Tag Archives: WOND

It Was Always a “Good Day!”

harvey_ozy_1When I started in professional radio, 51 years ago this week, there was a gentleman broadcasting that captivated my attention, his name was Paul H. Aurandt. The radio audience knew him better by his middle name, Harvey; Paul Harvey.

He broadcast six days a week, just like all radio personalities did back in those days. It was a time when all radio was delivered LIVE. Paul Harvey was heard over the ABC Radio Networks with his News and Comment week day mornings and middays. His Saturday noon-time broadcasts were extra special broadcasts that were always sure to surprise and delight his audience of as many as 24-million people a week. Paul Harvey News was carried by 1,200 radio stations in America, plus 400 American Forces Network stations broadcasting all over the world.

Page 2

The first commercial break in each broadcast was clearly announced with the words, “now page 2.” And it caused me to turn up my radio and give Mr. Harvey my full attention as he told me about another great product that he personally used. The ad copy, just like the news and comments, were all crafted by the mind of Paul Harvey.

I bought my BOSE WAVE radio due to Mr. Harvey telling me how wonderful music sounded coming through its speakers and baffle system design. It started me on the path to owning several BOSE products as a result.

Paul Harvey News had a waiting list of sponsors to get on his program. In 1986 his News & Comment broadcasts were rated #1, #2, #3, #4 and #5 in network radio programs when he was the focus of a CBS 48-Hours broadcast commemorating Paul Harvey’s 70th birthday.

Bob Sirott did the profile piece and it showed Paul Harvey as few ever saw him. I encourage you to watch the segment on YouTube by clicking HERE 

Paul Harvey News

On April 1, 1951, ABC Radio Network premiered Paul Harvey News and Comment. His Chicago based broadcasts were often called “the voice of the silent majority” or “the voice of Middle America.”Paul Harvey (2)

Paul Harvey was making so much money for ABC, they added a third daily broadcast to the schedule on May 10, 1976 called, The Rest of the Story. These broadcasts were written and produced by Paul’s son, Paul Harvey, Jr. for its 33-year long run.

While Paul and his son maintained this entertaining feature which was based on true stories, not all critics agreed, including urban legend expert Jan Harold Bunvand.

I know from my own personal experience of the two times Paul Harvey included stories based on my hometown of Pittsfield, Massachusetts, that Mr. Harvey played fast and loose with the facts of the events to tell a good story. It made me wonder how all the other stories I heard might have been so “massaged.”

Iowa

In 2000, I was managing a cluster of radio stations for Connoisseur and Cumulus. We carried Paul Harvey on my 100,000-watt KOEL-FM. It was the only thing, other than local news in morning drive, that stopped the flow of the best in country music.

I remember being in my car at the time Mr. Harvey’s noon-time broadcast came on the air and hitting the scan button to hear Paul Harvey News and Comment on virtually every station my car radio stopped on. In media, that’s called a “road block,” the same program or advertisement, broadcast at the same time on multiple radio or television stations.

$100 Million Dollar Contract

In November of 2000, Paul Harvey had just inked a new 10-year contract with ABC Radio Networks when a few months later he damaged his vocal cords and had to leave the air. It wasn’t until August of 2001 that Paul returned to the air waves, but only with a reduced clarity and vocal presence in his voice.

I remember this very well as I was now back in Atlantic City running a cluster of radio stations, and my AM radio station WOND-AM1400, was the Paul Harvey radio station for South Jersey.

I had been cajoling Mr. Harvey’s secretary in Chicago for months before he lost his voice for customized promotional announcements to be voiced by Paul Harvey to promote his daily broadcasts over WOND radio.

One day in the fall of 2001, a reel-to-reel tape came in an envelope from Chicago addressed to me. It contained my customized, Paul Harvey voiced, WOND announcements. I was thrilled, but just a little disappointed when we played the tape due to the hoarse, raspy sound of Paul’s voice when he recorded them.

Before the end of 2001, Paul Harvey was back to full vocal dynamics.

Touched My Heart

It was after watching the Bob Sirott piece produced for 48 Hours a second time and then sharing my personal Paul Harvey memories with the love of my life, Sue, that I found myself choking up and tearing up about the heartfelt emotional impact that this gentleman from Tulsa, Oklahoma had made on me.

Using only wire copy and his manual typewriter, Paul Harvey crafted a broadcast of words that vividly created in the mind of the listener exactly what he intended. His full vocal range, the power of the dramatic pause and dynamic inflection completed his radio magic, what most like to call radio’s “Theater of the Mind.”

Could you imagine Paul Harvey doing podcasts?

I have no doubt that they would have been as popular as the original SERIAL podcast was from NPR.

Paul Harvey didn’t use any music or sound effects.

Paul Harvey created great radio, that was welcomed into homes all across the globe by his great writing ability and vocal acting talents.

Paul Harvey (3)

Harvey receiving the Presidential Medal of Freedom in 2005

Good Day

Paul Harvey died on February 28, 2009 at the age of 90.

Three weeks after his death, ABC Radio Networks cancelled the entire News and Comment franchise.

At the time of his death, he had less than two years left on his 10-year contract.

Paul Harvey called himself a salesman, not a journalist, newsman or anything else. He loved his sponsors saying “I am fiercely loyal to those willing to put their money where my mouth is.

He never would have promoted his broadcast as “commercial free,” as he understood that this free, over-the-air medium called radio, was a powerful way to move product for his advertisers and that it was those very folks that paid all the bills for him and the ABC Radio Networks.

Imagine that, radio ads that were as cherished to hear as the rest of the broadcast itself.

That’s the definition of “GREAT RADIO.”

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Memories of Pinky

PinkyShortly after I arrived in Atlantic City to begin my 13-year run as general manager of WIIN/WFPG, I would be interviewed by Atlantic City Magazine about some of the changes I was making at the radio stations.

WIIN was a news station with a five person news staff, a full-time sports director, even a plane in the sky over the South Jersey Shore doing traffic reports in season. WFPG was the iconic Bonneville Beautiful Music formatted radio station with an hour I.D. that many remember for the sound of ocean waves, sea gulls and buoy bells. During my interview with the magazine I was asked about Pinky and his WOND radio show Pinky’s Corner, to which I replied something to the effect that he wasn’t on my radar and what he did made no difference on my operation; basically a one-liner in a much longer story on South Jersey radio.

By the time I arrived in South Jersey Pinky had been doing his radio show longer than I had been sucking up oxygen as part of the human race.

Sunday morning November 1st I woke up to the news that Pinky had passed away Saturday night at the age of 88. He had retired only earlier this year after heart surgery in May had caused Pinky to call in sick for the first time in his 57-year radio work history.

I have so many memories of Pinky.

As a competitor I remember calling on advertisers that told me they bought ads in Pinky’s show so he would never say anything negative about them. Hard to argue with that reason. I remember Pinky broadcasting his radio show by the cash registers as I was checking out with my groceries at the supermarket. I remember the time when Pinky was without a remote location sponsor to do his show from, so he took the latest technology – a bag phone – and hopped in the back of Atlantic City police cars and did his radio broadcast live on patrol, the kind of thing that COPS does on TV.

My radio career would take me to the Midwest and one day my office phone would ring and it would be Howard Green, the owner of WOND, home of Pinky’s Corner. Howard said to me “Dick Taylor, what would it take for me to get you back to Atlantic City and working for me?” I said, “Make me an offer.” He did. I took it. I returned to Atlantic City.

Because Pinky always did his radio show from a remote location, he was usually never in the radio station broadcast center. One day, I saw Pinky walking towards my 3rd floor corner office. I said “Hi Pinky,” to which Pinky said “I have no confidence your ability to manage this radio station,” then turned around left. It’s always nice to receive that kind of positive encouragement from your team when you start a new job.

I would learn those words were due to that Atlantic City magazine article of over a decade earlier. Pinky had an incredible memory. He remembered everything. He even did his radio commercials from memory for his clients who sponsored Pinky’s Corner.

When we were approaching Pinky’s 45th year on-the-air, I conspired with his remote sponsor to throw a big 45th anniversary celebration surprise party during his live radio show. The casino folks agreed and it was a surprise that I’m sure Pinky never expected to have occurred on my watch.

Another thing I remember about Pinky was that during my time as the WOND manager, Pinky wouldn’t say the call letters or the frequency of the radio station. No matter how I cajoled Pinky he would not change his ways. I commissioned a research study of the people who listened to Pinky’s Corner and found that 60% of the people who listened to Pinky every day did not know the call letters of the radio station his show was broadcast over. But I still couldn’t change Pinky’s mind.

Frustrated I went to the company owner, Howard Green, and asked for advice. Howard’s response was priceless. “Don’t ask me” he said. “Pinky one time had t-shirts made up with his picture drawn on them and the words ‘Listen to Pinky’s Corner’.” Howard said when he saw them he said to Pinky “Pinky, you didn’t put the call letters or the frequency of the radio station on your t-shirts.” To which Pinky replied “and you didn’t pay for the t-shirts.”

Since Atlantic City uses unaided diary recall I decided to put the WOND call letters in every station break and between every commercial during Pinky’s Corner I could squeeze them into. Then Howard Green became ill while on an ocean cruise, lapsed into a coma and died. The next day I turned on Pinky’s Corner to hear what Pinky would say about his friend and employer of over four decades and what struck me most was that Pinky was saying the station call letters everywhere. And that would continue from that point forward. I guess I’ll never know the reason why that change occurred.

I’m happy to say that Pinky and I became friends, who respected one another’s abilities and love of the radio business. I always enjoyed seeing him on my annual trips back to Atlantic City for the New Jersey Broadcasters Association conventions.

For so many people in South Jersey, they don’t remember a time when Pinky wasn’t on their radio. He truly was one-of-a-kind.

Thank You Pinky for making WOND, like the slogan said, “Radio You Can Depend On.”

WOND LOGO

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