Radio broadcasting began in the “Roaring 20s.” A time in America that saw the first tabloid newspaper appear. Reader’s Digest, New Yorker Magazine, Time Magazine would also be born right along with radio. It was a time of unprecedented economic prosperity and social change. It was a time of a strong backlash of racism, fear of immigration and morality.
The 1920s and the world we are living in today are not all that dissimilar. Today, the wealth inequality is greater than it was in the early 1920s.
And just like those times, almost a hundred years ago, that gave birth to radio we are living in times that are giving birth to the “Internet of Things.”
Immigration: Then & Now
After World War One ended, America got tough on immigration. The most stringent set of immigration restrictions in American history was enacted with “The National Origins Act of 1924.” It restricted the flow of immigrants from Europe (and elsewhere) to less than 200,000 per year. This fear of immigrants reignited the Ku Klux Klan. The KKK membership saw its membership rise to a new high in 1928. Reformers advocated for a more militant, less conciliatory stance.
Today the battle rages on over building a wall between Mexico and the United States and over immigration of Muslims.
Women’s Rights
While women had won the right to vote, they still couldn’t go to college and most professions still excluded women. While women could now own property, they couldn’t establish credit with a bank or get backing for a business venture.
Many felt that the only thing that changed in America when women were given the power to vote was prohibition; the 18th Amendment to the Constitution.
War on Illegal Substances
So while the United States tried to control alcohol in the 20s and failed, today we find America battling another illegal substance battle, marijuana, with much the same results.
People will find a way to do something they really want to do.
Modern Mass Media
The 20s ushered in the first decade of modern mass media. American-made films not only captured the attention of American audiences, but the whole world. Every city would have at least one movie house by the end of the decade.
Because the movies were silent, musicians were in high demand for the movies. And because radio was all live, it too needed musicians to perform during each broadcast day.
Radio Jingles
The 20s also saw advertising agencies now develop departments devoted to the creation of radio advertising and soon the commercial radio jingle was born.
The Worst of Times
The Roaring 20s would end with Black Tuesday, October 29, 1929, the stock market crash and the beginning of the Great Depression.
While this decade created favorable conditions for big business to prosper, the alliance of government and industry left labor unions out in the cold.
It was these times that radio was born.
The Great Recession of 2008 would be the environment that would see the Internet of Things born.
Today’s Big Regulatory Difference
The big difference I see today for radio versus its toddler years is how it is regulated. The Radio Act of 1927 provided the foundation for all broadcast regulation right up until today. While more Acts were passed and made law over the years, the basics remain much the same as when they were first made law.
Some of the key provisions in the original Act that we’ve deviated from today are:
- Limiting the number of broadcasters to foster higher quality radio broadcasts versus having more stations of poor or mediocre qualities
- Radio broadcasters would operate in the “public interest, convenience and necessity”
- Radio would be a regulated medium to assure high quality and operating in the public interest
- Radio would be commercial and privately owned (a condition that made radio broadcasting in the USA different from every other country in the world)
Those who complain that radio isn’t like it used to be only need look at how broadcast regulations have been changed over the past century; the biggest change being the Telcom Act of 1996.
Utopian Hopes, Dystopian Fears
When commercial radio was born in 1920, it was hoped that it would bring about national unity. Those utopian hopes and dystopian fears would fall basically into four different areas.
- Radio would create a physical unity in the country bringing people together as one
- Radio would bring about a new cultural unity as Americans
- Radio would make America a one language nation providing linguistic unity
- Radio would bring about institutional unity where everyone wanted the same things and held the same vision
I will let you draw your own conclusions on the success or failure of these goals for radio.
Internet of Things
Broadcasting in America started out as a government-assisted oligopoly. The internet did too. Both, I would argue, now fall into the unlimited category. While I realize this is definitely true for the internet, I know others would quickly point out the limited amount of spectrum for AM and FM radio broadcasting. However, with the growth of FM translators and LPFM stations, it feels like it’s unlimited.
The original system of a government preferred broadcasting system is being challenged today by the Internet of Things.
And covered in dust, is the original fundamental principle of operating in the public interest, convenience and necessity and not merely for maximum profits.
Ever had someone say that to you? How did it make you feel?
Everything you need to know to succeed in life you probably learned by the time you graduated high school. Do you remember your high school days? You probably couldn’t wait to graduate and begin the next chapter of your life. We were all in such a hurry. Many of us were looking forward to going to college. College, we thought, would be what real life was like. It would be a world where real talent is what counts.
In his play Romeo & Juliet, William Shakespeare wrote “A rose by any other name would smell as sweet.” Gertrude Stein in her 1913 poem Sacred Emily wrote “Rose is a rose is a rose is a rose.” It is one of her most famous quotes and has been interpreted to mean “things are what they are.” In other words, the fact that simply using the name of a thing invokes the imagery and emotions associated with it.
On the surface these two things appear to have nothing in common. Right? But stay with me as I explain. I follow Duke Professor, celebrated author and student of human nature Dan Ariely. Dan writes a regular 
I remember the first radio station I worked for doing an experiment with one of their best clients, a men’s clothing store, to prove the power of radio advertising. Back in the 60s the dominant advertising vehicle in my hometown was the newspaper. This clothing store used both radio and newspaper, but felt it was the paper that drove their sales.
Led for Lunch (an hour of Led Zeppelin music) pre-dates a lot of things, not the least of which is my iPhone. But this radio programming staple along with “Two-fer Tuesdays” and “Million Dollar Weekends” (in a billion dollar world) remain on so many radio stations. It’s like Mr. Peabody’s Way-Back Machine broke down in 1972.
Hard to believe I started this blog one year ago. It seems like only yesterday. Ironically, it was Sunday, January 3rd – the same date as today’s date.
This was certainly true in the first golden age of radio, that period of time from its birth in 1920 through the mass takeover of television in the 1950s. Once TV came along, radio had to reinvent itself.
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