Tag Archives: Sean Hannity

DJs Get Paid More than Real Musicians

Wolfman JackI was reading an article in Medium about “How Platform Capitalism Devalued the Music Industry,” when I came to this comment from electronic pop artist Grimes – currently dating Elon Musk – “DJs get paid more than real musicians.”

As the blowback continues to reverberate from the recent “employee dislocations” by iHeartMedia, of hundreds of their disc jockeys across America, I wondered who were these highly valued DJs Grimes was talking about.

World’s Highest Paid DJs

Turns out that Forbes published a list in July of what Forbes called “The World’s Highest-Paid DJs of 2019.”

chainsmokers

The #1 highest paid DJs are “Chainsmokers” earning $46 million in pre-tax income over the past year.

Who?

If that was the first thought that flashed across your brain, you’re not alone. The Chainsmokers are made up of Drew Taggart and Alex Pall.

#2 was “Marshmello” at $40 million, #3 was “Calvin Harris” at $38.5 million, #4 was “Steve Akoi” at $30 million and rounding out the top 5 was “Diplo” at $25 million. Forbes actually ranked the top 15 and you can see the whole list HERE.

None of these DJs are on your local radio station. They are all club DJs.

The Chainsmokers signed a three-year exclusive residency deal with Wynn Nightlife in Las Vegas that has the pair performing only in nightclubs at XS and Encore Beach Club in Vegas in 2017. The pair is such a draw, that agreement has been extended until 2021. The group also records EDM albums and released their first single in 2013.

Club DJs

marshmelloChristopher Comstock, aka “Marshmello,” signed with the Palms Casino Resort in Las Vegas taking up residency at their Kaos Dayclub and Nightclub.

Marshmello entertains from a rotating DJ booth shaped like his signature cylindrical marshmallow mask. If you’d like to see him in action, here’s a link to a YouTube video

This year coming in at #3, “Calvin Harris.” He previously had been the #1 highest paid DJ for six consecutive years.

Absent from the list are over-the-air radio DJs.

Radio’s Highest Paid

It should come as no surprise that Howard Stern reigns in the top spot with an income north of $90 million. But he’s on satellite radio.

The top earner on terrestrial radio is Rush Limbaugh, who recently announced he’s battling advanced lung cancer. Then comes Ryan Seacrest, Sean Hannity and Glen Beck, all syndicated talk radio hosts.radio sign

What’s the attraction of all of these personalities?

Grimes puts it this way, “It’s kind of like Instagram or whatever. [Listeners] don’t want the real world.” Great personalities give us an escape from our world and make us feel like we are a part of their lives.

Great Radio

Radio provides the listener with community and companionship through the stories it tells and music it plays.

Harry Harrison, New York City’s Morning Mayor, recently passed away at age 89. He was a New York City DJ Legend, broadcasting over WMCA, WABC and CBS-FM for the majority of his radio broadcasting career.

Cousin Brucie was invited to share his memories of Harry and why he was so loved by Big Apple radio listeners. Brucie said it was all about making the members of the radio audience feel like family. It’s all about talking to people and being out in the community Cousin Brucie & DTwith them, touching their hands. In fact, the host said, when Brucie showed up at NBC4  to do the segment, people who work at the TV station came to see him and gave Brucie a hug. Something that rarely happens when guests appear on the program.

I know how they feel because, one Saturday night, that’s exactly what I felt like when I had the opportunity to spend a night in “Cousin Brucie’s Place” at SiriusXM.

The Power of the DJ

The common thread, whether we’re talking about a popular club DJ or radio DJ, is their ability to bring people together, engage in the same thing at the same time and make us feel like we are welcome and belong.

Harry Harrison told his listeners that “every brand new day should be unwrapped like a precious gift” and he always wished his listeners the very best, “because that’s exactly what you deserve!” Ron Lundy greeted his listeners with “Hello Luv,” Dan Ingram called his listeners “Kemosabe,” and everyone was a “cousin” with Brucie.

The biggest casino operators know how important the DJ is in bringing people into their dance clubs. A great club DJ can read the room and know exactly the right mix of music to play to get everyone involved and have a good time.

That same magic built great radio on thousands of local radio stations across America. It can’t be replaced by artificial intelligence and algorithms.

Real local radio knows how to read the community and provide exactly what it needs at that moment. All great radio is local and relevant.

DJs become your best friend.

Is there anything better than hanging out with your best friend?

 

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The Post-Fact Society

68P.T. Barnum, among many others, is credited with saying: “I don’t care what they say about me, just make sure they spell my name right!”

Barnum knew it wasn’t important what people said about him as long as they were talking about him. Only the noise level about Barnum mattered.

When I saw this chart from The DataFace measuring the newspaper media coverage of the two presidential candidates, it was eye opening.  68a It mattered little that most of that coverage was negative. What mattered was they spelled “Trump” correctly.

Fake News

Once upon a time, news came from journalists who worked for newspapers, radio and television stations.

Then along came the iPhone and social media.

Now the same device that could receive text, voice, pictures and video could produce it too.

Social media platforms provided mass distribution without a filter (aka an editor).

This provided the perfect storm for the production of fake news. A cottage industry in some parts of the world, some American citizens soon learned that producing internet stories that would get lots of clicks could be profitable.

Radio & Fake News

Even syndicated radio host Sean Hannity got snared in the volume of fake news being generated and had to apologize for using fake news stories to attack Obama.

Ad Supported Media Fight for Survival

In an effort to make a little coin, trusted media sources began accepting advertising that would lead their readers, listeners, viewers to unaffiliated sources that would serve up this fake news. In so doing, they inadvertently now wore the stink of the fake news creators. The public quickly could not discern the researched and sourced news from the made-up variety.

One PM Central Standard Time

Radio and television journalism didn’t always operate this way. PBS produced an excellent documentary about the coverage of the assassination of President John F. Kennedy. The program was called “One PM Central Standard Time” and it covered how “the most trusted man in America” Walter Cronkite waited until Kennedy’s death was confirmed by  multiple sources before going live with the news to the nation over the CBS radio and television networks.

The Being First Obsession

Things changed when things started being published digitally. In this world, advertising paid based on clicks. Quantity beat quality. Sensational beat facts. Going viral meant big money to these new media folks. Plus the concept of “native advertising” means that advertising copy is presented to look like editorial.

All of these little changes contributed to consumers becoming less and less able to tell real news from what was fake news. Which has led to many not believing anything today’s media tells them.

And that’s a very sad state of affairs for journalism.

“Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.”
–Thomas Jefferson

21st Century Business Model Challenge

Starting with newspapers, then radio, then TV then digital, the business model has been one of ad supported media. The model is broken.

Disruption first destroys the old ways of doing things before the new ways are discovered and take root. We are living in that destruction period of disruption.

Our challenge lies in building a business model that will support solid journalism, quality entertainment and community service.

What others have shown us is that in a 21st Century world it will take a collaborative effort from people from all over the world to help build the new way.

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