applicable to the radio issue today, “Where Have All the Flowers Gone?” This song could be radio’s battle cry, by changing “flowers” to “radios.”

If you go into any retailer today, you’ll feel like Harrison Ford in Raiders of the Lost Arc trying to find a radio receiver.

Recently, Sue and I road tripped to Gainesville, Florida for another one of our grandchildren graduating from high school. During our two weeks of travel, every hotel we stayed in no longer had a radio in our room. Instead they had a large screen TV (up to 85 inches) and by our bed a charging block for plugging in our smartphones, tablets and computers.

So, should the radio industry be adding to the “AM Radio for Every Vehicle Act” as well as hotel rooms too? I think not! Have you ever tried to listen to AM radio on one of those cheap radio’s that hotels used to put into their rooms?

The Francis Marion Hotel

On our way home from Florida, we stayed a couple of nights in Charleston, South Carolina at The Francis Marion Hotel. The hotel was named after a revolutionary war hero and built in 1924. The Francis Marion hotel was early to include an AM radio in every room and even housed the city’s first radio station on an upper floor of the hotel.

The 1920s was the Golden Age of railroads, radio and grand hotels, and the Charleston Renaissance was in full bloom.

That was then, this is now.

Today, our room at The Francis Marion featured one of those clock charging cubes by our bedside, two flat screen TVs and excellent WiFi. Oh, and there is no longer a radio station broadcasting from the hotel; that’s been gone for years.

Radio Today

James Cridland reported in his latest newsletter that he read in Radio Today that the UK’s first commercial radio station is switching off two of its FM frequencies. The owners claim that DAB (Digital Audio Broadcasting) and online streaming serves its audience well enough. Cridland believes they won’t be the last either.

The Future is here, NOW!

What Do We Listen To When We Road Trip?

Everything we want to hear when we’re on-the-road comes from our smartphones. They automatically connect to our Honda’s audio system via Apple CarPlay. For music we can choose from my own music library, RadioTunes or Pandora. If we want to hear any radio station, we can listen to it via TuneIn Radio, StreamS, myTuner Radio, or Simple Radio. Plus, any time I want a quick check of the latest news, I click on my Hourly News app which streams the latest news from NPR, CBC, AP, ABC, CBS, FOX, and the BBC in succession. By the time I’ve finished listening, I not only have a good sense of what’s going on in the world, but how each news service ranks each story’s importance to its listeners.

The amazing thing about all of this is, the streaming of audio content we’ve found, is stable; with no dropouts, static or disruption of any kind. Unlike satellite radio which drops out under bridges, streaming audio does not.

In fact, my blog of January 9, 2022 titled “Why I Stream ALL of My Radio Listening,” goes into detail about how and why I started doing this. https://dicktaylorblog.com/2022/01/09/why-i-stream-all-my-radio-listening/ While we still own the 2009 Honda Accord talked about in that article, we recently upgraded to a 2018 Honda Accord for our road trips, which makes everything even easier. Mind you, this vehicle is seven years old and has an AM radio in it; somewhere, I just haven’t spent any time looking for it. The touch screen does have a button at the top that says FM Radio, even when I’m in Apple CarPlay mode, which is ALWAYS.

The Bottomline

Today we live in an ON DEMAND world. People want what they want, when they want it, and where they want it. The focus of today’s radio owner/operators should be on that reality, not on trying to keep a 20th Century technology alive by forcing it on people.

Five years ago, the Radio Advertising Bureau’s Senior Vice President Jeff Schmidt was telling radio sales people,

“If you’re selling the way you were five years ago,

you’re in trouble because the world is changing

and we need to change with it.”

And he’s right, but not just about radio sales, about the entire radio industry. It can’t try and hold back the massive change that is occurring in the world of communications. That’s the message.

Radio needs to get on board

or

miss the boat.

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May 18, 2025 · 3:00 am

How You Say It, Makes All the Difference

A few of weeks ago, my wife Sue & I went to two different churches for Easter Sunday services; our new church, where we just became members and our old church where we exchanged our vows of commitment to each other.

Here’s what I learned…

Talking versus Preaching

One of the pastors delivered the service as if he was talking to us. He engaged us with his message, as if he were having a conversation, and even posed questions to the congregation. The religious meaning of Easter Sunday was delivered in a relatable way, bringing meaning and perspective to the world we are living in today.

The other pastor, at our second Easter service, preached…or what I might characterize as “talking at and not to” me. It didn’t really relate to the world outside the church doors, in tone or message. The sermon made no effort to tie a religious message to our current reality.

WABC – “The Last Aircheck”

On Saturday, May 10th, Rewound Radio aired, what’s become known as “The Last Aircheck,” the day that WABC Music Radio 77 would switch their format to Talk Radio 77. That happened 43 years ago on May 10, 1982.

Those final hours were hosted by Ron Lundy and Dan Ingram, and as I listened to the replay of that broadcast, I got goosebumps. The sound of their voices took me back in time, when listening to the radio was like a religious experience for me.

Techsurvey 2025

Fred Jacobs has been tracking the power of personalities in his annual Techsuveys, the most recent one which came out in the first quarter of this year. Here’s the trendline:

Fred’s graph only goes back to 2014, but radio captured my heart in the 60s. It was a time when great radio personalities ruled the airwaves on virtually every broadcast signal.

Radio owners would covet, promote and value their air personalities and so did the radio audience. For the radio listener, meeting their favorite air personality was a heart pounding experience.

The Human Voice

I never had the opportunity to meet Ron Lundy or Dan Ingram, but their voices owned real estate in my brain. As it was broadcast over Rewound Radio, hearing them talking on “The Last Aircheck” made the same impact as it did when I heard them LIVE 43 years ago.

That’s the power of the human voice.

Church Attendance & Radio Listenership

In today’s world, both entities are challenged to build and hold an audience. Our new church saw its lead pastor of 12 years promoted and a new pastor was named to replace him.

Like a radio station that loses a popular personality, and causes listeners to seek out other listening possibilities, a church changing its pastor is monumental change, often causing people to try other churches.

One saving grace in our church’s situation was having an assistant pastor that provided continuity to the congregation during this time of change.

The good news is that when the new pastor arrived, he would be as dynamic as the pastor who had left; maybe even more so. Our congregation has grown under his leadership, at a time when other churches have not. He talks, not preaches; and he listens.

Every Hour in Radio is Front Page

Radio, unlike print publications, doesn’t have a back page. Every minute of the broadcast day is like being on the front page. Every minute counts and a radio station is either building an audience, keeping an audience or losing an audience.

Radio’s reduction in force (RIF) of its air personalities has created two problems:

1) many hours of the broadcast day are now sterile and

2) those sterile hours aren’t just driving away radio listeners to other venues, but they also aren’t attracting a new generation of broadcasters who’ve been inspired by what they hear coming through their radio speaker.

BOTTOM LINE

Today’s radio lacks personality and FOMO.*

*FOMO is Fear Of Missing Out

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March 23, 2025 · 3:00 am

What Skills Are Needed in Today’s Media & Communications Industry?

This week, Sarah McGrath, an editor with the LinkedIn News team, emailed me to get my feedback about their inaugural “List of Skills on the Rise in Media and Communications.”

LinkedIn mined its member data base of media and communications folks to compile a list of the 10 fastest-growing skills that working professionals feel are needed to get ahead and grow in the 21st Century.

I’m going to post LinkedIn’s list and invite you to share your thoughts and comments about what people interested in a career in the media and communications industry should be investing in. If you feel this list missed a skill that you believe should have been included, please respond on the www.DickTaylorBlog.com website’s comments section.

AI Literacy

Artificial Intelligence or A.I. is certainly a must in today’s world. A.I. is turning our world upside down at the speed of light. I don’t believe anyone could imagine not having the skills and understanding needed to leverage this technology, for fun and profit.

Emotional Intelligence

In a world where your smartphone can quickly provide the answers to any question you might have, the skill I see that should be on this list – and maybe #2 – is emotional intelligence, also referred to as EQ.

People with a high EQ possess the skills necessary in building strong relationships and navigating social situations. They are able to manage emotions effectively, allowing for the achievement of both personal and professional success.

The Harvard Business Review says that while technical skills may have helped you to secure your first promotion, without emotional intelligence it may not guarantee your next one. For EQ is the skill that will help you successfully coach teams, manage stress, deliver feedback and collaborate with others.

“Emotional Intelligence is one of the most sought-after interpersonal skills in the workplace. In fact, 71 percent of employers value emotional intelligence more than technical skills when evaluating candidates.”

The good news is, emotional intelligence can be improved in each of us if we make a conscious effort to practice on developing self-awareness, self-regulation, empathy and social skills.

My wife Sue, who edits this blog, says listening is a very important EQ skill. It’s one I’m still working on.

Active listening means to pay close attention to what others are saying, both verbally and nonverbally, and trying to understand their perspectives.

For “50 Tips on Improving your Emotional Intelligence” click on this LINK.

Now It’s Your Turn

I would really love to hear what your thoughts are on the skills young people should be developing and strengthening to thrive in today’s media and communications world.

Be sure to click on this LINK and share your thoughts in the comments section on the blog.

I look forward to hearing what you have to say.

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February 16, 2025 · 3:00 am

The Cost of Uncertainty to Radio

In January, I characterized the future of radio in a word, and that word was “uncertain.” Since then, the future of the business world is now being described using that same word.

Radio Advertising

The radio industry has one means of support for all that it does in our local communities;

ADVERTISING.

Local businesses that advertise their products and services are the economic engine that pays for everything a radio station provides to its listeners. Depending on the size of a radio market, additional monies may come from regional and national advertising too. But it is through advertising that commercial broadcast radio exists.

It’s a business model that today is challenged by digital media services, which offer a subscription with an advertising plan allowing two revenue streams for their support.

Uncertainty is Bad For Business

Every business student has heard repeatedly that “uncertainty is bad for business.”

Under President Trump, uncertainty is gripping the business world, with the Associated Press writing:

“Trump is taking a blowtorch to the rules that have governed world trade for decades,” and the “reciprocal” tariffs “are likely to create chaos for global businesses and conflict with America’s allies and adversaries alike.”

The reality is business has no idea how to plan in a long-term, sustainable way, and that includes the radio business.

Seventy percent of America’s economy is based on consumer spending, and the National Retail Federation (NRF) is warning that the myriad of tariffs being proposed “will be extremely disruptive to [America’s] supply chains.” It will also mean higher prices for America’s families which will erode household spending power.

Recessions & Advertising

I started in radio sales during the recession of the early 80s. Orders for radio advertising didn’t just come in over the transom, as had been the case up until that time. If you wanted to build your account list with advertisers, you had to burn some shoe leather and go out to see them, work with them to developing an advertising program that would bring customers into their establishment. I remember Warren Buffett describing these days as…

“Only when the tide goes out

do you discover who’s been swimming naked.”

Which meant to those of us selling radio, tough times revealed who was actually working at the art of radio sales and who was just waiting for the phone to ring.

History clearly taught that businesses that advertised during difficult economic times like during a recession were taking advantage of a strategic opportunity to increase their share of the market and increase their business’s awareness in the mind of the consumer.

The University of Michigan, which monitors consumer sentiment, says that its index continues to decline, suggesting that consumers are very aware of what’s happening in Washington, DC with the talk of tariffs and the possibility of a global trade war.

“Tariffs are taxes,” said the European Commission. “By imposing tariffs, the U.S. is taxing its own citizens, raising costs for business, stifling growth and fueling inflation. Tariffs heighten economic uncertainty and disrupt the efficiency and integration of global markets.”

Uncertainty & Business

Economists have tried to study what uncertain conditions mean for business in countries all over the world. What they’ve consistently learned was that uncertainty makes businesses:

  • More reluctant to hire
  • More reluctant to invest
  • Leads to lower sales

Businesses can adapt when they have some idea of what the future looks like, but when it isn’t clear what the rules will be, both businesses – and their customers – end up in limbo.

Past spikes of uncertainty were caused by recessions, financial crises, negative word events – and most recently, the Covid-19 pandemic. However, this time the uncertainty is almost like a deliberate move to cause it, making it hard for anyone to predict how both businesses and consumers will respond.

Already both businesses and consumers are pulling back on expenditures of big ticket items, spending only on those things necessary for their daily existence. It’s that pull-back that could result in a much larger impact to the American economy.

People in times of uncertainty hunker down.

When anyone of us is uncertain about our future, we tend to hold on to our money, preserving capital to be ready for whatever the future may hold.

These days, whether you are the radio station owner, the radio seller of advertising or the radio listener, we are all trying to figure out what’s going on, what it means to the world and our family – for at this point in time…

No one knows what’s going to happen next, and that’s the problem.

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January 26, 2025 · 3:00 am

UNCERTAIN

If you had to sum up, in one word, what the year ahead for radio would be like, what word would you choose?

The word I chose was “UNCERTAIN,” when Fred Jacobs posed that question to the readers of his blog.

Word Salad

To be more specific, the question Fred Jacobs asked his readers to respond to was:

What’s your unique “take” on broadcast radio in 2025?  In a word, how would you describe this next 11+ months?  What’s the state of radio in 2025 – in just one word?

He put that question to the readers of his blog on Monday (1/20/2025) and on Wednesday (1/22/2025), after more than 225 people responded,  produced the “Word Cloud” shown below.

My response of “UNCERTAIN,” can be found in the upper left hand corner.

CES 2025

On Tuesday (1/21/2025), Fred gave a webinar on this year’s Consumer Electronics Show (now just simply called CES) held at the beginning of each year in Las Vegas. He characterized this year’s show as “NOT NORMAL” calling it a transformative event.

In his summary of the Top 10 Themes at CES 2025, all of them included Artificial Intelligence (AI).

Filling Talent Shortages

A new study released Tuesday (1/21/2025) by Hult International Business School and Workplace Intelligence found that even when faced with widespread talent shortages, employers would rather hire a robot or AI than a recent graduate.

You don’t have to be in radio to feel a sense of terror for what lies ahead for America’s working class.

College Graduates

“Meanwhile, recent graduates who have successfully joined companies, have found the work experience invaluable. 77% said they learned more in half a year on the job than in four years of undergrad and 87% said their employer provided better job training than college.”

“Over half (55%) said that college didn’t prepare them in any way for the job they currently hold,” according to the survey, which isn’t a glowing endorsement for getting an expensive college education and racking up a large debt.

This was something I realized while teaching at the university back in 2016 and blogged about in an article called “Just In Time Learning.”

Division

Fred summed up the results of his unscientific experiment saying:

“And we wonder why radio discussions on social media turn into debates, while often devolving into rants and responses in ALL CAPS. We may as well be talking politics. Actually, we very much are.”

The one word that never came up in the more than two hundred participants was…

“unified.”

For America today, the one word that best describes our country is “divided.”

So, it shouldn’t surprise anyone that when asked about what the future of broadcasting is, the answer is…

Radio, like our country, is divided.

We have the large and powerful radio operators and then we have a few mom & pop stations, with the rest of the local service primarily being the dedicated operators of Low Power FM (LPFM) radio stations, supported by listeners and local business underwriters.

The gap between the haves and have-nots keeps widening, which prevents the radio industry from speaking with one voice.

America’s 2nd Gilded Age

You tell me if what happened a century ago sounds like what’s happening in America today.

During the 1920s, America became more prosperous and saw unprecedented growth in industry and technology. But the Gilded Age had a more sinister side: It was a period where greedy, corrupt industrialists, bankers and politicians enjoyed extraordinary wealth and opulence at the expense of the working class.

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January 19, 2025 · 3:00 am

I Propose the “Speedometers in Every Car Act”

When my wife Sue & I are driving, locally or on one of our road trips, we’ve noticed that drivers have no idea how fast they’re going. Speed Limit signs are no longer even considered a suggested “speed limit,” but more like something that should be considered a minimum speed.

Speedometers

In 1902, German engineer Otto Schulze patented the speedometer and Oldsmobile would be the first American car company to factory install them into their vehicles. However, speedometers were originally considered an option, that owners could buy.

It wasn’t until 1910 that speedometers started becoming standard equipment in American automobiles.

How to Become a Road Hazard

If you really want to put your life in jeopardy, try traveling the posted speed limit. We have, and there’s not a single vehicle that will follow us. NOT ONE.

The Drive Rite Academy says: Speed limit signs serve as a guide for drivers to maintain a safe and appropriate speed, based on the type of road, traffic, and environmental conditions. They are designed to protect both drivers and pedestrians by reducing the risk of accidents and ensuring smooth traffic flow.

            KEY POINTS:

  • The number on the sign represents the maximum speed you’re legally allowed to drive, under ideal driving conditions.
  • Ideal driving conditions include clear weather, dry roads, and low traffic.
  • It’s important to note that the posted speed limit is NOT a target speed. Drivers should adjust their speed based on traffic and weather conditions, even if it means driving below the posted limit.

Does Your Car Have a Speedometer?

The question posed at the beginning of this section is rhetorical. Every vehicle built and sold for use on our highways and byways in America comes equipped with a speedometer, but we’re beginning to wonder if today’s drivers know how to use them.

Speed Limit signs are the law on our roadways.

Once upon a time, Americans believed no one was above the law. But those days are now in the rearview mirror. 99% of today’s drivers believe that speed limit signs don’t apply to them.

And don’t get me started on drivers who don’t come to a full-stop at STOP SIGNS.

AM Radio

It’s why I chuckle when the National Association of Broadcasters (NAB) will try again in the 119th Congress to pass their “AM Radio in Every Vehicle Act.”

Personally, I believe, it’s more important that every vehicle come equipped with an FM radio, as that’s what the majority of Americans use – if they listen to broadcast radio at all.

Just Because…

Just because a vehicle has an AM radio – or speedometer for that matter – doesn’t mean anyone will use them for their safety, or that of their passengers.

I rest my case.

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January 5, 2025 · 3:00 am

Best of the Blog 2024

2024 marked my 10th year of writing this blog, and while I reduced the number of articles I would write this year to focus more on faith, family and friends, here are the Top 5 Most Read articles from the past year.

To date, 508 articles have been published over the decade since the blog began, with over 314,215 views from folks around the world; maybe you missed them or perhaps you’d like to read them again.

Most Read Article of 2024

In 2016, Winchester, Virginia’s WINC AM/FM celebrated its 75th anniversary; eight years later this historic radio station and its 37-year morning man, Barry Lee, would be “Gone in a WINK.”

As the radio industry continues to eliminate radio personalities that have become a part of the fabric of the communities they broadcast to, this story about the end of one local radio station resonated with readers.

Second Most Read Article of 20214

How important is it to have AM radio in cars, if the majority of the people on the roads don’t listen to any AM radio stations, with the subject of “Use It or Lose It.”

While I became attracted to a career in broadcasting due to AM radio and even had the opportunity to be an air personality on “The Air Castle of the South, 650AM-WSM” the reality in the 21st Century is that AM radio is the past and digital is the future.

Third Most Read Article of 2024

In the 1970s, listening to FM radio stations was pretty much equal to that of AM radio stations. However, FM radio gradually surpassed AM in popularity throughout the late 1970s, with the shift largely attributed to the introduction of FM stereo broadcasting and the FCC’s “non-duplication rule” that encouraged FM stations to offer unique programming compared to their AM counterparts.

The article “Are We Helping or Hurting by Giving AM Radio a Piggyback Ride on the Power of FM Radio” did a deep-dive into the subject of why AM radio stations can’t compete for ears with FM radio stations.  

Fourth Most Read Article of 2024

Radio station operators – commercial, public and religious – don’t play by the same rules. Readers were surprised to learn that the largest radio broadcaster deals with fewer regulations in “What If Every Radio Station in America Could Operate Like EMF?”

Fifth Most Read Article of 2024

It became quite clear as I reviewed the list of articles written in 2024 and what most readers both read and shared (over 13,000 times), that AM radio stories dominated the list.

While the National Association of Broadcasters (NAB) tried to get Congress to pass the “AM Radio in Every Vehicle Act” – and failed to do so – the number of AM radio stations in America (and indeed around the world) continued to sign-off. That was the subject of “AM Radio in Retreat.”

Why I Blog

I blog for broadcasters, educators and students, to provide media mentorship and to pay-it-forward to the broadcasting industry that I have been a part of for over 56-years. I’m grateful for the more than 233,000-people from all over the world who have visited this blog (https://DickTaylorBlog.com) and have read articles that have caught their interest.

Also, every article I’ve written is archived on my blog site and easily accessible.

As I begin my 11th year of blogging, I plan to continue writing new articles when I feel I can add a different perspective to how our media world is changing and evolving; but just not on a weekly schedule.

If you’re a subscriber to my blog – IT’S FREE – you will automatically receive new articles as they are published.

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December 15, 2024 · 3:00 am

A Purple Pine Tree

Last weekend, Sue & I joined other members of our family as they went on the hunt for their Christmas tree. We had a sleigh load of fun, but I was stunned when we arrived at the Christmas Tree Farm to see a purple pine tree amongst all the green ones.

It certainly grabs your attention!

The Purple Cow

Seeing this purple pine tree immediately brought to mind, Seth Godin’s book “The Purple Cow.”

In the book, Godin argues that companies need to innovate and create unique products to stand out in a crowded marketplace. The book’s main points include: 

  • Traditional marketing is no longer effective

The traditional marketing cycle of buying ads, getting distribution, selling products, and buying more ads is no longer working. 

  • Create a remarkable product or service

To cut through the clutter, companies need to create products that are new, different, and exciting. 

  • Target people who will spread the word

Companies should focus on creating products that people will be likely to tell others about. 

  • Be “too something”

Products and services that are “too something” for some people, but just right for others, are more likely to grow. 

DX’ing

Growing up, I loved to listen to as many different radio stations as my Grundig radio could receive.

DX’ing is the hobby of receiving and identifying distant radio or television signals, or making two-way radio contact with distant stations. The term “DX” is telegraphic shorthand for “distance” or “distant”.

Growing up in the 60s provided a young person a plethora of purple cow radio signals. Every turn of the tuning knob brought a new listening experience and that made listening to the radio a very exciting experience, and it was hard to turn the radio off at night to go to sleep for fear of missing something.

Fast-Forward to Today’s Radio

Sadly, today, finding that unique or special radio station is “Mission Impossible.”

We might blame it on automation, or syndication, or consolidation, or simply everyone following the same “Best Practices” playbook, but the result is a world of sameness in the radio broadcasting world.

If Everyone Was Exactly The Same The World Would Be A Boring Place

– Kerry Magro

General George S. Patton put it this way: “If everyone is thinking alike, then somebody isn’t thinking.”

I rest my case.

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October 20, 2024 · 3:00 am

Instant Podcast

I’ve been writing this blog for ten years. A question that comes up occasionally is, why don’t I record my articles and make them into a podcast. The reason in one word is “focus.”

Seth Godin, a marketing genius I’ve followed for years says, if you want to communicate to the world, pick one medium and give it your all. For me, it was the written blog.

But – never say never.

Google’s NotebookLM

Steve Goldstein* wrote on this week’s Amplifi Media blog about a new audio product from Google, called “NotebookLM.” Steve says:

“If you’re in the audio business and haven’t yet explored

NotebookLM, you should.

It’s an impressive, jaw dropping tool that is exciting, weird and unsettling at the same time.”

Now, that sounded very enticing; so, I gave it a try.

We Never Called It Content – Podcast

I published my most read article on September 6, 2015 titled “We Never Called It Content.”  I decided that I would put my words through Google’s NotebookLM Artificial Intelligence Tool (AI) and see what came out.

NotebookLM produced an eight minute and seven second audio conversation between a man and a woman (both AI generated voices) discussing my article, as if I were a listener to their podcast and submitted this topic for their analysis.

The end result was produced in less than four minutes. Take a listen:

https://notebooklm.google.com/notebook/30d99a06-d33e-467e-84be-09c61a6a8a25/audio

We Never Called It Content – Blog Article

Now, for comparison of my original work, here’s the blog article I wrote back in 2015:

Larry Lujack, The Real Don Steele, Robert W. Morgan, Dale Dorman, Ron Lundy, Salty Brine, Bob Steele, and so many, many more.  These names I’ve dropped are all no longer on the radio.  Terrestrial radio anyway.  We radio geeks like to think they are now Rockin’ N Rollin’ the hinges off the pearly gates.

Everyone can understand the circle of life.  People retire, people pass on.

But this past week saw the “forced retirement” of more big names in radio.  Two of them that were on Los Angeles radio have a star on the Hollywood Walk of Fame.  They delivered, according to what I’ve read in the trades, excellent audience ratings.  So, what happened?

Bill Gates once famously announced “content is king” as we entered the Internet age.  Microsoft would give businesses WORD, EXCEL, PowerPoint etc.  The business schools graduated a whole gaggle of spreadsheet nerds who excel at these computer tools.  The Telcom Act of 1996 was the beginning of the consolidation of radio and when Wall Street would jump into this wonderful new investment opportunity.

When you look at radio stations via spreadsheets, you primarily are reducing everything to numbers.  It completely eviscerates the human element from the decision making process.

Nobody turned on Steele, Lujack, Morgan, Dorman, Lundy, Brine, Steele and the rest of radio’s iconic personalities and said, “I’m going to get me some great content.”  We turned on our favorite radio station because the people behind the microphone were members of our family.  We enjoyed spending time with them.  We knew that what we were experiencing, they were experiencing right along with us.  They were local & live. 

Radio is an art form.

When you remove the artists, there’s not much left.

Radio is a pretty simple business.  You play recordings people want to hear, you keep your hand on the pulse of the community you’re licensed to serve and report on what’s going on that people need to know and you hire personalities that become the audio glue that keep it all together running smoothly and engage the listener.

To support the expense of doing all of this, you work with businesses to expose their products and services to the audience you’ve attracted to your radio station.

The irony with today’s radio is that more radio stations operate out of a single location than at any time in radio’s 95 year history, but with less people per station than at any time in that same history.  I wouldn’t be surprised to see Rick Moranis (Honey, I Shrunk the Kids) return to make a new movie about today’s radio called “Honey, I Shrunk the Staff.” 

Frederick Allan “Rick” Moranis, a native Canadian, was a disc jockey on three Toronto radio stations back in the mid-70s performing on the radio under the name “Rick Allan.”

No one has a clue how much the employment in the radio industry has shrunk as the industry rushed to consolidate.  What we do know is when you walk into any of these huge clusters; there are rows of empty cubicles, offices that are no longer occupied – it can be depressing. 

I’m not saying that radio, like every other business, shouldn’t be running more efficiently and taking advantage of technology to control the costs of operation.  But the buzz you hear is that the fat cutting has become cutting the bone.

As Ken Levine wrote in his blog about the state of the radio industry http://kenlevine.blogspot.com/2015/08/why-im-glad-i-got-out-of-radio.html?m=1 “In the past when a great disc jockey got fired he would simply show up elsewhere.  But who knows today? Nobody is hiring. They’re all just firing.”

Today’s radio is being driven by Excel spreadsheets and PowerPoint presentations trying to put a pretty face on the new strategy.  But radio is more than just studios, transmitters, and now websites/social media, radio is made up of people, albeit fewer of them by the day.

Radio was never a just a job.  Radio was a mission inspired by people who were passionate about all the medium could be.  Everyone inside a radio station worked towards this common goal, just like the people at Google, Apple, Southwest – to name a few – do.

People didn’t get into radio, radio got into people.

Holy Audio, Batman!

Now remember, everything in my original article was simply uploaded to Google’s NotebookLM and the audio you just listened to, of a man and a woman, discussing my blog – in some cases actually expanding on my original thoughts – was completely AI-generated.

I honestly don’t know what to think, but I’m very curious as to what your impressions are about all of this.

Please post your thoughts in the comments section of this blog article, so that others may be stimulated to share their own, and we can all learn from one another’s perspective.

*Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies.

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October 6, 2024 · 3:00 am

What’s the Future of Radio, AM or Digital?

Reading the RAB’s “Radio Matters” blog, I couldn’t help but notice the picture of the radio used for the article, “What’s on the Horizon for Radio?” was an AM/FM radio set that couldn’t receive HD Radio broadcasts. (Picture of that radio is on the left.)

Radio Digital Growing

The article did cite that in 2025 radio digital* presented the radio industry in America with growth potential, stating:

“The Finance/Insurance category will be the spending leader for Radio Digital with $586 million in local ad spend, with other categories that will be significantly increasing their spend in Radio Digital being QSRs (Quick Service Restaurants), Supermarkets & Other Grocery Stores and Tier 3 – New Car Dealers.”

HD Radio

What I found most curious about the blog article was the total absence of anything regarding America’s digital radio standard, HD Radio.

We just acquired a new car that has an HD Radio, and I am finding great difficulty in navigating radio stations and their HD 1, 2, 3 & 4 subchannels. Hopefully, the FCC’s  (Federal Communications Commission) “Modifying Rules for FM Terrestrial Digital Audio Broadcasting Systems, First Report and Order” will improve this digital radio service.

Ironically, when we enter our new car, it automatically and seamlessly connects to Apple CarPlay and allows us to play our personal music library or favorite streaming App. It’s so easy, because it operates just like our iPhones and accepts voice commands.

AM Radio

James Cridland wrote in this week’s newsletter:

“In the US, the House of Representatives is reviewing “the AM Radio For Every Vehicle Act”, a piece of legislation aimed at ensuring that AM radio is not removed from car radio receivers, “because emergencies”.”

“John “Cats” Catsimatidis, “a true self-made billionaire, philanthropist, and former NYC mayoral candidate“, has been buying full-page ads in the New York Post – like the one below – raising awareness of the issue. He’s the owner of 77 WABC, an AM radio station in New York, so he’s got considerable skin in the game.”

“I’ve written much about AM’s decline; but it should be noted that in Europe, a piece of legislation aimed at ensuring that DAB was put into all cars, “because emergencies”, was passed – and is a good reason for the success of DAB on the continent.”

Sadly, it appears that the American broadcast industry is investing its money and political capital in trying the preserve the past rather than lead the charge into the future.

Alaska

Before COVID-19 and a global pandemic closed down the world, Sue and I had planned a trip to our 49th state, Alaska. Now, four years later, that trip was finally taken.

We traveled through Anchorage, Seward, Juneau, Skagway, Haines, Hoonah and Ketchikan. Music was playing in just about every business we entered, not on a radio, but on a digital speaker that was apparently connected to a streaming music service or personal library.

Also, not one of our hotel rooms had a radio in them, unlike in 1922 when having a radio in your hotel room was a big deal. I wrote about that in a blog titled “Once It Was Radio.”

We found local cell service to be prolific everywhere we went and often available on our cruise ship while cruising the inland passages, allowing us to avoid purchasing the cruise lines internet/cellphone package.

Our smartphones are portable and allow us to tune into the world for music, entertainment and information. So, the possibility arises that the “horizon for radio” is delivery of its programming primarily via smartphones, as in our household, they represent the portable “transistor radio” of our youth.

In today’s connected world, relevant content rules.

Relevant is the new local.

* Radio Digital means digital radio advertising including local advertising sold by local stations (streaming, email advertising, O&O banners, SEM (not SEO), website advertisements) and pure play streaming services except CTV/OTT.  that utilizes digital formats. Includes the share retained by local radio stations after reselling other online platforms (e.g., Google AdWords). -BIA Advisory Services

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